Unicef: One shot is enough

UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015.

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:

Credits:
Advertising Agency: Prolam Young & Rubicam, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Emerson Navarrete
Art Directors: Sergio Araya, Sergio Edwards
Copywriter: Jaime Díaz