Unicef: One shot is enough

UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015.

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:

UNICEF One Shot is enough 2 cotw

UNICEF One Shot is enough 3 cotw

UNICEF One Shot is enough 4 cotw

UNICEF One Shot is enough 1 cotw

Credits:
Advertising Agency: Prolam Young & Rubicam, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Emerson Navarrete
Art Directors: Sergio Araya, Sergio Edwards
Copywriter: Jaime Díaz


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