Culture shapes, creativity inspires. They are celebrating Asian and Pacific Islander Creativity. See the stories of eight boundary-defying API artists who flip the script on the all-too-common question, “where are you from?” to lay claim to the myriad identities that inspire their work.

“Where I’m From” aims to highlight creators who embrace their roots and whose creativity is fueled by their one-of-a-kind experiences. With that, we are partnering with HYPEBEAST to provide an engaging and narrative-driven platform for emerging creatives to showcase their work. Driven by the idea that talent recognizes talent, we asked designer Dao-Yi Chow, co-founder of Public School New York and creative director of Sergio Tacchini, to identify three individuals he believes represent the next generation of influential designers and artists.

To inspire others, HYPEBEAST, an authority in streetwear, fashion, and culture, will feature in-depth and insightful conversations between Chow and emerging creators. These articles will recount the stories of their career journey, the ethos of their unique craft, and how their backgrounds and experiences inspire their art.

“Where I’m From” was made in collaboration with creative agency 72andSunny and production studio Psyop.

Credits
Agency: 72andSunny
Client: Adobe
Tags: Digital Film, United States, Technology, Professional Services, Adobe, Adobe Photoshop, Adobe Illustrator, Creative Ads, Creative Film, Creative Artists, Advertising, Animation, Brand film, Motion Graphics, Adobe Where I’m From
Source

Voice Doodler by Wyeth Nutrition — an app that lets children create digital story illustrations using only their voice.

A voice-activated platform that uses speech recognition and machine learning to instantly turn your imagination into animations – creating multi-page, multi-dimensional stories that could be shared and saved online.

All accessible through WeChat, it helped develop kids’ pronunciation and language skills. It was such a success in China that it is now being rolled out globally – helping to nourish young minds and reinforce product efficacy in this highly regulated industry. And give parents a well-earned break.

Credits
Agency Network: Ogilvy & Mather
Holding Company: WPP Group
Production Company: Visionmax, Shanghai
Advertiser Brand: Illuma, Wyeth Nutrition

This led to a new campaign, including a series of films showing the positive impact of a guide dog on the lives of people with a physical disability or specific conditions, such as PTSS.

In the first film, we open the world of Rose, who uses a wheelchair. The story shows how dynamics between a husband and wife can change when one has to deal with a disability. And how an assistance dog can be of help.

KNGF presents: The world of Rose from Colorbleed Studios on Vimeo.

The films are animated stories. A carefully-considered choice is designed to get the viewer as engaged as possible with the main character’s world. A world that’s different from most people’s daily reality. The film is part of a series that will be released in early 2021.

Jakko Achterberg, Creative Partner Selmore: “Over the upcoming period, we will continue to open new worlds together with KNGF Geleidehonden. By using animation, we make those worlds visible and tangible.”

The films are being created in collaboration with 3D-animation studio Colorbleed. Tom Hankins, owner/art director, Colorbleed: “It was important for us to emphasize the human aspect in the films. We managed to do so by focussing on the natural mimics in character animation and the sympathy in the faces. This, along with the hand-crafted style and guiding vocal music, ensure the films have a big impact on the viewer.”

SoundCircus was in charge of sound, while Dutch band HAEVN provided the music, writing the song `Finding Our Way’ especially for this first film.

Credits
Client: KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation)
Campaign: KNGF opens worlds
Creative directors: Jakko Achterberg, Niels Westra
Creatives: Sam De Greef, Sanne Lemmen
Producer: Hanneke Kampschreur
Animation studio: Colorbleed
Music: HAEVN (Jorrit Kleijnen, Marijn van der Meer)

Sound: Soundcircus

Yannis Konstantinidis, the Creative Director and founder of NOMINT created the world’s first animated face mask to support the world-renowned London-based Great Ormond Street Hospital Children’s Charity. The ‘animated’ mask is a beautiful stop-motion animation of 400 unique cloth masks, animated together to create a parade of colorful moving images. Masks can be purchased and additional donations to the charity can be made on the projects Indiegogo campaign here.

Yannis partnered with animation studios, animators, and directors, including Giant Ant, Ori Toor, Henrique Barone, Clim Studio, and Rafael Varona, who donated their time and talents to the cause. Pairing his directorial talent with their expertise, he endeavored to transform the mask–now a commonplace and lifesaving accessory in our society–into a beautiful, optimistic, and hopeful canvas of creative expression.

All animators and directors delivered the animations that would make the 400+ frames for the stop-motion piece to Yannis, one for each mask, who adapted the 2D animations to the unique mask layout. He considered myriad potential mask materials, printing processes, assembly, and more to craft the most durable, colorful, and usable mask for this artistic experiment. He prioritized vibrant, whimsical animation sequences, aiming for pieces that would instill hope and positivity. After reformatting the animations and printing on masks, they were next assembled using a denim outer layer and cotton inner lining before being filmed in sequence to bring the illustrations to animated life.

“Animation at its core has always been about taking something inanimate and mundane and bringing it to life, with a new sense of magic and excitement,” notes Yannis. “Reframing a face mask as a fresh canvas allows for artistry that may open people’s eyes to the endless possibilities around us.”

This campaign is about:
Great Ormond Street Hospital, Best Fund raising campaign, COVID-19 pandemic, Animated COVID Mask

From that first bra to that first wrinkle or stretch mark. From those moments of pleasure to those moments of pain. And every emotion and experience in between.

Whatever relationship you have with your breasts. It’s important you check them regularly for signs of breast cancer.

Weber Shandwick and Anna Ginsburg have developed a new animation, ‘Love Hate Relationship’, to convey the different journeys, and accompanying emotions, women go on with their breasts; from pride and embarrassment as their breasts develop, to their breasts attracting attention from others, to breastfeeding and attending mammogram appointments.

Know more: www.breastcancernow.org/checkthem

Credits
Brand:
Production Company: Strange Beast
Producer: Amy Ashton
Senior Producer: Zoe Muslim
Executive Producer: Kitty Turley
Director: Anna Ginsburg
Animation: Anna Ginsburg, Harriet Gillian, George Wheeler, Sheetal Thankey, Matt Lloyd.
Animation Assistants: Laura Jayne Hodkin, Natasha Pollack, Maria Morris, Eloise Garlick, Sorrel Milne
Music composition: George Grinling
Executive Creative Director: Steve Back, Weber Shandwick
Associate Creative Director: Janelle Feliciano, Weber Shandwick
Social Director: Violette Verite, Weber Shandwick
Associate Director: Claire McPhillips, Weber Shandwick
Senior Manager: Jenny Wakeling, Weber Shandwick
Senior Associate: Katie Gunderson, Weber Shandwick
Project Manager: Stephanie Rock, Weber Shandwick
Strategy Director: Alex Ascensio, Weber Shandwick

This campaign is about:
Breast cancer awareness, education, Awareness Campaign, Film, Animation, Breast cancer awareness

Solidifying the brand’s stance for the ‘Vocal for Local’ initiative, the campaign is headlined by a video, which begins with a very young boy named Rohan shown seated in the rear seat of a Tata Nexon, while his father is driving him across the town. The son inquisitively asks his father, “Atmanirbharta kya hoti hai?” i.e. “What does Atmanirbharta mean?”. By showing a range of occupations to his son, the father makes him understand that Atmanirbharta means being self-reliant in all aspects of life and that it applies to people from all walks of life – be it a toymaker, bangle vendor, scientist or an engineer from ISRO, who sequentially appear in the film. The video ends with the display of Tata Motors’ New Forever range near a hoisted Indian flag, exemplifying the Company’s ability to deliver best in class products that cater to the local needs & tastes while evolving with time and being ever popular with customers.

Adding to the above, ‘Atmanirbharta by Tata Motors’ highlights that reaching the goal of being self-reliant is not an individualistic responsibility, but a collective one that falls on the shoulders of the entire country.

Commenting on the launch of this campaign, Vivek Srivatsa, Head Marketing, Tata Motors Passenger Vehicle Business Unit said, “Tata Motors has always been known as an automotive brand that is a flag bearer for products that caters to the Indian customer. Our cars are manufactured locally and provide world-class Design, Safety and Driving pleasure to all. We are proud to be at the forefront of the conversation of being ‘Vocal for Local’. This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. I am glad that both Tata Motors and WATConsult took this opportunity to emphasise on this message, and thereby in our small way, we want to encourage the nation to understand a few aspects of being ‘Atmanirbhar’. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer the relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.”

Talking about the campaign, Heeru Dingra, CEO, WATConsult added, “We are happy to have extended our relations with Tata Motors to curate a concept on a topic that is so relevant in today’s time. The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. While the animation makes the video more endearing, the narrative seamlessly portrays the potential that India drives, in terms of talent, power and various other aspects, in today’s age. With this video, we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers from different strata of life who are in their way making our nation self-reliant.”

Tags:
Independence Day campaign, Automobile, Animation, Film

Dutch music agency Sizzer and German animation studio Sehsucht didn’t give in to the cancellation of Cannes Lions but interviewed 60 (!) people via Zoom, created an awesome music video and organized the virtual release party last week instead. The theme: that what binds us all, love. ‘It was so great to catch up with everyone!’

Credits
Advertising Agency: Sizzer & Sehsucht, Amsterdam, Berlin, Hamburg, Munich, Germany
Music House: Sizzer
Music Supervisor: Nitzan Hoffmann
Business Designer: Ivan Flugelman
Office Manager – Jack Of All Trades: Dion Holla

Tags:
Zoom Video Call, Cannes Lions International Festival of Creativity, Agency Self-Promo, Music, Sizzer & Sehsucht, Technology, Innovation, Digital

Using World Animal Day as a hook, the brand shares a reason with their followers to break the monotony in their daily lives not only inside but also outside their bedrooms as love is all about exploring. With this concept, they look forward to encouraging their audiences to try new and exciting positions & rekindle a diminishing sexual desire.

View this post on Instagram

Come, take a look at what we’ve learnt from the animal kingdom. #WorldAnimalDay #LikeAnAnimal #KamasutraPositions

A post shared by Kamalounge.in (@kamasutracondoms) on Oct 3, 2019 at 11:30am PDT

Tags:
Kamasutra Condom, World Animal Day, Creative, Animation, Social Media

A part of Japanese culture, personal stamp seals, known as ‘hanko’ are used as official signatures on formal documents such as contracts and marriage registration. They can be made of ivory, wood, stone or titanium & carbon shaft. Unfortunately, eighty-percent of Japan’s ivory consumption is utilised for hanko, as people choose it without fully understanding or having complete knowledge of the global elephant crisis.

Grey Tokyo and Koji Yamamura, an academy award-nominated animation artist, created the campaign by meticulously using 500 wooden stamps and 2400 frames of refined craftsmanship to produce the two-minute film which creatively promotes the anti-ivory initiative to put an end to ivory trade and consumption in Japan.

Hankograph – the unprecedented animation made entirely of Hankos | WILDAID #hankograph

Making of Hankograph – Anti-ivory campaign

After the US and China announced its ban on domestic ivory trade in 2016, and with China closing the trade in 2018, Japan has now become one of the largest ivory markets in the world. The UK, France, the Netherlands have followed too and Singapore, Hong Kong and Taiwan, all former major ivory markets, are currently also preparing for closure following their announcement to close the ivory trade.

In time with Earth Day (Protect our Species), the film animation was released online as well as featured in newspapers and on prominently placed billboards (e.g. Tokyo’s main railway station -Ueno station). With the support of celebrities such as Jackie Chan, Christel Takigawa and Ayako Kisa, this campaign aims to spread the idea that Japan needs to move forward and join the rest of the world in becoming ivory free. WildAid Japan and Tears of the African Elephant are putting in every effort in hope for Japan to announce this before the Tokyo Olympics 2020.

“As the last major legal market, we hope that Japan can join the global community in ending legal sales of ivory as soon as possible. After thousands of years of ivory trade decimating elephant populations, it would be a historic moment winning the nation great acclaim globally.” – Peter Knights, CEO and founder of WildAid

“Hanko can be replaced by several other materials. Since most of the ivory in Japan is used for hanko, if people start making hanko from other materials, it would be a big step forward to changing the situation in Japan.” – Airi Yamawaki, Director of WildAid Japan and founder of Tears of the African Elephant.

“The deep underlying issue is that the majority of Japanese people are unaware that Japan is a high ivory consumption country. And that African elephants are an endangered species. Hanko stamps are an essential item for Japanese people because it represents your signature and carries your name. More so a reason we want people to think, consider and choose a sustainable material for making a hanko stamp. With Hankograph art, created from 500 wooden hanko stamps, we sincerely hope that our message gets across to as many people of Japan and becomes a trigger for change.” – Masanori Tagaya, Group Creative Director, Grey Tokyo

The campaign also calls upon the public to share the animation and to take action by joining a petition to support the closure of the domestic ivory trade – www.noivory.jp

About WildAid and Tears of the African Elephant
WildAid is an environmental organization founded by Peter Knights and is active in 12 countries who focus on reducing demand for wildlife products. Ambassadors include Prince William, Richard Branson, Leonardo Dicaprio, David Beckham, and Jackie Chan. In Japan, they have a partnership with NPO Tears of the African Elephant. www.wildaid.org

Tears of the African Elephant is a non-profit organization based in Japan and Kenya who are actively working to resolve the threat towards African Elephants. It is founded by two Japanese women who grew up in Africa. www.taelephants.org

Credits
The HANKOGRAPH team
Animator/Director / Koji YAMAMURA / YAMAMURA Animation
Group Creative Director / Masanori TAGAYA / GREY
Associate Creative Director / Gaku TAKAI / GREY
Senior Planning Director / Rui NAGO / GREY
Associate Account Director / Meg FUKUDA / GREY
Account Executive / Shinnosuke OGURA / GREY
Director of Photography / Senzo UENO
Producer / Kentaro KINOSHITA / TYO MONSTER DINER
Campaign Producer / Airi Yamawaki / Mt.MELVIL / WILDAID / TEARS OF THE AFRICAN ELEPHANT
Production Manager / Seiya KONNO / TYO MONSTER DINER
Photographer / Mitsuru NISHIMURA
Digital designer / Maria TAKAOKA / Mt.MELVIL
Captions Translations / Kennedy TAYLOR

Tags:
Grey Group, Prince William, Richard Branson, Leonardo Dicaprio, David Beckham, Jackie Chan, Hanko Stamp, WildAid and Tears of the African Elephant, Earth Day, Tokyo Olympics 2020, Grey Tokyo, Koji Yamamura, Hankograph, Animation, WildAid Japan, Anti-ivory awareness drive, Japanese stamp, Environmental organization, NGO, Hankograph art, WildAid Japan, Domestic Ivory Trade, Latest Tech News, Best Innovative Campaigns, Innovative Technology Ideas, best technology campaigns, Best Digital Campaigns, Anti-ivory campaign

Burger King literally made potential customers (basically McDonald’s patrons) to download its app or use it if they were one of the millions who already had it on their phones through an irresistible offer of a one-cent Whopper. The twist? People had to order from the app when inside or close to McDonald’s outlet (within the range of 600 feet of any McDonald’s outlet). The app then directed folks to the nearest BK outlet where they can do and have their one-cent Whopper.

Well, we think it was pretty clever and bold considering these facts about McDonald’s presence in the USA – Close to 75% population resides within three-four miles of a McDonald’s outlet. Also, U.S. had 14,000+ McDonald’s outlets and around 7,200 Burger King outlets in 2017. So, to divert the attention of a large part of a population that loves burgers from MacDonald’s to Burger King is a job well done. Burger King is truly the king of guerrilla marketing stunts!

Burger King Whopper Detour (#WhopperDetour)

Credits
Client – Burger King
Agency – FCB NEW YORK
Fred Levron – Worldwide Creative Partner
Ari Halper – Chief Creative Officer
Gabriel Schmitt – Group Creative Director
Laszlo Szloboda – Associate Creative Director, Copy
Alex Sprouse – Associate Creative Director, Art
Akos Papp- Associate Creative Director, Art
Adam Isidore – Director of Integrated Production
Henna Kathiya – Producer
Sarah Tarner – Account Supervisor
Jesse Morris – Project Manager
Janice Katz – Business Affairs Lead

PRODUCTION
FILM
O Positive
Jonathan Klein – Director
Htat Lin Htut – Director of Photography
Ralph Laucella – Executive Producer
Jason Reda – Producer

EDIT
MackCut
Gina Pagano – Executive Producer
Margarita Mutuc – Producer
Nick Divers – Editor
Kenneth Muñoz – Assistant Editor

SOUND MIXING
Honeymix
Mary Tomasiewicz – Owner/ Executive Producer
Conrad Sanguineti – Sound Engineer

MUSIC
Human
James Wells – Executive Producer
Joshua Green – Producer

OOH
Chem Creative
Frank Moran – Executive Producer
Pete Sax – Executive Producer

ANIMATION & PRINT
Zombie
Fabricio Takahashi – Director of Operations
Daniel Franco – Creative Director
Stefanie Dias – Producer

Tags:
FCB New York, McDonald’s, Burger King, Whopper Detour, O Positive, Animation, Guerrilla Marketing, Digital, Technology, Geotargeting, Whopper, McDonald’s drive-thru, Burger King Whopper Detour, Fast Food

Thereon, he spends a considerable chunk of his life collecting enough money to make his trip to space. A fast-forward sequence depicts how the boy ages over the years. His consistent position at the lemonade stand makes it clear that his fixation with his childhood dream has remained untethered. In the final act of the film, the boy amasses enough wealth to finance his trip to space. Therefore, he finally makes his way to the place where everything started. After depositing his entire fortune into the coin-collection cabinet of the first spaceship he ever came across, the boy patiently waits for his departure. However, his adventure takes time to kick off, but as a sudden stir forces a stuck coin to pass through the collection system, the boy-turned-old-man lives his dream of flying to space!

Coin Operated is Written & Directed by Nicholas Arioli

Tags:
Travel, Short film, Animation, Nicholas Arioli, AFI Fest 2017, TIFF Kids 2018, Hamptons Film Fest 2017, San Francisco Film Fest 2018, Mill Valley Film Fest 2018, Best Short Animation, Rhode Island Intl Film Fest 2017, Pittsburgh Film Fest 2017, At&T Film Awards 2017, Palm Springs 2017, Naples Intl Film Fest 2017, Brooklyn Film Fest 2017, Coin Operated

How would you react when an animal you adore (in this case, it’s a rabbit) starts talking to you? You will love it, of course. But what happens when the animal tells you how he and his mates (other creatures from the animal clan) are treated in slaughterhouses? Or shows you around the lab that is smeared with blood marks? What happens when you hear the animal weep or gasp in horror before being cut or lynched in the name of animal testing? What happens when it asks you why you eat them or lock them up or turn them into objects of clothing?

We feel that this PETA campaign makes you look into the eye of the animal as it talks to you eye to eye about the various unbearable kinds of trauma and hostility it must endure. Truly an eye-opener!

Break Down Rabbit

Credits
Brand: PETA
Advertising Agency: Kolle Rebbe, Demodern
Campaign: PETA Eye to Eye
Production Company: Markenfilm
Post Production Company: Kolle Rebbe
Music / Sound Company: German Wahnsinn
Special Projects / Creation: Hendrik Thiele
Chief Creative Officer: Fabian Frese
Executive Creative Director: Andreas Brunsch
Creative Directors: Nicole Holzenkamp, Christian Rentschler, Lorenz Ritter
Account Manager: Lea Zaydowicz
Art Director: Martin Bergmann
Copywriter: Max Wort
Agency Producers: Rachel Hoffmann, Ole Brand
IT: Ugur Ilgin
Editors / Grading: Falko Tilgner, Alexander Hildenberg
VFX / Grading: Maik Sperling
General Manager / Creative Director: Alexander El-Meligi
Project Manager/ Digital Producer: Deborah Montag
3D Artists: Daniel Harrison, Mirko Wiedmer, Bastian Hantsch
Designer / Art Director: Robin Janitz
UX Designer (mobile): Michael Schmück
Lead Creative Engineer: Christopher Baumbach
Creative Engineers: Franziska Neu, Sebastian Schuchmann
Creative Engineer (mobile): Sam Bäumer
Web Developer (mobile): Michael Sturm
Producer: Juliane Geusendam
Director: Frank Schlotterbeck
Editor: Yannis Panther

Tags:
Virtual Reality, PETA, Eye to Eye, Kolle Rebbe, Demodern, Public Interest, NGO, 3D, Virtual Reality Experience, PETA Campaign, PETA Ads, Technology, Innovation, Motion capturing, Environment design, 3D-design, Animation, Digital, Social Experiment

The song is equally beautiful, and it’s written by Billie Eilish, a 16-year-old singer and songwriter who tapped into relative notes and words to come up with this original background song that plays along in the video. It’s called Come Out and Play. Just for your information, here’s a little of who Billie Eilish is. She began writing original lyrics and creating her own musical notes from the age of 11. She gave her first popular hit when she was 15. Apple launched this Share your gifts film in collaboration with Billie’s exclusive recital and one of its brilliant illustrators at Apple’s Third Street Promenade store situated in Santa Monica, California.

We believe that by not really revealing the girl’s creative genius and by keeping it a mystery, it urges everyone to tap into their hidden creative sides to realize their true self and potential.

Apple – Share Your Gifts

Holiday — Making of “Share Your Gifts” — Apple

Credits:
Brand: Apple
Campaign: Apple Share Your Gifts
Agency: TBWA\Media Arts Lab
Animation Company: Buck

Tags:
Santa Monica, California, Apple Campaigns, Apple commercial, Share your gifts, TBWA\Media Arts Lab, Buck, Animated film, Animated campaign, Animation, Creative, Illustration

Gizmo, the Argentinian animation studio founded 14 years ago by Andrea Bacigalupo and Emmanuel Verruno, had the challenge of making “Heart of a Lio”, an inspiring story about pursuing your dreams. It is a 4 minute animated short film with Lionel Messi as the main character. The script was created by the agency TBWA\Chiat\Day LA for the Global Gatorade Soccer 2018 campaign.

This project was carried out under Ema Verruno´s, Flamboyant Paradise’s ( Directors duo Javier Lourenço and Antoine Quairiat) and Nico Presas’ direction. The production was made from its Gizmo’s headquarters in Buenos Aires and the team was composed by more than 80 talented artists.

Gatorade – Heart of a Lio – Behind-the-scenes

For this animated short film starring by Lionel Messi, the team worked an original aesthetic in which the design of stylized characters treated almost as sculptures with environments, textures and hyper realistic materials was combined. Beyond the stylization of these designs, cameras and photography have a more realistic cinematic search.

“To achieve this animation work, we have studied Messi in all its ages, both in its sport movements and its facial expressions – happy and euphoric moments, as well as moments of frustration and anger – to arrive at a natural and credible result” commented Ema Verruno.

“Regarding the story, we have sought more surreal resources for certain key moments in its history, either to highlight his feelings or to tell certain moments of his life in a more original way,” concluded Javier Lourenço.

“The film has a very cinematic treatment, just as it works in the great American and European animation studios,” commented Antoine Quairiat.

“We want to highlight the joint work we did with the agency in Los Angeles, creator of the script, especially with the global creative directors of Gatorade, Ariel Abramovici and Bruno Acanfora, who entrusted us with the project.” said Javier Lourenço.

“Without a doubt the great challenge was to achieve a fluid thread through the different sequences for a piece of almost 4 minutes”, concludes Nico Presas.

“We are more than satisfied with how we managed to tell this story that includes sequences of action, drama, comedy and epic”, highlights Andrea Bacigalupo.

“The life of Messi is an epic story of overcoming, from his soccer beginnings in Rosario, through his health problems, to his achievements and sporting successes that transformed him into the greatest star of world football. That road of ups and downs is what we have tried to capture in the aesthetic variety of each sequence of the piece” Concludes Ema Verruno.

With this new release, once again, Gizmo demonstrates why it has taken place in the global market of Animation studios, in the advertising market and in the production of Cinematics for the Gaming market.

Credits-
Client: Gatorade
Campaign: Heart of a Lio | Lionel Messi
Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez Global Creative Director: Doug Menezes Global Creative Director: Mark Peters Associate Creative Director: Bruno Acanfora Associate Creative Director: Ariel Abramovici
Director of Production: Brian O’Rourke Executive Producer: Guia Iacomin Senior Producer: Kaitlin Moore Associate Producer: Jack Cutler
Managing Director: Jerico Dig Cabaysa Brand Director: Robyn Morris
Brand Manager: Gabi Marino
Brand Manager: Spencer Audet
Group Planning Director: Scott MacMaster Global Planning Director: Martin Ramos Jr. Planner: Ryan Hagen
Director of Business Affairs: Robin Rossi Talent Payment Manager: Kevin Castro Senior Traffic Operations Manager: Judy Brill

Production: Gizmo
EPs: Andrea Bacigalupo, Ema Verruno
Directors: Ema, Flamboyant Paradise, Nico Presas
Production coordinator: Rocio Perez Lascano
Animators: Chris Granados, Mauro Serei, Pablo Lorenzo, Sebastian Buitrago Carmona, Ivonne Isla Solther, Eugen Sasu, Carolina Delgado, Yuri Perrini, Steven Arango, Federico Gimeno, Jorge Favian, Fregoso Ramos, Oscar Burgos, Alex Figueroa
CG Supervisor: Max Rocamora
Storyboard: Julio Azamor, Ivan Lublinsky
Animation supervisor: Rafael Jimenez
Layout: Chris Granados, Marco Di Monaco, Martin Lapetina,
Cloth simulation: Santiago Furlong
Character modeling: Laura Serna, Sofía Gariazzo, Diego Rudnitzky
Modeling: Martin Girgenti Pablo Focareta, Lautaro Schipizza, Marco Di Monaco
Rigging: Eduardo Núñez-Melgar, Felix R. Cuevas, Anderson Augusto
Characers: Laura Serna, Sofía Gariazzo, Luis De Gennaro, Diego Rudnitzky, Pablo Bellozas, Mauricio Fernández, Pedro Sciammarella
Sets and props: Pedro Sciammarella, Alejandro Ghio, Luis De Gennaro, Pablo Focareta, Marco Di Monaco, Lautaro Schipizza
Lighting lead: Paolo Tano Giordana
Lighting: Pedro Sciammarella, Alejandro Ghio, Juan Ignacio Casale, Mauricio Fernández, Marco Di Monaco, Mariano Mendoza, Luis De Gennaro
Character design: Flavio Greco Paglia, Fernando Sawa, Pablo Romanos, Ariel Anabitarte
Matte painting: Flavio Greco Paglia
Compositors: Ignacio Arevalo, Daniel Perez, Andres Chouhy, Paolo Tano Giordana, Pedro Sciammarella, Alejandro Ghio, Juan Ignacio Casale, Mauricio Fernández, Marco Di Monaco, Mariano Mendoza, Luis De Gennaro
VFX: Gui Marquez, Santiago Furlong
Production manager: Eva Amuchastegui, Daniela Kisinovsky, Sol Fernández, Agustina Rossito,
PAs: Agustina Moya, Rocío Kancepolski
Editors: Andrés Boero, Andrés Randy, Montero Bustamante

Music: Search Party
Composer: Nicholas Wright, Benny Reiner
Mix: Lime Studio
Sound: Stimmung

The video sheds light on the brand’s latest products and shows their technological advancement. The video displays cars like the all new Civic Sedan, Civic Type-R – which is an all new sporty hatchback cum coupe and the Legendary SUV CR-V. The ad campaign also underscores the brand’s motorcycles which are known for their reliability quotient.

This 90-second film, created as part of Honda’s partnership with Britain’s Channel 4, takes viewers through each stage of the filmmaking process, including storyboarding, illustration, filming and animation.

The use of background sounds in the video is very catchy and captures the attention of the audiences immediately, exactly what is expected of an ad campaign.

Honda wonderfully appreciates all the sincere efforts shown by Wieden+Kennedy London in making this promotional video cum ad-campaign that is a force to be reckoned with. What better way to thank/acknowledge a long-term association than showcasing all that is HONDA in its magnificent glory!

Credits-
Client: Honda
Agency: Wieden+Kennedy London

Executive Creative Directors: Tony Davidson, Iain Tait, Kim Papworth
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Executive Producer: James Guy
Producer: Michelle Brough

Production Company: Time Based Arts
Directors: James Allen and Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska

3D Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick

Artists: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver

Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson

Sound design: Sam Ashwell, 750mph
Original music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons

Video related to:
Honda films, Honda Ads, catchy ad campaign, Honda ad campaign, Honda Civic, Channel 4, Honda SUV, Honda CR-V, Honda campaign, Honda Dream Makers, Film, United Kingdom, Automotive, Wieden+Kennedy