PETA New Ad Campaign Shows Dark Side of Animal Circuses: Your fun hurts animals

To increase the pressure on them, PETA has partnered with award-winning ad agency Ogilvy’s Honduras team to launch a thought-provoking and vibrant ad campaign that contrasts the pageantry of a circus with the misery of the animals who are forced to perform in it.

Your Fun Hurts Elephants
Elephants are highly social animals who live in matriarchal herds, sharing mothering responsibilities for the herds’ babies. In nature, they spend their days socializing, browsing on trees and shrubs, playing in the mud and water, and exploring vast habitats. While touring with circuses, they spend most of their lives in chains, unable to take more than a step in any direction. Trainers use fear and pain to force them to perform. The exhibitor who supplies elephants to Loomis Bros. has been repeatedly caught striking elephants in the face and jaw with bullhooks.

Your Fun Hurts Tigers
In their natural habitat, tigers are apex predators who control vast territories and raise their young. In circuses like Carden, they’re locked in cages. They’re whipped to force them to perform tricks that they don’t understand. Regardless of how long they’re kept in extreme confinement, tigers never lose their genetic drives.

Your Fun Hurts Zebras
UniverSoul continues to force zebras to perform even though, as a prey species, being in close contact with humans—whom they view as predators—is highly stressful. Circuses put these sensitive animals in danger: Frightened zebras have escaped from UniverSoul and run through city streets on two different occasions. Zebras who have escaped from other circuses have sustained deadly injuries. The crazed look on this scary clown’s face is how zebras must feel in circus arenas.

Credits
Client: PETA
Campaign: Your Fun Hurts Animals
Advertising Agency: Ogilvy, Tegucigalpa, Honduras
Chief Creative Director: Wanda Cálix, Andres Villalobos
Creative Director: César Chinchilla
Creative: Sebastisn Bullorini, Daniel Palala
Illustrator: César Miralda
Planning Director: Alan Cruz

“These kids are always on their phones. They’re so disconnected.”

Egg Films’ Slim directed #ConnectYourWay, 1886’s vibrant new Cell C ad that celebrates all the ways the youth are actually more connected than ever.

Exposure’s Rory O’Grady shot the ad, which was art directed by Keenan McAdam and edited by Joe de Ornelas at Left, with Wondermerk adding all the quirky filters and effects you’d expect from a cellphone ad. Nola Williams had fun with the wardrobe, which was sponsored by adidas.

About Slim
After a graphic design degree and a decorated career in the advertising world, Slim made the leap to directing commercials. He has a strong visual signature, often employing unique solutions to technically complicated boards. His engaging performance pieces – ranging from the heartfelt to the peculiar – make for an unusually rounded body of work. True to his conceptual beginnings, Slim believes the concept should always dictate the style of the commercial.

About Egg Films
The top-ranked production company at the 2017 Loerie Awards, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit eggfilms.tv.

Credits:
Title: Summer (Dis)Connected
Client: Cell C
Brand website
Agency: 1886 FCB Johannesburg
City & country: Joburg
agency producer: Caroline Crowther
Chief creative officer: Brett Morris
Executive creative director: Stuart Stobbs
Creative director: Toni Hughes / Gareth Lessing
Art director: Mark Livni / Kerryn-Lee Tyser

Director: Slim
Director of photography: Rory O’Grady
Production co producer: Nicci Cox
Executive producer: Nicci Cox

Post production co: Wondermerk
Editing company: Left
Post Editor: Joe de Ornelas

Art director (production) Keenan McAdam
final mix: Lorens Persson / Sterling Sound

This video is related to:
#ConnectYourWay, FCB, 1886, Slim, Cell C, Egg Films, short film on youth, digital films, best advertising, advertising world, best ads, creative ads, latest brand campaigns, brand commercials

The Same God

Fair Play

Influencers

Credits:
Brand: Uber
Campaign: You get more sharing moments. UberPOOL
Advertising School: Escola Cuca, São Paulo, Brazil
Art Director / Illustrator: Ricardo Garrido
Addition Credits: Thiago Urdan

This Print Ad related to:
Print, Brazil, Transport, Uber, Escola Cuca, Student Ad, Creative Print Ads, Print Ads, Uber campaigns, best print ads, Uber sharing, Illustrations, Donald Trump, Kim Jong Un, Creative campaigns, best ads, caricature, Uber Adverts, Uber Commercials, Tourism, Influencer campaign, Fair Play, The Same God, UberPOOL

One video has more than 3 million views garnered by this ad. Another has 2.5 million views on YouTube and shows that you are never too old for chasing your passion. The latest ad campaign is another masterpiece that takes their message one step further.

This campaign is a 360 degree integrated crusade that has been given a place on popular social media platforms like Terribly Tiny Tales and Humans of Bombay to make a difference in the lives of as many people as is possible throughout the globe.

The films have garnered a staggering 30.1 million impressions in less than a week across countless digital platforms.
Every mother is special in one way or another. The sacrifices they make for their family is immense. Amazon has done a great deal in getting this notion to the society. Amazon India is spreading smiles every single day through their #MomBeAGirlAgain campaign with a combined viewership of more than 30 million views worldwide.

Campaign credits:

Client: Amazon India
Creative agency: What’s Your Problem Brand Solutions Pvt. Ltd.

Campaign Team Credit:
Apparao Hare, Creative Supervisor
Pawan Kotian, Senior Visualizer
Snehal Shewale, Visualizer
Aditi Laxmanrao, Creative Supervisor
Mihir Chitre, Associate Creative Director
Divya Saxena, Director Creative and Art

Film Credit:
Amit Akali, Managing Partner & Creative Head
Divya Saxena, Director Creative and Art
Aditi Laxmanrao, Creative Supervisor

Account Management & Strategy Team:
Tejas Mehta, Founder Director – Business & Strategy
Karan Sharma, Group Account Manager
Richa Shah, Account Supervisor
Akshay Joijode, Account Executive

Film:
Director: Sainath Choudhury
Production Company: Purple Vishnu Films, Mumbai

Watch last year successful campaign #MomBeAGirlAgain was conceptualised by Ogilvy & Mather Bengaluru

Credits
Title: Mom Be A Girl Again
Agency: Ogilvy & Mather Bangalore
Campaign: #MomBeAGirlAgain
Integrated marketing communications team: Gayatri Makhijani, Satheesh Raman, Vednarayan Srihari Sirdeshpande, Sneha Poddar
Creative team: Azazul Haque, Mahesh Gharat, Sangeetha Sampath
Planning: Sreenesh Bhat, Shreyaa Ranjan
Account Management: Kiran Ramamurthy, Megha Jadhav, Deepa Kalwani, Abhijna E Rao
Producer: Raja Tangudu
Production house: Bloom
Director: Harshavardhan Kulkarni

This article is on:
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This advertisement is a wonderful example of offering hospitality to people from all around the world irrespective of their ethnicity or nationality. The people of Los Angeles are seen welcoming and metaphorically rolling out the red carpet for the people flying to LA from all around the world. We feel incredible witnessing a South Indian family and a son of immigrants and an Armenian-Christian woman from Iran all living and cohabiting in LA. Each day, thousands of people throughout the globe land at the Los Angeles International Airport to an impressive crowd of Angelinos bidding a warm welcome to them with banners in diverse languages.

The advertisement is, in a few words, a feel-good video of how we are all similar despite the disparities in age, sex, race, nationality, and language. #bienvenidos.

Los Angeles is a city that celebrates diversity and inclusivity | #EveryoneIsWelcome

Credits:
Advertising Agency: Mistress, Los Angeles, California, USA
Partner, Creative: Damien Eley
Creatives: Rachel Guest, Celine Faledam
Senior Brand Manager: Maggie Cadigan
Director of Production: Dave Horowitz
Edit: Rob Henry / Bastard Productions
Music: Soft Swells
Production Partner: m ss ng p eces
Director: Josh Nussbaum
Experience Director: Yehuda Duenyas
Executive Producer: Edward Grann
Producer: Matthew Ayriss

Music Credits:
Artist: Soft Swells
Tracks “Love Like You,” & “Bloodshot Eyes.”
Artist Link:

The video is about:
people of Los Angeles, Mistress, Los Angeles, California, USA, Discover Los Angeles, Everyone Is Welcome, Hospitality, tourism, Real Love Baby, Los Angeles tourism, Diversity and inclusivity, #everyoneiswelcome campaign, Ad campaign, tourism campaigns, best tourism ads, TVC campaign, Los Angeles ads, United States, campaigns of the world, Best ads, Fly Los Angeles, Indians in Los Angeles

Over the years Harsh, a travel photographer, learnt to trade his comforts and memories in exchange for new ones. Now he’s back to his nest, his home after months of expeditions. Watch him realise what makes his heart ache every time he has to bid adieu to his four-walled box of memories.

Client: Asian Paints

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:

Credits:
Advertising Agency: Prolam Young & Rubicam, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Emerson Navarrete
Art Directors: Sergio Araya, Sergio Edwards
Copywriter: Jaime Díaz