Pepsi and Burger King were together again for launching their new campaign with Sancho BBDO as their ally agency. These brands reminded all Colombians that a grilled burger is better by using the similarity between barcode and grills and creating a filter that turned Pepsi’s barcode into grills.

After using the filter on the bottles, people got coupons to be redeemed at Burger King restaurants. The Grilled Barcode campaign had a spot where people could see the fire getting out from the bar codes while grilling delicious meat. Additionally, the campaign was launched through digital media with different ads explaining the idea and inviting people to grill their meat with Pepsi. The campaign also had the support of influencers who invited their followers to try this filter for getting the burger.
 

 
Pepsi and Burger King highlighted their attributes, joined the On and Off worlds, and made people interact with their products with this simple but direct idea.

Credits
Agency: Sancho BBDO
Client: Pepsi & Burger King
Production: Flare + Diptongo
Campaign: Grilled Barcode

Category: Interactive ad
Medium: Print Advertising, Digital Campaign
Tags: Digital Ads, Creative Ads, Pepsi Ads, Burger King Ads, AR, Augmented Reality

Watch more ads on Augmented Reality

This time, they won’t celebrate this event with a picture of a delicious burger. Instead, BURGER KING® chose to make a touching ad. It’s time to reunite with your keys, toys, socks (and even more)! You probably can’t wait to see them again, well BURGER KING® also can’t wait to see you again. So book your June 9 to go to BURGER KING® to reunite with your lost items, and as a bonus, you will have the pleasure of tasting a delicious burger.

Burger King Forgotten items

Credits
Brand: Burger King
Campaign: Burger King Forgotten items
Advertising Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Nicolas Boudeau
Copywriter: Caroline Ribemont
Account Director: Xavier Devaux-Landragin
Account Manager: Quentin Seguret
Account Executive Assistant: Romane Bourdier
Social Media Consultant: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Production: Vanessa Barbel

In these crazy times, Burger King wants to make sure you can always get a Whopper, even when fire falls in the wrong hands. The ‘Just In Case Whopper’ is the first whopper we hope you never have to order.

Please note this is student work and not claimed by brand.

Credits
Brand: Burger King
Campaign: Just in Case Whopper
Team: Hridaynag Kooretti(Art Director), Nicolas Perez-Molina(CW), Mauricio Borda(AD)
Advertising Agency: Miami Ad School

Tags:
#JustInCaseWhopper, Burger King Ads, Advertising Campaigns, Whopper Shelter

Salivating at the thought of a savoury meal is a pretty common experience. In a series of recent video campaigns, Burger King addressed this unique temptation.

The video ads showcased censored images of Burger King’s famous delicacies. With the intent to brace customers before restaurants reopen for delivery, the ads used a mix of typography and visuals. The former conveyed that censorship exists to help customers reduce their cravings. However, the visuals, as well as the tone of the ads, told a completely different story. Saatchi and Saatchi (the advertising brain behind the campaigns) seems to be well aware of this.

Nonetheless, the ads don’t come off as insincere given the current shape of the world. Instead, they bring in a much-needed wave of humour that disarms the sullenness in the atmosphere.

In light of the Coronavirus crisis, the casual tone of the ads may strike an unwanted chord with some customers. However, at the same time, the ads also exhibit an adroit display of humour. Simply put, they perfectly capture the brand’s personality.

Credits
Advertising Agency: Saatchi & Saatchi, Cape Town

Tags:
Coronavirus Crisis, COVID-19, Burger King Ads, Digital Campaign

Burger King’s app lets you “burn” rival ads in exchange for a free Whopper

“Technology as a means to provide the best customer experience is one of our main investment targets in 2019,” Ariel Grunkraut, Burger King’s marketing and sales director for Brazil. “To create the BK Express experience, our exclusive payment technology via mobile phone available all around Brazil, we offer some fun interaction in augmented reality for our brand’s lovers through the app. And those using the service also gets a free Whopper.

The brand says about 500,000 Whoppers are expected to be given away across Brazil through the promotion. The app limits the offer to one per customer.

“Augmented reality is a fascinating tool. And when combined with a little pyrotechnics, is even better,” says Rafael Donato, vp and creative director at David Sao Paulo. “With ‘Burn That Ad,’ we hacked the competition by leveraging our biggest advantage, which is fire.”

Source

Credits
Agency: David Sao Paulo
Campaign: Burn That Ad
Client: Burger King Brazil
Managing Director DAVID SP: Sylvia Panico
VP Executive Creative Director: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Luca Trincanato
Art Director: Marlus Lau
Account: Carolina Vieira, Rafael Giorgino, Roberta Magalhães, Martina Adati
Producer, DAVID: Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Silvia Sakurai, Luana Paolillo
Social media: Lucas Patricio­­­
Innovation & Technology: Toni Ferreira, Gustavo Nanes, Karine Viegas, Ully Correa
Data Intelligence: Mailson Dutra, Guilherme Campos
Client Approval: Fernando Machado, Marcelo Pascoa, Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin
Production Company: (APP): VZLab
Team VZLab: Luiz Evandro, Giovani Ferreira, André Sernaglia, Eliza Flores, Marcia Sumie, Daniela Murai, Daniela Murai, Giovani Ferreira, William Queen, Yuri Cruz, Yuri Cruz
Production Company: Café Royal
Director: Irmãos Meirelles e Tuco
Photography: Tuco
Team Café Royal: Manu Carvalho, Moa Ramalho, Camila Carrieri, Eliseo “Gringo” Alvarez
Postproduction: Clan
Editor: Guga Moraes, Daniel Crepaldi
Sound Production: Jamute
Team Jamute: James Pinto, Thiago Lester, Anderson Soares, Kiki Eisenbraun, Sabrina Geraissate
Production Company: Hogarth
Team Hogarth: Alexandre Sakihara, Ricardo Kertesz, Stephanie Valente, Marcelo Baptista e Dereck Denis, Fadel Dabien, Lucas Moreno, Alexandre Sakihara

Tags:
David Sao Paulo, Burger King, Burn That Ad, Burger King Burn That Ad, Burger King commercials, Burger King Ads, Burger King Campaigns, Brazil, Augmented reality, Technology, Digital Campaign

Credits:
Agency: David Miami
Chief Creative Officer/Founder: Anselmo Ramos
Client: Burger King
Creative Director: Russell Dodson
Creative Director: Antony Kalathara
Associate Creative Director: Jason Wolske
Associate Creative Director: Danny Alvarez
Art Director: Curtis Caja
Copywriter: Ian Holmes
Design Director: Carlos Lange
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Strategy Director: Jon Carlaw

Article Related to:
Cannes 2017, Fast Food, Print Advert, Print Ad, Advertising, Creative print ads, Flame-Grilled, campaign, Cannes Lion International Festival of Creativity, Grand Prix, David’s Miami, Italy, Flame-Grilled Burger, print ad campaigns, Burger King Burning Stores