Unveiling Priceless Jewelry: A Distinctive Solution to a Pressing Issue
Priceless Jewelry is not your conventional line of luxury accessories. Instead of diamonds and gemstones, it features something far more invaluable — medicines used in the treatment of Rare Diseases. The brainchild of a campaign aimed at shedding light on the unaffordable nature of these life-saving treatments, Priceless Jewelry serves as both a glamorous accessory and a catalyst for change.

A Dazzling Debut on the Latin American Red Carpet
The campaign orchestrated a grand launch at the most opulent red carpet event in Latin America, capturing the attention of more than 250 million viewers worldwide. The unique blend of opulence and purpose showcased at this high-profile event laid the foundation for a broader societal conversation. By strategically linking a global audience to the cause, Priceless Jewelry ensured that the campaign’s message reached far beyond the confines of the red carpet.

Generating Dialogue and Media Coverage
The impact of Priceless Jewelry extends beyond its exquisite appearance. The campaign successfully initiated a dialogue within the media, sparking discussions surrounding the exorbitant costs of medicines in Chile, particularly for those battling Rare Diseases. Through this strategic move, the campaign not only illuminated the issue but also garnered the support of press and influential personalities, creating a ripple effect that reverberated throughout society.

Achieving Advocacy and Support
One of the notable achievements of the campaign is its ability to secure support from the press and influential figures. By leveraging the global reach of the Latin American red carpet event, Priceless Jewelry gained advocacy for the cause, transforming it into a symbol of awareness. The fusion of fashion and advocacy has positioned the campaign as a beacon for those affected by Rare Diseases, drawing attention to the urgency of addressing the high costs of medicines in Chile.

Conclusion:
In conclusion, the Priceless Jewelry campaign has proven to be a pioneering initiative in the pursuit of shedding light on the unaffordable nature of Rare Disease treatments in Chile. Through its distinctive approach, the campaign not only unveiled a luxurious line of jewelry but also sparked a crucial societal dialogue. As we reflect on the success of this visionary initiative, it serves as a testament to the transformative power of blending fashion with advocacy. Priceless Jewelry stands as a symbol of hope and change, encouraging ongoing conversations and actions aimed at alleviating the financial burden faced by those in need of life-saving treatments in Chile.

This campaign is about:
Rare Disease Treatments, Priceless Jewelry, Medicine, Healthcare, Latin American, Rare Disease Awareness, Luxury Jewelry, Chile Healthcare Crisis, Innovative Healthcare Solutions, Fashion, Social Change, Healthcare Campaign, Innovative Healthcare Solution, Healthcare campaigns, Fashion Jewellery, Jewellery Campaign.

In a world where one in every five women experiences sexualized violence in her lifetime, and where homosexual and transgender individuals face violence at even higher rates, the importance of addressing this issue cannot be overstated. Despite these staggering statistics, sexual assault remains an underreported crime with few criminal consequences. Maison blanche, the Swiss fashion label founded by Yannik Zamboni, in collaboration with Jung von Matt LIMMAT, is taking a bold stand against sexualized violence with its latest collection, unveiled at New York Fashion Week. Aptly named “DNA,” this runway collection seeks to shed light on the crucial role of DNA evidence in sexual crimes while also empowering survivors and advocating for justice.

The Prevalence of Sexualized Violence
Sexual violence is an alarming, pervasive issue affecting millions of lives. Victims often suffer in silence, unable to report their experiences due to shame, fear of consequences, or concerns about the reactions of family, friends, and law enforcement. Even when reports are made, many cases do not lead to convictions, primarily due to insufficient evidence. One significant challenge is the failure to secure the DNA of the perpetrator, a critical piece of evidence that can be found on the victim’s clothing.

Empowering Survivors with “DNA” Collection
Maison blanche’s 2024 Runway Collection, “DNA,” addresses this problem head-on. The collection recognizes that washing clothes after a sexual assault can result in the loss of valuable DNA evidence. To combat this, all garments in the “DNA” collection come equipped with washing tags featuring a special warning: “Do not wash if you’ve just been sexually assaulted.” These “Tag Against Crime” provide information on how to secure as much DNA evidence as possible in the event of an assault, highlighting the importance of preserving evidence for a potential investigation.

Yannik Zamboni, the visionary founder of maison blanche, is spearheading this initiative. As the winner of Amazon Prime Video’s “Making the Cut,” he is no stranger to pushing boundaries in the fashion world. With “DNA,” he is taking the discourse on how society deals with sexualized violence to new heights. The collection’s visual aesthetics mirror the theme of DNA, with prints on the clothing drawing inspiration from the gel electrophoresis process, a technique used in DNA analysis. This unique collection made its debut at New York Fashion Week in the nightclub “The Box Soho.”

“The name of the current collection has a double meaning,” explains Yannik Zamboni. “On the one hand, the looks are a maximum expression of our DNA as a fashion label through their focus on deconstruction and abstraction, and the consistent reduction to the non-color white. On the other hand, we address the role of DNA evidence in the case of sexualized violence.” Zamboni’s commitment to creating awareness and challenging the taboo surrounding sexualized violence is at the core of this collection.

Empowering Voices and Advocating for Change
Sexualized violence is a subject close to Yannik Zamboni’s heart. The disheartening statistics reveal that only 9% of rapists are prosecuted, with a mere 3% serving time in prison. Shockingly, 97% of rapists walk free. Moreover, members of the LGBTIQA+ community are disproportionately affected by sexualized violence. Despite these grim figures, the topic remains a societal taboo. With “DNA,” maison blanche is not only educating the public but also addressing the stark reality that many perpetrators still evade justice.

Through this collection, Zamboni and his team are empowering individuals to raise their voices and fight against the injustice of sexualized violence. By doing so, they aim to recognize the power of our DNA in every respect, as it represents not only our genetic makeup but also our inherent capacity for change and advocacy.

This impactful campaign was developed in close collaboration with Jung von Matt LIMMAT and has garnered support from Swiss organizations “Women’s Shelters Switzerland and Liechtenstein” and the “Foundation against violence against women and children.” Together, they are taking a meaningful step towards raising awareness, supporting survivors, and advocating for a more just and compassionate society. Maison blanche’s “DNA” collection serves as a powerful reminder that fashion can be a platform for social change, and that by coming together, we can challenge the status quo and address the pressing issue of sexualized violence head-on.

Credits
Agency: Jung von Matt LIMMAT
Campaign: Tag Against Crime

This campaign is about:
Runway Collection “DNA”, Sexualized violence awareness, New York Fashion Week, Jung von Matt, Sexual violence statistics, Tags Against Crime, DNA preservation, LGBTQ+ community support, Tag Against Crime

In late 2022, filmmaker Enrico Poli and Undervilla, a production company based in Bologna, Italy, came together driven by their shared passion for the iconic AF1 shoe, to create a film that would pay homage to the shoe’s 40th anniversary while celebrating its significance in various realms such as sport, music, fashion, art, the street, and the city. The Nike Air Force 1 silhouette has been a canvas for countless artists and designers over the years, but Poli and Undervilla believed that no other model could connect people across different ages, cultures, and languages like the white-white AF1.

The profound idea of people from diverse backgrounds choosing the same clothing item to express their individual style inspired the title of the film – ‘We Are 1’. It symbolizes the unity that the AF1 brings, transcending differences and promoting inclusivity. It also serves as a metaphor for the collective effort to eliminate division in society and encourages embracing the multifaceted aspects of our inner selves.

The team’s goal was to create a timeless film that would resonate with both younger and older generations, conveying the rich heritage of the Nike Air Force 1 Shoes. This sparked a debate on the language to be used in the film, considering the shift in recent years towards more aesthetic and visually-driven storytelling in brand communication. The chaotic nature of today’s world where images come and go quickly without leaving a lasting impact was taken into account. This approach may be contemporary, but it can be disorienting for those who grew up in the 80s and 90s, which includes many AF1 users.

As a result, the decision was made to blend contemporary language with a classical hero’s journey structure in the film. The film features flashing images, glitches, and uplifting music that create a sense of chaos, but there is also a underlying structure, a basic narrative that can be appreciated and understood by people of all ages, and that will stand the test of time. ‘We Are 1’ aims to capture the essence of the AF1’s cultural significance while presenting it in a way that is accessible and enjoyable for audiences now and in the future. It encompasses much more than just a shoe – it represents a cultural phenomenon that has stood the test of time and continues to inspire generations of wearers around the world.

Credits
Created by Undervilla
Campaign: Nike Air Force 1
Brand: Nike
Co-Produced by Combo Film
Cast: Kenji Matsuyama Ribeiro, Arianna Pisano
Extras: Tari, Pepe, Lucia, Olvia, Michael, Niccolò

Writer + Director: Enrico Poli
Cinematographer: Marcello Dapporto
1st AC: Guglielmo Trautvetter
Ronin Operators: Davide Polato, Arturo Bernardi
Drone Operator: Matteo Bombarda
Camera Assistants: Francesco Albano Lorenzo Natuzzi
Gaffer: Jalal Albess
Spark/Grip: Alberto Poce, Riccardo Panebianco
Coreography by K + A + E
Styling by Antonio Labroca, Lucia Calandri
Styling Assistant: Pepe
Production Design: Emaluela Astolfi
Make Up + Hair: Adele Mastrocola
Location Scouting: Aguamala

Producer: Franca Masu
Executive Producer: Matteo Bombarda, Davide Polato
1st AD: Alessandro Puccini
Production Assistant: Francesca Mortato
Runner: Maneul Bin

Editor + Colorist: Davide Polato
Original Music by After Crash (Comakid + Everlasting Joy)
Sound Design by Riccardo Rossi
VFX by Diego + Ameleto @ Bloomik
2D Animation: Matteo Bombarda
3D Animation: Alimik

Camera + Kit: AdCom
Backstage by Julio Cesar De Dominicis
Thanks to Pierluigi, Gatto, Giulia

 

 
“From your teenage years to your wise years. Through falling in love for the first time to the club nights that never end. From being pregnant to the endless nights with a baby. From menopause to finding yourself again. From leaving your job forever to helping your granddaughter find her first bra. We are your invisible support through it all.”

About Lindex
Lindex is one of Europe’s leading fashion company, with approximately 460 stores in 18 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion-interested and conscious woman. The assortment includes several different concepts within women’s wear, kids’ wear, lingerie, and cosmetics. Lindex is growing, both in its own channels, franchise and together with global fashion platforms. Lindex’s sustainability promise is to make a difference for future generations by empowering women, respecting the planet, and ensuring human rights.

Credits
Campaign: Your invisible support
Client: Lindex
Tags: Fashion, Underwear, Women’s Wear, Lingerie, Digital Film, Brand Film

Amazon
Kindness, the greatest gift
It’s the small acts of kindness that have the biggest impact.

Etsy
Give more than a gift
This year, bring back the festive magic with custom-made, one-of-a-kind decorations.

Argos
Baubles to last year! Christmas is ON.
British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year. With a barrage of festive cheer, the 60-second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.

Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before, and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.

Sainsbury’s
A Christmas to Savour. It’s been a long time coming so let’s savour every heart warming, present opening, roast potato munching moment of it.

Domino’s
DOMIN-OH-HOO-HOO

The nation’s favourite pizza company, Domino’s, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first-ever Christmas advert, and in true Domino’s style, it is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino’s slice amongst friends, family and colleagues, reunions of which many missed out last Christmas. Domino’s invites customers to put a yodel call out to loved ones for a rollover Christmas and introduces ‘The Festive One – Domino’s first foray into a festive menu.

Vodafone
Christmas is the most heartwarming holiday for many of us. But for others, Christmas Eve is the saddest moment of the year. For those who spend this night lonely. In Hungary, more than 1 million people live in solitude. This Christmas, Vodafone, in cooperation with ‘Hungarian Charity Service of the Order of Malta’, donates free internet and smart devices to old people’s homes all around the country, so elderly people can connect with their friends and family members living far away. Besides this, the campaign’s goal is to inspire Hungarians to make a step to reduce the number of lonely people. A call or a personal visit makes a huge difference. So this Christmas, no one will be lonely. A huge ambition, but Together we can.

McDonald’s UK
Imaginary Iggy
The advertisement shows how the little girl and imaginary friend, Iggy, play around as kids and stick together. But as the girl grows up, she starts to outgrow her imaginary friend.

And one day, when she is a grown-up woman, she confines her childhood friend Iggy inside her cupboard.

It is when she sees another child talking to somebody invisible that she realises her imaginary friend. The girl rushes back to her closet and brings out Iggy.

Coca-Cola
This year serves as a reminder that the Real Magic of the holiday does not come from presents and gifts. It comes from special shared moments together. Coca-Cola. Real Magic.

Not On The High Street
Gift The Extraordinary’ is the Christmas effort from Notonthehighstreet, a curated online marketplace for small creative businesses in the UK. The creative aims to capture the excitement and anticipation of consumers who want to celebrate Christmas with loved ones for the first time in two years, hero-ing the ‘extraordinary’ qualities of every person in the country.

TK Maxx
This is the year to come back with a bang! And boy is little Laurie, the organist returning this Christmas spectacularly. Join us at a local festive concert as Laurie gives the performance of a lifetime inspired by a pair of FABULOUS boots from TK Maxx gifted to him by his proud parents. Brace yourself for a performance to the maxx. And Christmas to the maxx!

This article is about:
Christmas Advert 2021, Christmas advertising, Christmas Ads 2021, Creative Christmas Campaigns

Color Your Air Max

Apple Watch Nike+

You Can’t Stop Sports

The Toughest Athletes

ACT-AID

This article is about:
Electronics, Technology, Fashion, Retail Services, Nike Ads, Digital Advertisement, Creative Ads, Marketing Ads, Digital Marketing, Sportswear, best marketing campaigns, Inspiring Campaigns, Nike commercials, Marketing Campaign

The fashion industry produces 1.2 billions tonnes of carbon emissions. Our generation lives in paradox. On the one hand, we love to express our style and creativity online, and on the other, we want to reduce all the negative impact on the environment—the paradox caused by self-made theories that we can’t be seen online in the same clothing twice.

15-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD aka Outfit of the Day. All of this has not only led to increased consumption of fast fashion but also a huge wastage.

Credits
Advertised brand: Connect4Climate
Campaign: #ReOOTD
Advertising Agency: National Institute of Fashion Technology, Delhi, India
Art Director: Nithika Romy
Copywriter: Nithika Romy

Pandora’s study shows that 74% of the people surveyed find moral values the most attractive quality.

Pandora highlights this with a video showing three different couples’ stories and says regardless of what true love is for someone. Pandora will always be there with their bracelets, rings, charms, and jewelry to let people tell their loved ones about how they feel for them.

It’s always up to one’s interpretation of the meaning of love, but people should also remember that love should not be grand. It should be real and straightforward.

Credits
Brand: Pandora
Campaign: Little Acts of Love

In the midst of the chilly December, Success Menswear embarked on a heartwarming mission to extend the embrace of kindness to underprivileged children. Teaming up with Shishur Sevay, they orchestrated an enchanting workshop cantered around the art of flame painting. Within the nurturing arms of the organization, these children found solace and creative expression.

The outcome was nothing short of magical, igniting countless hearts with joy. Guided by the flickering flames of candles and armed with paper as their canvas, these young souls crafted artworks that mirrored their unique spirits, each stroke emanating the warmth of their infectious smiles.

The culmination of this creative journey saw these exceptional artworks adorning the walls of Success stores, transforming them into galleries of profound emotions. With each purchase, a piece of this heartfelt artistry found its way into the hands of customers, creating a symbiotic connection between commerce and compassion. The curiosity was palpable as customers flocked, drawn not only by the allure of exquisite art but also by the desire to be a part of this benevolent cause.

As the month unfolded, so did the wings of success. The sales graph soared to unprecedented heights, a testament to the resonance of compassion in the hearts of people. Beyond the monetary gains, a deeper satisfaction emerged – the knowledge that the proceeds were not just filling pockets but were nurturing the dreams and aspirations of budding young artists.

In a heartwarming gesture of goodwill, the profits were not merely numbers on a ledger. Instead, they were transformed into opportunities for these young creators, a gesture that spoke volumes about the values upheld by Success Menswear. The cold of December was no match for the warmth generated by the collaboration of Success Menswear, Shishur Sevay, and the radiant souls of the children, reminding the world that a small spark of kindness can ignite a blazing fire of positive change.

Credits
Client: Success Menswear
Campaign: Spread the Warmth
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Directors: Souvik Misra, Soubhik Payra
Senior Creative Director: Uttaran Chaudhuri
Creative Director: Siddhartha Sankar Ray
Director: Indrashish Mukherjee
Production House: Eye Wash Entertainment

This campaign is about:
Integrated campaign, India, Fashion, Public Interest, Success Menswear, SoS Ideas, Outdoor Campaign

In 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools. Taking this bold initiative as inspiration, Ogilvy worked with leading Taiwanese designer Angus Chiang (the first Taiwanese designer to ever participate in Fashion Week de Paris six times in a row) and Condé Nast Taiwan, (an intercultural media group that values diversity) to create a new uniform collection for the entirely gender-neutral school.
Angus designed 11 pieces of exclusive uniforms that go beyond gender boundaries. Photographer Zhong Lin, who’s known for her quirky style and photography, worked alongside student models to constitute a Lookbook to bring this ground-breaking project to life.

Credits
Advertising Agency: Ogilvy Taipei, Taiwan
Campaign: Project Uni-form

This campaign is about:
Integrated, Taiwan, Fashion, Angus Chiang, Ogilvy, Gender-neutral, Menswear, Zhong Lin

Introducing the first bra that is truly kind to women; Womankind by Berlei

The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.

Credits
Category: Clothing
Client: Berlei
Agency: The Monkeys
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu

This campaign is about:
Advertising Standards Board, Social Movement, Bra, Advertising, Marketing Campaign, TV Commercial, Fashion, Award winning Campaign, Clios, Digital Film

Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.

Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. Developed through research of more than 4,000 pieces of footage, the resulting montage underscores commonalities shared by athletes around the world.

Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like — and reminds us that a better future is possible.

Credits
Advertising Agency: W+K Portland, USA
Campaign: You Can’t Stop Us
Brand: Nike

Tags:
Film, United States, Fashion, Public Interest, NGO, Retail Services, Sports, Nike, Wieden+Kennedy

4 Queer Women On The Importance Of Tattoos

Meet Britain’s Most Inspiring Drag Troupe

In Praise Of The Queer Club Scene

Symone, A Black Drag Queen Finding Ways To Be Free

ABOUT BRITISH VOGUE
It is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.

Tags:
LGBT, LGBTQIA+, LGBT community, The Pride Series, Drag Syndrome, LGBTQIA+ communities, Pride month, Digital Campaign, Advertisement, Lifestyle, Fashion

Since its very beginning, Benetton has always supported progress and self-expression. The Italian brand was born to bring color to people’s life. Colors not only bring joy to our reality, but they also shape our reality, just like words. Fresh Worded is a YouTube channel meant to help us look at the world with words wide open. It updates our vocabulary by analyzing outdated expressions and proposing new words that not only describe the world we live in but also build the society we aim for.

Credits
Campaign:
Brand: Benetton
School: Miami Ad School, Mexico City, Mexico
Art Director: Xavi Ocaña
Copywriter: Xavi Ocaña

Tags:
Fresh Worded, Benetton Ads, Digital Campaign, Advertising School, Miami Ad School, YouTube, United Colors of Benetton, Fashion

However, Bluebella is not the only name here that deserves due credit. Meaningly, an advertising agency named My Perfect Cousin acted as the creative force behind the campaign.

All in all, Bluebella organised the world’s biggest online fashion show and we’re all better for it. Moreover, the campaign felt like an expression of solidarity by the fashion industry. Thus, we feel that it is more than a meagre publicity stunt.