#Hamburg – Campaigns of the World

FAQ YOU – An educational (R)evolution

COTW — Wed, 12 Jul 2023 13:38:54 +0000

FAQ YOU: Your Comprehensive Guide to Sexual Health and Empowerment

Everyone desires sexual fulfillment and seeks to understand the complexities of love. A simple Google search for “sex and love” yields an overwhelming 113,000,000 results, highlighting the vast amount of information available on these subjects. However, there are often unasked questions that linger in the minds of individuals. People may hesitate to inquire about topics such as the normality of a curved penis, the acceptability of odorous discharge, or the necessity of orgasms during every sexual encounter.

FAQ YOU serves as an everyday companion in navigating these intimate matters. Developed by a young and dedicated team, the platform aims to provide comprehensive information and support. Embracing meticulous attention to detail, a passion for the subject, and a drive to create innovative formats, the team is committed to consolidating all vital resources, facts, and services related to sexual health in a single digital space. The overarching goal is to make this information easily accessible to users, fostering knowledge and empowerment. With an unwavering dedication to improvement, the team constantly devises new plans to enhance the platform’s offerings.

Credits
Client: Youth against AIDS, Hamburg, Germany
Agency: loved/ thjnk AG
Project Team:
Mieke Haase (Chief Creative Officer)
Alexander Müsgens (Creative Director)
Sabine Cole (Editor-in-Chief)
Valerie Bachert (Editor-in-Chief)
Jana Maria Herrmann (Art Direction)
Yannic Hefermann (Art Direction)
Susanne Sauer (Designer)
Isabella Bigler (Text)

Tags:
sexual health, intimate questions, sexual education, sexual wellness, sexual empowerment, sexual health resources, FAQ, sexual health information, sexual health support, sexual health guidance, Awareness Campaigns

Durex – Kama Sutra 2.0

COTW — Tue, 03 Nov 2020 05:38:57 +0000

Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now. Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

Credits
Brand: Durex
College: Miami Ad School, Hamburg & Miami Ad School, Sao Paulo
Tutor: Frank Garcia, Giulia Magaldi
Creative Team: Shadab Wajih, Caio Kochenborger

This campaign is about:
Durex Kama Sutra 2.0, Digital campaign, Health, Personal Accessories

Google & HMCT: Body Type

COTW — Tue, 25 Aug 2020 06:18:24 +0000

The aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.

Credits
Advertising School: Miami Ad School, Hamburg, Germany
Art Director: Rose Elise Achard
Copywriter: Adam Braun
Creative Technologist: Sukratti Jain
Creative Technologist: Paras Juneja

Tags:
Beauty, Electronics, Technology, Public Interest, Google, HMCT, Miami Ad School, Body Type

Yes We Cannes!, A virtual party celebration video by Sizzer & Sehsucht

COTW — Wed, 08 Jul 2020 15:45:56 +0000

Yes We Cannes!

Dutch music agency Sizzer and German animation studio Sehsucht didn’t give in to the cancellation of Cannes Lions but interviewed 60 (!) people via Zoom, created an awesome music video and organized the virtual release party last week instead. The theme: that what binds us all, love. ‘It was so great to catch up with everyone!’

Credits
Advertising Agency: Sizzer & Sehsucht, Amsterdam, Berlin, Hamburg, Munich, Germany
Music House: Sizzer
Music Supervisor: Nitzan Hoffmann
Business Designer: Ivan Flugelman
Office Manager – Jack Of All Trades: Dion Holla

Tags:
Zoom Video Call, Cannes Lions International Festival of Creativity, Agency Self-Promo, Music, Sizzer & Sehsucht, Technology, Innovation, Digital

Faber-Castell – Live Art with Waterproof artist pen

COTW — Tue, 05 Nov 2019 13:48:48 +0000

Faber-Castell art supplies have consistently provided artists with quality tools for realising the beautiful crafts onto paper. This campaign is featuring the Waterproof artist pen that revive the art into life.

Note: This is student specific work

Credit:
Art director: Jane Jin, Pamela Campani
School: Miami Ad School, Hamburg

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Waterproof artist pen

Hyundai #WhatsNext campaign encourages freedom of mobility to tap unlimited potential

COTW — Mon, 08 Oct 2018 08:23:31 +0000

On June 29, 2018, Saudi women were given the green light to drive which marked the beginning of a great journey. Many are expecting the change to bring great improvements, both in terms of the society and economy as a whole. Media have started to report how it is bringing visible changes to women and their families in Saudi Arabia. Hyundai #WhatsNext

To celebrate this momentous change, Hyundai Motor Company launched a #WhatsNext campaign to welcome the latest changes alongside Saudi women drivers. This bold campaign is part of the company’s global female marketing strategy to stand as a lifestyle brand and a value provider. The #WhatsNext campaign consists of female-targeted programs (both online and offline), local Saudi brand ambassador programs, and most importantly, this resonating advertisement below.

Welcome to the driver’s seat.

Despite the abstract-style production, the advertisement embodies exactly what Hyundai aims to deliver to the newly emerging market segment. The advertisement is not merely a celebration, but a practical and rational representation of what women in Saudi Arabia truly need—a safe and practical mobility solution. The narration throughout the main film is calm and reserved, yet positively prescient towards the greatness to be unlocked.

This main advertisement of the Hyundai #WhatsNext campaign is geared towards the local market, yet it carries a universal and motivational message in spirit that supports and anticipates a progressive trend throughout the world. It has been developed based on Hyundai’s belief that driving empowers women’s progress and independence. With the freedom of driving, the remarkable and the everyday achievements of Saudi women will continue at an even faster pace.

Wonhong Cho, Executive Vice President & Chief Marketing Officer Hyundai Motor Company said:
“We designed our campaign based on the unlimited potential that is being introduced to Saudi women, now that they have freedom in mobility. Hyundai Motor Company will continue its support for not only Saudi women, but all millennial women throughout the world, who are becoming one of our most important main consumers.”

When we create, we do it with our hearts.
When we tell stories, we write new ones.
When we teach about the past, we help shape the future.
When we move forward, we aim for more.

Credits:
Client: Hyundai Motor Company
Campaign: Hyundai #WhatsNext
Agency: Jung-von-Matt/NECKAR
Agency Website: https://www.jvm.com/en/
Art Director: Anna Rondolino
Creative Director: Anna Rondolino, Brendan Gallahue, Matthias Hess
Copywriter: Brendan Gallahue, Jasmin Scharrer
Account Executive: Marco Schubert, Kelsey Gühring, Karen Kustermann
Agency Producer: Darek Stöhr
Artwork: Andreas Kleinmann
Styling: Susanne Kreyenfeld, Meriem Lebdiri
Director: Philippe André
Director of Photography: David Ungaro
Production Company: Markenfilm, Hamburg
Executive Producer: Johannes Bittel
Producer: Harald Beelte
Production Designer: Bader al-Hindi / Markenfilm Hamburg
Edit Company: Final Cut London & Markenfilm Hamburg
Editor: Adam Rudd , Moritz Dreifke
Grade: The Mill, London
Sound Design: Audioforce
Post Production: Infected, Hamburg
Track/Artist: Harrat al-Birk / Audioforce
The Musical Composition: audioforce
Publisher: audioforce Berlin / Thomas Suess

This Campaign is about:
Automotive Campaigns, Saudi, Hyundai Motor Company, Hyundai Campaigns, Audioforce, Jung-von-Matt, Photography, Hamburg, Digital campaigns, Advertising Campaigns, Public Interest, Social Issue, Germany, Car, Saudi woman, Saudi women drivers

ALI COLA. The first cola that comes in different skin colors.

COTW — Thu, 23 Feb 2017 02:07:19 +0000

Ali Cola- They’re all the same, they just look different on the outside. Like people.

That’s true of people all over the world—and now of cola, too. Or at least ALI COLA, the first cola that comes in different skin colors. Call it a cola in aid of greater tolerance. #cheerstotolerance

The cola in skin colors is not a special edition, but an innovative product relaunch. By the way: Of course, all six colors taste exactly the same. #toleranzschmeckt

Credits:
Advertising Agency: loved, Hamburg, Germany
Creative Directors: Karl Wolfgang Epple, Matthäus Frost
Photographer: Dirk Weyer
Chief Creative Officer: Armin Jochum
Accounts: Ilker Yilmazalp, Philipp Stamer
Public Relations: Teresa Köster
Retouching: David Kowalski
Final Artwork Operation: Manuel Caliebe, Louisa Bartholdi

Twists don’t have to be so complicated.

COTW — Mon, 07 Dec 2015 04:20:11 +0000

Credits:
Campaign: Twists don’t have to be so complicated.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creative Directors: Niklas Frings-Rupp, Marc Vosshal, Tobias Holland, Patrik Hartmann
Art Director / Copywriter: Proy Busayarin Bussayajirapong
Photographer: Mototrend

St. Pauli Peeback – For those who drink too much and end up peeing on the walls.

COTW — Tue, 21 Apr 2015 17:44:39 +0000

In Hamburg, St. Pauli, it’s peeback time. St. Pauli’s Community of Interest (IG St. Pauli e.V.) initiated an action where frequented walls in the neighbourhood were sprayed with a superhydrophobic coating. This coating is so water-repellent that urine splashes right back. By doing so, they want to stop those who pee wherever they please.

Campaign: St. Pauli Peeback
Credits:
Advertising Agency: Publicis Pixelpark, Hamburg, Germany
Executive Creative Director: Timm Weber
Creative Directors: Felipe Franco, Philipp Hentges
Post Production: Markenfilm Crossing
Director: Alexander Steinhoff
Film Production: Markenfilm Crossing
Music/Sound: INFECTED Postproduction
Account: Nicole Grupski
Executive Producer: Oliver Hac
Producer: Susan Barenberg