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LIFELINE self-inflating tote transforming into a life jacket
OOH Campaigns

LIFELINE: The Self-Inflating Tote That Becomes a Life Jacket

October 4, 2026
A tote bag is usually one of the most ordinary things in a city. LIFELINE turns that everyday object into a self-inflating tote with a…
Lifeline: Turning lives around
Creative Print Ads

Lifeline: Turning lives around, an attention-grabbing campaign

December 6, 2019
On average, one West Australian is taking their own life every day of the year. Lifeline are often the last line of support taking over…

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