In line with their purpose to connect and bring people together safely, Durex Australia today launches a campaign encouraging the people of New South Wales to get the vaccination rate up, so they can get it on. The campaign, produced by the brand’s in-house creative team RB Studio, features the debut of the Durex #Erectometer, a giant, mobile billboard displaying real-time New South Wales vaccination data. Rising and pointing to key vaccination milestones, the Erectometer’s erect Durex condom will reach ‘vax climax’ once 80% of residents are double-jabbed. Set to cruise the streets of Sydney between in anticipation of free-DOM Day, the Durex Erectometer will stop off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Mona Vale, Balls Head Bay, Pleasure Point and more. While the Erectometer is romping the city’s streets, Durex will also be giving away free condoms nationally to Aussies who show their full vaccination passport via www.free-dom-day.com.au.

View this post on Instagram

A post shared by Durex Australia (@durexaustralia)

⁣
#Erectometer #NSW #Sydney #FreeDOMday

Credits
Advertising Agency: RB Studio, Sydney, Australia
Source

Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.

India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a broader responsibility of educating people to use condoms, no matter what brand you use.

The campaign highlights the importance of using condoms to fight against HIV and at the same time, communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex.
In India, people are either shy or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.

Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign, the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to “Use A Condom” to avoid AIDS. When it comes to a physical relationship, safety plays an essential role in strengthening the bond between partners”.

Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!

This campaign is about:
Best Awareness campaign, Public interest campaign, AIDS Campaign

PLAYBOY has become much more than a lifestyle magazine ever since the release of its first issue in 1953. Thereafter, it has become a global brand that has played a pivotal part in the sexual revolution. Even in recent years, Playboy has released various initiatives promoting sex education. But, the brand’s latest digital campaign titled ‘Practice Safe Six’ is not concerned with safe sex. Instead, it makes an interesting correlation between socially transmitted and sexual transmitted infections.

More precisely, this awareness campaign talks about COVID-19 related advisory information. Designed by a creative agency named Preacher, it does so in an intriguing manner. Using sexual metaphors, the campaign advocates for many good habits (practising social distancing, maintaining proper hygiene, wearing protective masks etc.). Moreover, it also advertises the protective masks that playboy is selling.

Practice Safe Six with Playboy!

The caveat here is that Playboy will deliver the profits made on these masks to those in need. Thus, we feel immense pride in vouching for what this campaign stands for!

Tags:
PLAYBOY, Practice Safe Six, sexual wellness, socially transmitted infection, Social Distancing Campaigns

The market leader in condoms and thought leader in safe sex, Manforce Condoms explores another angle of ‘safe’ in its latest campaign Shut The Phone Up 3.0, and just like the previous one, this campaign also brings to light yet another shocking fact that in most of the cases, the videos of intimate moments are circulated by none other but the Ex. Partners.

The campaign not only highlights this appalling fact but also urges the victims to not hesitate in approaching the Cyber Crime Cell. The prevailing laws will not only help the victims put an end to their silent suffering but will also encourage others trapped in a similar situation to take action. The more important message Manforce wants to send out is when it is about those intimate moments, don’t put yourself in a compromising position and simply #ShutThePhoneUp.

Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those who trust their partners blindly and later fall prey to their blackmailing. And how they can save themselves from further victimization by taking help from the right authority.”

The #ShutThePhoneUp 3.0 campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “People don’t know that there are laws to safeguard their rights, and hence many sex crime cases go unreported. When Akashneel came up with this brilliant idea, we were clear that we wanted to spread this awareness through the courage and belief of one such victim. She gathers the courage to approach the right authority at the right time to protect her rights”, says Subroto Pradhan, Managing Partner, ADK-Fortune.

Beyond the film, Manforce also educates about the existing laws and sections to protect the victims in similar situations.

Credits
Campaign: Shut The Phone Up
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
Former NCD: Akashneel Dasgupta
Creative: Ravi Mishra, Akashneel Dasgupta
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: Elements
Director: Vivek Das Chaudhary

Idea:
In today’s prevalent hook up culture, millennials often take the consequences of unprotected sex very lightly.
They take the conversation to the most relevant channels where they look for casual sex i.e Dating apps

Introducing Durex Verified- a verified badge which lets the other user know that the durex verified person believes in safe sex and is a condom user. Thus swiping the risks of STDs/STIs away.

Credits
Advertising School: Sophia Polytechnic, Mumbai, India
Art Director / Copywriter: Ria Jatakia

In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

The campaign’s first edition was driven and symbolized by the oath of putting a condom over the phone. It became a social movement that was supported by millions of Indians and became a topic of national debate. This year’s campaign execution caught fire right from the get-go. A blurred MMS of a couple making out was circulated among the masses with the communication, “this could have been you”, to reaffirm the possibilities of data retrieval and leakage. The audience was immediately awakened and understood the message with the video’s engagement crossing the 13M mark.

Furthermore, the teaser established the premise for this year’s oath, which saw an even bigger response. Several users chose to take the oath to #ShutThePhoneUp by covering their face with their hand that read “this could’ve been me”.

In addition to the oath, the brand with its initiative facilitated the victims of voyeurism with a voice. They came forth and shared their experiences to warn couples from using their phones, while they are together.

In addition to spreading awareness, the goal of the campaign was to offer a solution to people who have already used their phone for clicking images and recording videos. Manforce Condoms curated a page with all the information essential to #ResetItRight on their official website. Cashify, an online e-commerce platform supported the campaign. They directed their ground-force to confirm with the sellers that the phone is completely formatted and encrypted before they collected it. It was all done to ensure that no data remains on the phone, to avoid further consequences of the data falling into the wrong hands.

Don’t put your life at risk

To learn how to wipe your device completely, visit:http://bit.ly/shutthephoneup

“People need to realize that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,” said Shradha Agarwal, COO & Co-Founder, Grapes Digital.

Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma, said, “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that, we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

Manforce Condoms has once again been successful in highlighting the real issues and making people aware and more responsible for their campaign, #ShutThePhoneUp.

Research proves that the use of condoms around the world is going down and it is not a good sign. Such reckless and absent-minded behaviour (even if it is out of passion) leads to AIDS. As per UNAIDS, the use of condoms is declining in a disturbing manner and this can affect the objective of terminating AIDS epidemic in the year 2030.

This World AIDS Day, Axel Hotel’s customers were amazed to see something new in their rooms as they lay on their bed. They could not ignore the pillows on the bed that shouted: “Save Your Ass” with two condoms packets of HEX lying around for happy and safe sex.

We think that it’s a great way to directly communicate (and in private) to the customers without intruding their privacy about the importance of having safe sex to prevent AIDS and its epidemic.

Tags:
World AIDS Day, AIDS campaign, Axel Hotels, LGBT community, Sex, Condom, Safe Sex, Save Your Ass, GLBT community, Lesbian, Gay, Bisexual, AIDS day ads

According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography. Moreover, leaking of these tapes have resulted in thousands of cases of blackmailing and suicide.

Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said that “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex. This campaign brings to light the sensitive yet important issue of more and more couples filming their moments of intimacy. We found the time is right to educate couples on the seriousness of the problem”.

Credits:
Brand : Manforce
Product Group : Condoms
Client: Mankind
CEO: Rajeev Juneja
Brand Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune
Managing Partner: Subroto Pradhan
SR V.P. & ECD: Akashneel Dasgupta
AVP & Sr. C. D.: Tamanna Virmani
Story and Screenplay: Akashneel Dasgupta
Account Management: Kunal Sharma, Vishnu Narain Lal, Asmita Goswami
Production House: Absolute Productions
Director: Manoj Pillai
Producers: Puneet Bhatia, Prafull Sharma

This Ad is related to:
Mankind pharma, sex education, safe sex, #ShutThePhoneUp, Manforce, Condoms, digital marketing, manforce ads, smartphone, camera, Hidden camera, Digital campaigns, Manforce TVC, Sex Survey 2017, India Today Sex Survey, Manforce Condoms

Credit:
Tomas Almuna

Credits:
Durex: Christmas
Advertising Agency: Havas Worldwide, Gurgaon, India
Executive Creative Directors: Tirtha Ghosh, Nakul Sharma
Creative Director / Art Director / Copywriter / Illustrator: Sabjeet Singh Bedi
Senior Creative Directors: Anuranjan Singh Dogra, Siddharth Dayalchand
Vice President: Lokesh Sah
Business Director: Rajesh Kochhar
Chief Creative Officer: Nima Namchu

Discover all the ways to protect yourself on aides
Aides: No condom no sex

Credits:
Advertising Agency: TBWA\PARIS, France
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Marianne Fonferrier
Copywriter: Antoine Colin
Head of TV: Maxime Boiron
Buyer: Julie Champin
Production: \ELSE
Agency Producers: Jennifer Bauche, Cathy Pericone
Directors / Photographers: Aurélien Chauvaud, Ilan Rosenblatt
Media: Pierre Draber
Music Production: \ELSE
Sound Director: Fabrice Pouvreau

Aquatro

Credits:
Advertising Agency: Aquatro, Vitoria, Brazil
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca

Credits:
Advertiser: Reckitt Benckiser
Brand name: Durex
Agency: Arrow Advertising, Dubai
Country: United Arab Emirates

Brand: Durex
Advertiser: Reckitt Benckiser
Advertising Agency: Ogilvy South, Atlanta, USA
Creative Director: Dave Galligos
Art Directors: Nick Costrides, Mark Sorensen, John Teter, Chris Bakay
Copywriter: John Spalding, Ashley Staker
Illustrator: Pete Petersen
Photographer: Heath Patterson