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LIFELINE self-inflating tote transforming into a life jacket
OOH Campaigns

LIFELINE: The Self-Inflating Tote That Becomes a Life Jacket

October 4, 2026
A tote bag is usually one of the most ordinary things in a city. LIFELINE turns that everyday object into a self-inflating tote with a…
Shellmet, Campaigns of the world, Scallop Shell Helmet, Innovative Design, Safety Gear
OOH Campaigns

Shellmet: Pioneering Scallop Shell Helmet Elevating Safety and Sustainability with Positive Impact

November 18, 2023
A Sustainable Future with Shellmet In a groundbreaking collaboration between Tokyo advertising agency TBWA\Hakuhodo and plastics manufacturer Koushi Chemical Industry Co, a revolutionary product has…

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