Tinder – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 29 Aug 2022 12:38:03 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Tinder – Campaigns of the World https://campaignsoftheworld.com 32 32 Brands Celebrate Indian Cricket Team’s Victory At Gabba, Meme-Style! https://campaignsoftheworld.com/digital-campaigns/indian-cricket-teams-victory-at-gabba/ Wed, 20 Jan 2021 16:06:26 +0000 https://campaignsoftheworld.com/?p=22727 #IndVsAus – India created history with a hit story.

India defeated Australia by whooping 3 wickets, bagging the test series (2-1), and adding the feather of Border-Gavaskar trophy to its winning crown.

The icing on the cake with this victory was that it was a second-tier Indian side playing at Gabba, a place where Australians stood strong without accepting defeat for 32 straight years. But with this #IndVsAus test match, we changed the course of history and made them taste defeat on their winning ground.

With everyone in a super celebration mood, brands joined forces with netizens. This time they too are celebrating Indian cricket victory with hilarious and spot-on cricket memes. And as always, we found the best of these memes for you.
Enjoy.

We hope these IndVsAus cricket memes warm your heart as much as it did for us.
Happy Celebration!

Netflix India

 

Zomato

 

Anand Mahindra

 

Swiggy

 

Reliance Digital

 

Paytm

 

Pepsi India

 

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IndiGo

 

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A post shared by IndiGo (@indigo.6e)

 

Dineout

 

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A post shared by Dineout (@dineout_india)

 

Boat

 

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Social

 

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Audi

 

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Tata Cliq

 

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Manforce India

 

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Durex

 

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Swiggy

 

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Bumble

 

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Fevikwik

 

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Cure Fit

 

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Vodafone

 

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Dunzo

 

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Tinder

 

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KFC

 

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Himalaya Men

 

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Arre

 

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Bingo

 

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Alt Balaji

 

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Ixigo

 

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]]> Tinder: ‘In our own way’ https://campaignsoftheworld.com/film-and-video/tinder-in-our-own-way/ Wed, 25 Nov 2020 12:44:36 +0000 https://campaignsoftheworld.com/?p=21397 On Tinder, you are in charge of your own experience. You can personalize Tinder and make it exactly what you need it to be – a gateway to the kind of connections you seek, at your own pace, in your own way.

Tinder In our own way

Inspired by real stories from Tinder’s diverse community, this video celebrates how, pandemic or no pandemic, human connection endures and thrives unconstrained. This is an ode to Tinder members’ optimism and resilience, the little everyday moments, the unexpected joys and the idea of endless possibilities.

This campaign is about:
Online dating platform, Tinder, BBH India, Raja Kumari, In our own way, Digital Film

]]> Mumbai Mega Power Outage – How Brands made a Blackout Go Viral https://campaignsoftheworld.com/digital-campaigns/mumbai-power-cut/ https://campaignsoftheworld.com/digital-campaigns/mumbai-power-cut/#comments Thu, 15 Oct 2020 04:29:23 +0000 https://campaignsoftheworld.com/?p=20956 On 12th October, Mumbaikars experienced a one-of-its-kind power failure (Mumbai Power Cut). In fact, the electricity crisis even spread to Thane and Pune. Though the longevity of the cut varied in different areas, everyday life across the board came to a standstill. Many people made light of the event. But, various others saw it as a major inconvenience. However, everyone in Mumbai and nearby areas felt the magnitude of the matter.

Meanwhile, various brands also expressed their take on the blackout in various ways. In no time, social media posts surrounding Mumbai’s power outage flooded the internet. Well, the credit for that goes to the creative firepower of brand teams in other cities. Here are some of the campaigns that tickled our fancy:-

McDonald’s

Burger King

BookMyShow

Ixigo

Faasos

Youtube

Durex

Manforce

Society Tea

Under 25 dictionary

Tinder

Netflix


Urban Company

Ingeniouscope

This campaign is about:
Mumbai Power Cut, Social media creative, Funny Ads, Food, Electricity, Mumbai, Digital Campaign

]]> https://campaignsoftheworld.com/digital-campaigns/mumbai-power-cut/feed/ 1 Behind India’s New Online Development (BINOD) https://campaignsoftheworld.com/digital-campaigns/binod/ Tue, 11 Aug 2020 13:58:25 +0000 https://campaignsoftheworld.com/?p=20140 A week ago, who would have thought that ‘Binod’ would become the moniker of an all-out social media movement! Nonetheless, Binod is everywhere. Look up the trending section on Twitter and see for yourself (that is if you’ve just come out of hiding). But, where did Binod come from? More importantly, how did a mere name gain traction of the size that most marketing campaigns aspire for? Well, like most online trends, the origin of Binod is not rooted in some iron-clad logic. Instead, it was born out of a seemingly everyday phenomenon in the world of YouTube. More precisely, the Channel Slayy Point released a video in which they threw some shade on the meaningless comments that their videos get. One of the comments was made by someone named Binod Tharu. Guess what the comment said? Well, “Binod”! From that point forward, the name spread all over the internet like wildfire. In fact, its spread still hasn’t been contained. From the biggest brands in the country to viral social media personalities, everyone is feeding oil to the ‘Binod’ fire. Here are some glimpses of the development so far:-

YouTube India

Jaipur Police

Tinder

Airtel

Swiggy

Call 112

Mumbai Police

Netflix

Paytm

Bumble India

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Comment Binod if you agree ?‍♀️

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Bewakoof

SBI

Paytm

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Binod is smart. Be like #Binod.

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Prime Video

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binod

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Kingfisher

Tags:
Social Media Trend, Viral Campaign, Trending, Twitter Meme

]]> Tinder – live the #SwipeLife because #AdultingCanWait! https://campaignsoftheworld.com/digital-campaigns/tinder-adulting-can-wait/ https://campaignsoftheworld.com/digital-campaigns/tinder-adulting-can-wait/#respond Tue, 08 Jan 2019 11:10:05 +0000 https://campaignsoftheworld.com/?p=15113 Adulting Can Wait is about the experiences that happen along the journey through the crucial formative years on the inevitable path of growing up, because we believe the journey is as important as the destination. Tinder celebrates the unexpected surprises at every corner of this journey – the craziness we will be nostalgic about sooner than we think, the relationships that will leave us better than they found us, the adventures that will make us challenge our own limits, and the people who will leave an indelible mark on our lives.

Credits-
Brand: Tinder
Category: Dating app
Campaign: Adulting Can Wait
Agency: J Walter Thompson (JWT)
Managing partner: Joy Chauhan
NCD: Sambit Mohanty
National planning director: Pinaki Bhattacharya
Creative team: Sayantan Choudhury (ECD), Sumonto Ghosh and Sheetal Raghav
Planning: Shweta Khosla (VP), Sulagna Chanda
Account management: Naman Joshi, Shantanu Singh, Mukund Raina
Agency films producer: Mandeep Singh
Production house: Small Fry Productions
Director: Rajneesh Ghai ‘Razy’
Executive producer: Ryan Suares, Varun Mohta and Girish Kant Singh
Music director: Mikey McCleary
Singer: Anjali Sivaraman

]]> https://campaignsoftheworld.com/digital-campaigns/tinder-adulting-can-wait/feed/ 0 Love has yet again conquered all and India is celebrating this paradigm shift – Section 377 https://campaignsoftheworld.com/digital-campaigns/supreme-court-of-india-decriminalises-section-377/ https://campaignsoftheworld.com/digital-campaigns/supreme-court-of-india-decriminalises-section-377/#respond Tue, 11 Sep 2018 15:59:02 +0000 https://campaignsoftheworld.com/?p=14079 Love conquers all! There is no greater time to cherish this phrase as the Indian judicial system has passed a landmark judgment on Section 377 of the Indian Penal Code. On September 6, a historic judgment by the Supreme Court of India set the record straight on the issue of homosexuality being illegal in the country. The 5-judge bench led by CJI Dipak Misra ruled in favor of decriminalizing homosexuality. Therefore, homosexual behavior is no longer recognized as “unnatural” according to the law in India.

The victory has been widely celebrated by different groups and factions all over the country. The general population has expressed its solidarity with the decision, and major brands have followed suit. Nike, Freecharge, Zomato, Swiggy, Jack & Jones, and Mother’s Dairy are some of the big names that have released digital campaigns celebrating the victory.

After all, love has yet again conquered all, and India is celebrating this paradigm shift as we speak!

Section 377 | LGBTQ

Only Section 377 | LGBTQ

Mother dairy

Don't hold back Jack & Jones - Section 377 | LGBTQ

HRC - critical win Section 377 | LGBTQ

Loreal Section 377 | LGBTQ

Swiggy India LGBT law

Ola pride starts now - Section 377 | LGBTQ

Cafe Coffee Day Section 377 | LGBTQ

zomato let's get one thing straight- Section 377 | LGBTQ

Absolut a moment of national pride - Section 377 | LGBTQ

Ishq Section 377 | LGBTQ

Nike one India

Indigo about time- Section 377 | LGBTQ

India say yes

CEAT Section 377 | LGBTQ

Durex celebrate the freedom of love- Section 377 | LGBTQ

Flipkart Section 377 | LGBTQ

Metro Shoes Section 377 | LGBTQ

Pringles love is love- Section 377 | LGBTQ

volvo- to new journeys that will begin- Section 377 | LGBTQ

It's a good day - Section 377 | LGBTQ

Love is everything

i-engage Section 377 | LGBTQ

Bira Section 377 | LGBTQ

Freecharge Section 377 | LGBTQ

himalaya Section 377 | LGBTQ

Radio Mirchi Section 377 | LGBTQ

Vero Moda Section 377 | LGBTQ

Arre Section 377 | LGBTQ

Tinder Section 377 | LGBTQ

Uber Section 377 | LGBTQ

Skore Section 377 | LGBTQ

This Article is about:
Section 377 of the Indian Penal Code, Indian judicial system, Section 377, Skore Condom, Uber, Tinder, Arre, Vero Moda, Radio Mirchi, Freecharge, Bira, i-Engage, Britannia, Durex, Volvo Cars, Pringles, Metro Shoes, Flipkart, CEAT, Swiggy, L’oreal, Nike, Zomato, Absolut Vodka, HBO, Only, Social media marketing, Print advertising, Advertising Campaigns

]]> https://campaignsoftheworld.com/digital-campaigns/supreme-court-of-india-decriminalises-section-377/feed/ 0 Top 5 Ads of 2018 https://campaignsoftheworld.com/digital-campaigns/top-5-ads-of-2018/ https://campaignsoftheworld.com/digital-campaigns/top-5-ads-of-2018/#respond Sat, 10 Mar 2018 06:34:05 +0000 https://campaignsoftheworld.com/?p=12950 2018 has been off to a great start, especially for brands. From important issues like inclusion and #MeToo taking the center stage to events like Super Bowl and to festivals like Holi- there has been no dearth of opportunities for marketers to advertise creatively. We bring to you the best ads of 2018 so far, all of which have a unique story to tell that is sure to capture your attention.

5 best ads of 2018 | Digital Campaigns

LinkedIn: “In It Together”

The must-have professional app of today, LinkedIn, released its advert during the Golden Globe Awards 2018 in an effort to break the stereotype that their brand only caters to the high end, white-collar job workers and seekers.
The TV spot, released only in select cities of USA, covers the story of unknown yet powerful professionals to show that no matter what the business or area of operation, LinkedIn is “in it”. Their play on honest stories coupled with a monochrome feel gives the TV spot a very authentic feel and to some extent helps them in achieving their objective. With this spot and other varied mediums, LinkedIn has launched its first integrated campaign.

Big Bazaar: #HarrTyoharMeinBigBazaar

Big Bazaar has always followed the legacy of making every Indian festival its own, with their unique yet emotionally appealing adverts. This time, with Holi around the corner, they released yet another ad titled “Ghulenge Khusiyon Ke Rang Hazaar” as a part of their #HarrTyoharMeinBigBazaar campaign.

The ad follows a beautifully crafted song depicting a diversity of people celebrating Holi, while a young girl indulges herself in the festive mood. It is highly effective and well-coordinated with the timing and mood of audiences.

Tinder: Start Something Epic

With possibly the most fun and exciting ad of 2018, Tinder India has delivered gold. The #StartSomethingEpic advert is a highly peppy one which tries to shed the awkwardness related to online dating without acknowledging the issue head on.

The advert showcases a young girl who is on a quest to meet new guys and find the one with which she can have something special, but all this is depicted via a quirky background score and addictive dance moves. The visuals slyly feature the “swipe” of Tinder in when she rejects and accepts guys. This one is sure to get all the attention.

Zee5: This Is How We Talk Raaja

In order to promote their new channel Zee5, the marketer released a two and a half minute anthem-cum-advert titled “This Is How We Talk Raaja”. The main objective of the ad is to tell people that now their entertainment would be available to them in the language they prefer.

The advert is in the form of a music video with the lyrics featuring lines in different Indian languages to stress on inclusivity and diversity. It is hip and in line with the trends.

Tide Super Bowl Commercial

Our list ends with the most talked about ad globally in 2018- the Super Bowl commercial of Tide, starring Stranger Things actor David Harbour.

The advert is downright quirky, in parts illogical but an absolute work of genius. The ad showcases various clichéd ads for generic products featuring Harbour who claims that all these are nothing but Tide ads since they feature “clean clothes”.

The ending is bang on with the line- “If it’s clean, it’s a #TideAd”. This one deserves all the hype it got and is getting.

This Article is related to:
Inspiration, LinkedIn, Tide, Super Bowl Commercial, Tinder, Big Bazaar, Golden Globe Awards, Best Digital campaigns, marketing campaigns, brand campaigns, diversity, Zee Music Company, Super Bowl LII, Best ads of 2018, Top 5 Ads of 2018

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