Future of Faster – Introducing The PUMA BeatBot tech gadget launched by JWT

Welcome to the future of faster. Introducing The PUMA BeatBot – a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.

Credits
ACCOUNT MANAGER: Caroline Morse
CHIEF CREATIVE OFFICER: Brent Choi, Adam Kerj
CREATIVE DIRECTOR: Karl Ackermann
EXECUTIVE CREATIVE DIRECTOR: Florent Imbert, Emmanuel Lalleve
BUSINESS DIRECTOR : Greg McConnell
ACCOUNT DIRECTOR: Chris Burgess
EXECUTIVE PRODUCER: Jason Curtis
CREATIVE AGENCY: JWT
PROJECT MANAGER: Kristin Robinson
SENIOR COPYWRITER: Andrew Curtis
SENIOR ART DIRECTOR: Ben Morejon
SENIOR PRODUCER: Chris Klein
DIGITAL DIRECTOR: Jennifer Usdan McBride
POST PRODUCTION / VFX
ASSISTANT PRODUCER: Thomas Mishra
CATEGORY: CLOTHING/FASHION , SPORTS
GENRE: STUNTS

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