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meta advertising updates 2026 cotw
News

Meta Advertising Updates 2026: Ads Super Burst, First Impression Ads and Reels

October 16, 2026
Meta is introducing new ways for brands to plan concentrated advertising campaigns, secure prominent placements and measure attention across short-form video. Announced at its Brand…
Google India AI Mode in Google Search campaign featuring Karan
Film and Video

AI Mode in Google Search: ‘Samjhe. Samjhaaye. Raah Dikhaye.’ Turns Questions Into Possibilities

October 8, 2026
Most people know what to type when they need an answer. But what do you type when you have a problem and are not even…
PhonePe 10 Years campaign featuring Shahu Supreme naming 70 crore users
Film and Video

PhonePe 10 Years Campaign: Ogilvy Turns 70 Crore Users into a 980-Day Roll Call

October 4, 2026
How do you thank 700 million people without sounding like an annual general meeting? For the PhonePe 10 years campaign, Ogilvy India found an odd,…
It's on Us by Dove
OOH Campaigns

Dove: It’s on Us | A campaign to drive change and empower women

March 24, 2021
In 2019 Dove partnered with Getty Images, Girlgaze, women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a…
Blockchain Advertising and Marketing
News

Blockchain Advertising and Marketing

February 6, 2021
Back in the day, advertisers didn’t have access to sophisticated channels and tons of user-data. Market research, even for the most successful ads, happened in…
#ShavingStereotypes by Gillette India - The Barbershop Girls of India
Film and Video

#ShavingStereotypes by Gillette India – The Barbershop Girls of India

July 23, 2019
#ShavingStereotypes by Gillette. The true story of the Barbershop Girls of India who are shaving stereotypes and inspiring the next generation of men. Two girls from…
Women In Need - 2six4 | gender-based violence
Tech Innovations

Women In Need- 2six4 mobile app is the new-age Lord Rama in Sri Lanka protecting women from the many Ravanas

October 11, 2018
Do you know the percentage of women who are sexually harassed during train and bus commutes in Sri Lanka? A staggering 90%! But the more…
Mallika Dua #TheOnlyTIP
Digital Campaigns

#TheOnlyTIP digital campaign featuring Mallika Dua by Motilal Oswal

September 12, 2017
Motilal Oswal digital campaign by WATConsult #TheOnlyTIP by Mallika Dua and Manav Kaul In India, people love to portray themselves as gurus. Naturally, as a result,…
Jockey- real man campaign
OOH Campaigns

In Jockey’s new ‘Real Man’ campaign, Rugby players strip down to their underwear

January 27, 2017
Not all men have the time or ability to spend hours working out and getting a ripped physique, and Jockey certainly plays on this for…
Nike Time is Precious Ad Campaign
Digital Campaigns

Nike, “Time is Precious” A new campaign to encourage athletes

January 3, 2017
Nike says the campaign is a build-up to the holiday season and the short films aim to encourage athletes of any level to give themselves…
Pepsi Mini Series
Digital Campaigns

Pepsi Mini Can Big Lesson – Series shows how a little thing has the power to have a huge impact

June 15, 2016
Pepsi has just launched a mini-series of 3 short films which introduces us to Mr. Can and his ever so loyal right hand man Cornell.…
The PUMA BeatBot cotw
Tech Innovations

Future of Faster – Introducing The PUMA BeatBot tech gadget launched by JWT

May 4, 2016
Welcome to the future of faster. Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push…
PhotoMombing cotw
Digital Campaigns

Cricket Wireless: Mothers, it’s always YOUR day! #PhotoMombing

May 3, 2016
Mothers, it's always YOUR day! You created the miracle of life! You've taken 1,000s of photos of your kids and they've taken zillions of themselves!…
Unique thank you 1 cotw
Film and Video

Pandora – “The Unique Thank you” campaign

April 20, 2016
How would you like to thank your mother? Pandora, a contemporary jewelry firm launches a new campaign to promote its brand new collection of hand-finished…
Tanishq Niloufer collection ad cotw
Film and Video

Tanishq – Niloufer Collection ad

April 19, 2016
Glittering rubies and glamorous diamonds crafted in contemporary designs, inspired by the Lotus flower or Niloufer, as the Persians call it. Celebrate beauty every single…
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