Movistar: Unforgettable Lights

Movistar Unforgettable Lights

Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. After months with its lights turned off due to the current context; the Movistar Arena turned on its dome lights again to show the breast self-examination movements practically and effectively. The action included tips and tools for its execution and information about the disease.

Credits
Advertising Agency: VMLY&R , Santiago, Chile

This campaign is about:
Experiential, Chile, Electronics, Technology, Health, Public Interest, Movistar, VMLY&R, Movistar Unforgettable Lights