Audible: Run for the chapter

Audible ‘Run for the chapter’ aims to bring two interests in exercising and exploring together. Most joggers would already have their listening device which is used throughout their exercise routine. With Audible, it would transform their normal jogging routine into a new presence of audio book listening experience. Through this experience, Audible will focus on motivating jogger to complete the route with a reward by unfolding a new chapter of the story. The jogger can now do both by accomplishing their fitness goal while going for an exciting adventure.

Credits:
Campaign: Audible Run for the chapter
Advertising Agency: Miami Ad School, Berlin, Germany
Art Director: Nursolehin Yunos

Tags:
Digital Campaign, Electronics, Technology, Audible, Miami Ad School, Fitness, Workout, Running