Dot Mini: A life-changing device for the visually impaired

Dot Mini is potentially a small revolution for the 285 million blind and visually impaired people worldwide, who have extremely limited access to written knowledge. In 2016 Dot Incorporation partnered with Serviceplan to conceive Dot, the first Braille Smartwatch for blind and visually impaired people. Dot Braille Smartwatch won a host of international awards, and the Dot Mini was conceived in 2018. The motive is to change the lives of millions of blind and visually impaired people through an unbelievably innovative technology. The Dot Braille Smartwatch is one vehicle to do so, the Dot Mini is another one. And there are more to come.

Credits
Agency Network: Serviceplan
Holding Company: Serviceplan
Production Company: Paulus Co. Ltd
Advertiser Brand: Dot Incorporation
Entrant Company: SERVICEPLAN GERMANY / SERVICEPLAN KOREA
Design Company: cloudandco
Global Chief Creative Officer: Alexander Schill
CEO: Eric Ju Yoon Kim
CDO: Jae-Seong Joo
CDO: Ki Sung
Senior PR Marketing Manager: Ahrum Choi
Global Partnership Manager: Jimin Ryu
Creative Director / CCO: YeongKyu Yoo
Designer: KiHwan Joo
Designer: YoungWoo Choi
Graphic Designer: Nara Ok
Creative Innovation Director: Franz Roeppischer
Creative Innovation Director: Lorenz Langgartner
Art Director: Saurabh Kakade
Art Director: Pedro Gropo
Editor: Dennis Fritz
Editor: Hendrik Sommerfeld
Artist VFX & Animation: Robert Csakvari
CEO: Julie Kang
Copywriter: Yoon Seo
Art Director: Jihyun Seo
Senior Account Manager: Yujin Ko
Account Executive: Yerim Kim
Executive Creative Director: Bill Yom
Chief Content Director: Jongpil Yoon
Client Service Director: Stone Kang
Producer: Kyungsin Kim
Director: Dahoon Chung
DOP: Yongsang Cho
Production Assistant: Kwak Yechan
Cinematographer: Sungjun Bang
Cinematographer: Gunyoung Oh
Line Producer: Jungtaek Oh
Corporate Communications & Brand Manager: Susan Kim
International Account Director: Diane Schulz

Tags:
Cannes Lions, D&AD Impact, Clio, Serviceplan Group, Visually Impaired, Dot Mini, Technology, Braille, Smartwatch, Innovation, Dot Braille Smartwatch