Ford EcoSport – No Squeak Broadcast

Every basketball fan knows that shoes squeaking on the court is just a part of the game. The sound is linked to the sport, especially on televised games. Ford decided that taking away that sound would bring some attention to the auto maker’s EcoSport AdvanceTrac and its Electronic Stability Control technology that helps to prevent skidding on the streets. Ford EcoSport – No Squeak Broadcast

Credits
Advertising Agency: GTB, Brazil
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg, Denis Peralta
Copywriters: Andre Savastano, Cauique Johnson
Art Directors: Leandro Bechara, Thiago Nascimento
RTV: Marina Fridman, Yasmin Mattos
Account: Andre Cruz
Media: Rafael Amorim, Thamyris Bueno, Giorgio Christiano
Filmmaker: Regis Fernandez
Production Company: Dirty Work Factory
Audio: Cabaret

Tags:
Integrated, Brazil, Automotive Campaign, Ford, GTB, Ford EcoSport, No Squeak Broadcast, Ford EcoSport No Squeak Broadcast, Technology, EcoSport, AdvanceTrac