M&C Saatchi launches world first artificial intelligence poster ad campaign

The world’s first poster that evolves and generates new, unique adverts based on how much attention it attracts.

M&C Saatchi in the UK are currently testing billboards which read viewer’s emotions and react to their facial expressions. Bit creepy!!
The billboards, which have already been displayed in London, have a hidden Microsoft Kinect camera which photographs passerby’s reactions and display different images, designs, fonts and colours depending on their mood.

See a behind-the-scenes video here.

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Credits
Agency: M&C Saatchi
Client: M&C Saatchi