Sony Music – Make it Metal, Headbanging activated website in collaboration with Crossfaith band

Sony Music – Make it Metal

“Traditional ways of promoting music albums just aren’t as effective anymore as it was in the past. In its place is a new era in which musicians blend art, advertising and technology in smart and exciting ways. That is why we created this unprecedented piece to help launch and propel the band’s new music.” said Ajab Samrai, chief creative officer of Ogilvy & Mather Japan.

“The band has been known for fusing metal with hardcore, dubstep and other electronic forms, but is ultimately a metal band,” added Ogilvy creative director Aaron Phua of this work. “It is important that the idea is authentic and natural for the band and their fans to engage in without being a “sellout”, headbanging certainly connects them with the music both physically and emotionally.”

Credits-
Advertising Agency: Ogilvy & Mather, Japan
Production Company: YaYa Inc
Chief Creative Officer: Ajab Samrai
Executive Creative Director: Aaron Phua
Creative Directors: Aaron Phua, Ajab Samrai
Art Directors: Aaron Phua, Yousuke Ozawa
Copywriters: Aaron Phua, Ajab Samrai
Producer: Natsuki Tosa
Traffic Manager: Chie Sato
Copywriter: Kensui Arao
Sound Designer: Kensui Arao
Developer: Miyauchi Shunjiro

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Ogilvy, Japan, Sony Music, Advertising, Technology, Latest technology News, Innovation, Creativity, Digital, Cannes Lions