CoppaFeel – Grab Life By The Boobs | Breast Cancer Awareness campaign

CoppaFeel! wants the public to confront breast cancer ‘breasts on’ in poignant ‘Grab Life By The Boobs’ campaign that tackles a diversity problem in Breast Cancer Awareness campaigns.

“If there’s one piece of advice I’d give to my younger self, it would be this. Ten years ago I was diagnosed with incurable breast cancer, aged 23. I had been unaware that breast cancer could affect people in their twenties and knew very little about the disease. I’m not sure I realised it at the time, but finding out I had cancer forced me to confront an unexpected choice. Let life happen to me? Or grab on and try to change it? I chose the latter.

Together with my twin sister Maren (and some friends) I set up a charity, CoppaFeel! In the ten years since, we’ve talked boobs and pecs with people across the nation and given young people the tools they need to be proactive about their health and their future.”

You’ll only get one life, so grab on to it, the highs, the lows and your wonderful body. Whether you’re a guy, gal or non-binary pal, knowing your body could save your life. So grab on, and check regularly. Head to coppafeel.org/grab-life to find out how.

Credits
Brand: CoppaFeel
Campaign: Grab Life By The Boobs
Chief Creative Officer – Ryan Newey at Fold7
Creative – Simon Helm at Fold7
Creative Director – Adrian Lim at Fold7
Agency Producer – Charlotte Whittall at Fold7
Business Director – Chloe Cooper at Fold7
Strategy – Marie Conley at Fold7
Director – Eloise King at Pretty Bird
Production Company Producer – Ted Thornton at Pretty Bird
DoP – Anna Patarakina
1st AD – Dave Calland
Editor – Ellie Johnson at tenthree
Sound Designer – James Lyme at No.8
Music Composer – Aaron Williams at Wake The Town
Music Supervisor – Dave Bass at Wake The Town
Colourist – Tom Mangham at The Mill
Flame Ops – The Mill
Post Producers – Mia Saunders and Kati Hall at The Mill

Tags:
Breast cancer, Awareness Campaigns, Breast Cancer Awareness Campaign, Film, Digital, transgender community, cisgender men, Fold7