Fastrack redefines certain social causes in the language of today’s youth, ‘Never Have A Never Have I Ever’
The brand has launched a set of new films that make them think again about the brand.
‘Never Have A Never Have I Ever’, the campaign is a reflection of the way the youth lead their lives in the face of constant pressure to do “something worthwhile” and “something different”. The idea behind this campaign is clearly to cut across the clutter in the market and gather eyeballs by reinforcing its positioning.
Hemal Panchamia- Marketing Head, Fastrack says, “As a brand we encourage our audience to look at the lighter side of things. In true Fastrack style, our latest three-film campaign is quirky, relatable, fun and unapologetic. The campaign redefines certain social causes in the language of today’s youth, encouraging them to chill out and lead interesting lives.”
Never Have I Ever Supported A Cause
If it’s going to help, why not?
Never Have I Ever Upheld The Law
There’s more than one way to do you bit for a good cause! Watch our latest video and never have a ‘never have I ever’!
Never Have I Ever Believed In Recycling
Need a good reason to support a cause?
Credits
Client: Fastrack
Creative agency: Lowe Lintas
Creative: Arun Iyer, Rajesh Ramaswamy, Rimona Ganapathy, Lohith Chengappa, Sooraj Pillai, Gopi Krishnan
Business: GV Krishnan, Sudhir Rajasekharan, Kunal Madhavdas, Pritika Gupta, Viditi Sharma
Director: Vishwesh Krishnamoorthy
Production house: Corcoise films
Media agency: Maxus
