Hyundai Launches Empowering Campaign ‘Goal of the Century’ for FIFA Women’s World Cup 2023™
Hyundai’s Empowering Campaign for FIFA Women’s World Cup 2023: Celebrating Inclusivity and Progress – ‘Goal of the Century’
#Hyundai #FIFAWWC #GoalOfTheCentury #HowFarWeveCome
Hyundai Motor Company has exciting news for football enthusiasts around the globe! In a significant stride towards inclusivity and sustainable innovation, Hyundai has announced the launch of its expanded ‘Goal of the Century’ (GOTC) global communication campaign. This campaign is set to coincide with the upcoming FIFA Women’s World Cup Australia & New Zealand 2023™, and it’s all about celebrating the remarkable journey of women’s football and promoting inclusivity on and off the field.
Hyundai’s Enhanced Partnership with FIFA:
Following the recent announcement of its renewed partnership with FIFA, Hyundai is taking its involvement to new heights. As an official mobility partner, the company now extends its scope to cover air mobility and robotics, two cutting-edge sectors that hold immense potential for the future.
The Essence of the Campaign:
Building on the success of GOTC activations during the FIFA World Cup Qatar 2022™, Hyundai’s fresh campaign focuses on its core values of Sustainability, Innovation, and Humanity. The objective? To blend the rich history of women’s football with Hyundai’s vision of supporting the Women’s World Cup. The campaign’s focal point is the message of ‘Women + Inclusivity,’ reflecting Hyundai’s commitment to creating a more inclusive world.
Sungwon Jee, Senior Vice President and Global CMO at Hyundai, emphasized, “Hyundai’s Goal of the Century campaign expands on its previous efforts to create a sustainable world by focusing on social inclusivity for women.” He added, “The campaign embraces womanhood by not only supporting the FIFA Women’s World Cup 2023™, but also by celebrating the legacy and history of women’s football.”
A Glance at the Campaign Video:
Hyundai Motor has released a captivating global campaign video titled “How Far We’ve Come.” This video serves as a tribute to the incredible journey of women’s football, spanning from its roots in 1850 to the present day. It underscores the strong partnership between Hyundai Motor and the Women’s World Cup, a collaboration that has flourished for 25 years and encompassed seven tournaments since 1999.
Celebrating Heritage at the FIFA Museum:
Hyundai’s commitment to women’s football takes center stage at the FIFA Fan Festival™ in Tumbalong Park, Sydney. The company sponsors a special exhibition titled ‘Calling the Shots: Faces of Women’s Football,’ honoring the players, staff, and supporters who have shaped the Women’s World Cup’s evolution. Notably, Hyundai also spotlights the exhibition’s sustainable construction, utilizing recycled materials.
Empowering Initiatives:
Hyundai’s dedication to promoting inclusivity shines through its partnership with Common Goal, an organization focused on women’s football-related activities. Through the ‘Global Goal 5 Accelerator’ program, Hyundai aims to cultivate role models for young female footballers and broaden opportunities for women in the sport.
A Youthful Celebration:
Festival 23, an eight-day youth event named ‘Football for Good,’ will take place in Sydney during the FIFA Women’s World Cup 2023™ quarter-final week. Hyundai Motor sponsors this festival, designed to celebrate the sport’s positive social impact. It brings together young girls for a blend of educational workshops and cultural activities, spreading the message of empowerment.
Interactive Engagement:
Teaming up with FIFA’s digital platform (FIFA+), Hyundai introduces engaging game programs like ‘Trivia,’ ‘Hyundai Goal of the Tournament,’ and ‘Hyundai Match Predictor.’ These programs will run throughout the tournament, serving as interactive tools to amplify the campaign’s message to football fans worldwide.
In Conclusion:
Hyundai’s commitment to women’s football and its overarching campaign message of inclusivity, sustainability, and innovation bring a fresh perspective to the upcoming FIFA Women’s World Cup Australia & New Zealand 2023™. With a rich history of support dating back to 1999, Hyundai aims to continue fostering equality and inclusiveness in the world of sports and beyond. As the tournament unfolds, football enthusiasts can expect to witness not only remarkable matches but also a powerful narrative of empowerment and progress.
