#ShutThePhoneUp – Manforce Condoms urges young couples to literally shut their phones up and not film their moments of intimacy. Moreover, it makes them understand the grave consequences of their seemingly harmless actions.
According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography. Moreover, leaking of these tapes have resulted in thousands of cases of blackmailing and suicide.
Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said that “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex. This campaign brings to light the sensitive yet important issue of more and more couples filming their moments of intimacy. We found the time is right to educate couples on the seriousness of the problem”.
Brand : Manforce
Product Group : Condoms
CEO: Rajeev Juneja
Brand Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune
Managing Partner: Subroto Pradhan
SR V.P. & ECD: Akashneel Dasgupta
AVP & Sr. C. D.: Tamanna Virmani
Story and Screenplay: Akashneel Dasgupta
Account Management: Kunal Sharma, Vishnu Narain Lal, Asmita Goswami
Production House: Absolute Productions
Director: Manoj Pillai
Producers: Puneet Bhatia, Prafull Sharma
This Ad is related to:
Mankind pharma, sex education, safe sex, #ShutThePhoneUp, Manforce, Condoms, digital marketing, manforce ads, smartphone, camera, Hidden camera, Digital campaigns, Manforce TVC, Sex Survey 2017, India Today Sex Survey, Manforce Condoms