Wacoal India: Truly Yours for #TrulyYou, a digital brand campaign by WATConsult
WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan. The brand entered the Indian market with its first store towards the end of the year 2015. As their digital partner, the agency will be conceptualising, strategising and executing digital activities of their products across the Indian geography.
To mark the launch of Wacoal’s Autumn Winter 2019 Collection the agency has also unveiled an empowering digital campaign: Truly Yours for #TrulyYou. The key communication of the campaign revolves around how women should embrace their true selves. Beauty is all about being comfortable in one’s skin and differs from woman to woman. Wacoal’s range of products allows each woman; tough, strong, graceful, classy, empathetic, gentle and much more to express her beauty in the best possible way.
Nobuhiro Katsumata, CEO, Wacoal India, said – “We are glad to partner with WATConsult to manage our digital mandate. The team has shown immense potential and all have welcomed our first campaign launch with them. We look forward to this association.”
Commenting on the win, Heeru Dingra, CEO, WATConsult added, “We are proud to associate with a legacy old brand that has a firm presence across the globe. We are looking forward to strengthening the brand’s presence and expand its legacy in the Indian market too. Keeping their aim to help women express and embrace their true selves, we launched Truly Yours for #TrulyYou. The campaign beautifully highlights the products and thoughts of the brand, enabling women to stand out with comfort.”
The campaign commences with a ‘behind the scenes’ digital video creating a lot of buzz/curiosity amongst the audience. It also takes ahead the brand’s philosophy of helping women express their beauty.
To further amplify the concept of Wacoal’s #TrulyYou and build a strong connect with the correct target audience, content formats like Magazine, Instagram Stories and Scrapbook Grids have been explored during the campaign.
About Wacoal India
Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal launched its brand in Asian countries starting in 1970s, in America in 1985, in Europe in 1990, and opened its first store in India in December 2015. Every woman around the world shares the same thought: “I want to be beautiful”. Beauty has a personality as defined by each country or region, and it will differ from woman to woman. We listen to the voices of women around the world and address each woman’s needs with sincerity to make women’s smile so much brighter. By combining high quality materials, outstanding creative and talents working in every region and the technical innovations that have been cultivated in and inspired by Japan, we deliver on the promise of making women feel more beautiful. Our goal is that women everywhere feel more beautiful. In addition to our focus on delivering beautiful, high-quality lingerie we are also committed to helping women find bras that fit just right. We believe so strongly in the importance of good fit that we have trained a group of consultants to take accurate measurements and assist customers in choosing the style that will work best for their body types and lifestyles.
Tags:
Dentsu Aegis Network, Digital Agency, WATConsult, Wacoal, digital campaign, Lingerie, Wacoal India, Digital Film, Brand Film, TVC
