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Mumbai Mega Power Outage – How Brands made a Blackout Go Viral

Mumbai Mega Power Outage – How Brands made a Blackout Go Viral

Mumbai Power Cut

On 12th October, Mumbaikars experienced a one-of-its-kind power failure (Mumbai Power Cut). In fact, the electricity crisis even spread to Thane and Pune. Though the longevity of the cut varied in different areas, everyday life across the board came to a standstill. Many people made light of the event. But, various others saw it as a major inconvenience. However, everyone in Mumbai and nearby areas felt the magnitude of the matter.

Meanwhile, various brands also expressed their take on the blackout in various ways. In no time, social media posts surrounding Mumbai’s power outage flooded the internet. Well, the credit for that goes to the creative firepower of brand teams in other cities. Here are some of the campaigns that tickled our fancy:-

McDonald’s

Burger King

BookMyShow

Ixigo

Faasos

Youtube

Durex

Manforce

Society Tea

Under 25 dictionary

Tinder

Netflix


Urban Company

Ingeniouscope

This campaign is about:
Mumbai Power Cut, Social media creative, Funny Ads, Food, Electricity, Mumbai, Digital Campaign