News
The latest marketing news and advertising agency news in 2017 throws lights on digital marketing trends and mega trends of the digital marketing space. There have been more of artificial intelligence and machine learning in latest technology. Machine learning involves usage of big data, social media marketing, organic searches, etc. The biggest marketing technique which is likely to be used in 2017 is content marketing, big data, marketing automation, mobile marketing and social media marketing. It may not be the most used trend by the count of volumes. However, they can prove to be most effective in reaching the target audience. Another aspect explored effectively was marketoonist. Marketoonists are cartoonists who make cartoon ads to market the products and services using digital media. With the success of augmented reality game of Pokémon Go, it has opened up the thought for many companies who are looking forward to trying augmented reality based digital marketing.
Happy McGarryBowen, the creative and design agency from the house of Dentsu Aegis Network, has…
Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed…
TAFE today announced the appointment of Sandeep Sinha as CEO. Sandeep Sinha joins TAFE with…
In a bid to strengthen its core team, Digisol Systems Ltd., a leading provider of…
WATConsult has won the digital media duties for Tata Group’s Infinity Retail owned – Croma, an Indian retail chain for…
The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support…
Crossing another milestone on an exciting journey through the digital world, White Rivers Media celebrated…
VFS Global, the world’s largest outsourcing and technology servicing specialists for governments and diplomatic missions…
The holidays are hard to beat. They can be fun and frivolous, adventurous and exciting,…
So you have finally launched your start-up. Its dream come true, and you are undoubtedly…
As the debate around climate change intensifies, many businesses are facing increasing pressure to adopt…
“The Budget is certainly more inclusive and is focused towards providing a better lifestyle to…
DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped…
Subliminal messages in Ads As David Ogilvy, the “Father of Advertising,” once said, “A good…
Dunzo, India’s most loved hyperlocal delivery app is also the platform to sell on this…