TV
Creative TV ads use the power of live programs to reach the minds of viewers and inspire them to make purchasing behaviour. TV advertisements can be quite effective in launching a new product or new product variant. It can also be used to influence people to join a purpose like done for joining military operations in Afghanistan where filming was done in a live war zone which inspired many people to join the army. A TV ad, which is well executed, can make us go through all kind of emotions like happiness, sadness, smiles, fear, etc. in a very short span of time. This can be done through latest TVC. TV ads, if times and executed properly, can reach millions within a span of minutes (or less) through inspiring ads, inspiring short films or an inspiring film. It need not necessarily be a traditional ad. Rather such ads can be explored in such a way that it breaks the status quo of traditional and contemporary advertisements.
Budweiser, one of the best-selling beer brands in the U.S., wanted to “win” the Super Bowl by creating the most popular ad. To get started, it turned to Google’s BrandLab for coaching on consumer insights and advertising trends around the big game.
A little thank you creates a big buzz for Domestic Appliances. Philips Domestic Appliances wanted to boost their relationship with fans in social.
This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.