Lotus Make Up launches its first digital campaign: #SparkleEveryday with #LotusMakeUp
Lotus Make Up has launched its first brand video to promote its unique make-up range, and establish itself as a strong competitor in the cosmetics industry. #SparkleEveryday
The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.
Conceptualised and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.
The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.
Credits:
Advertised Brand: Lotus Herbals Pvt Ltd.
Advert title: #SparkleEveryday with #LotusMakeUp
Advertising Agency: WAT Consult Media Pvt Ltd, Delhi, India
Agency –
Concept and Scripting: Surbhi Arora, Megha Marwah and Mridu Sharma
Director: Heren Nasta
Producer: Manu Bhadane
Executive Producer: Aayush Dua
DOP: Sudip Sengupta
Art Director: Kristel Dias
Wardrobe Stylist: Ayushi Bhardwaj
Hair & Makeup: Tarsha Khorana
1st AD:Vishal Mundra
2nd AD-Abhishek Mishra
Production Asst : Ayub khan
Casting Director: Navrattan Mehta
Camera Assitant : Romit Pillai
Story Board: Abhijt Soman
Focus Puller: Sharad Wagh
Gaffer: Munna (A1Lights)
Head Spot :Asif khan
Actors : Hira Ashar, Mansi Shah, Apeksha Portal
Offline Editor: Akshay Mehta
Colorist: Michele Ricosa( Prime Focus)
Online Editor : Shailendra( Prime Focus)
VO Artists : Archita Trisal & Megha Marwah
Music and Sound : Sachin ‘Rabbitsackc’ Chandla
Sound Engineer: Percy Lima
Sound Studio: Mothership Productions
CS Team:
VP – Operations – Faisal Haq
Group Account Manager – Chanda Sarma
Lead Account Manager – Zoya Ruth Shakeel
Account Lead – Nitika Saini
Sr. Digital Media Executive – Aditi Chauhan
This Article is related to:
Digital campaign, Lotus Herbals, Make up tips, stereotypes, Lotus Make-Up, Make up kits, WATConsult, Digital film, brand marketing, Lotus Ads, women stereotypes, Gender Identity, indian woman stereotype
