Fresh Worded campaign for Benetton by Miami Ad School Mexico

Fresh Worded – Benetton, To create a YouTube channel and logo inspired by the fashion brand Benetton without showing the brand on its content.

Since its very beginning, Benetton has always supported progress and self-expression. The Italian brand was born to bring color to people’s life. Colors not only bring joy to our reality, but they also shape our reality, just like words. Fresh Worded is a YouTube channel meant to help us look at the world with words wide open. It updates our vocabulary by analyzing outdated expressions and proposing new words that not only describe the world we live in but also build the society we aim for.

Credits
Campaign:
Brand: Benetton
School: Miami Ad School, Mexico City, Mexico
Art Director: Xavi Ocaña
Copywriter: Xavi Ocaña

Tags:
Fresh Worded, Benetton Ads, Digital Campaign, Advertising School, Miami Ad School, YouTube, United Colors of Benetton, Fashion