Revolutionizing Corporate Office Imagery: Morning’s Alternative Stock Images
Morning’s ‘Alternative Stock Images’ Challenge Office Stereotypes!
In a world where visual representation matters more than ever, the portrayal of corporate offices on stock image websites has long been overdue for a change. Morning, in collaboration with the ad agency BETC Paris, has undertaken a groundbreaking initiative to challenge the status quo. Introducing the “Alternative Stock Images” campaign, Morning has set out to revolutionize the way we perceive corporate office spaces.
The Problem:
Stock images of corporate offices have often depicted a dreary and uninspiring environment, filled with clichés and stereotypes. These images typically feature old white males in the foreground, with women relegated to the background, and uninspiring office designs featuring dull carpets and soulless open spaces. This visual representation not only misrepresents the diversity of modern workplaces but also perpetuates outdated norms.
The Solution:
In an effort to address this issue, Morning and BETC Paris embarked on a mission to reimagine corporate office imagery. They began by identifying the most frequently searched office life images on popular stock image websites. The findings were unsurprising: an overabundance of stereotypical representations.
Morning’s Approach:
Morning’s response to this issue was both bold and innovative. They chose to reshoot these stock images, but with a significant twist. Instead of using conventional models and mundane office locations, they opted to capture the essence of modern workplaces by using their own employees as models. The result? A fresh and authentic perspective on office life that challenges stereotypes and showcases a more inclusive, informal, and enjoyable work environment.
Key Features of the “Alternative Stock Images” Campaign:
Inclusivity: Morning’s approach ensures that the representation of office life is more diverse, breaking away from the old white male-dominated visuals that have prevailed for too long.
Authenticity: By using real employees as models, Morning’s images depict genuine emotions, interactions, and workspaces, conveying a truer reflection of modern corporate life.
Diversity in Office Design: The campaign also aims to revamp the perception of office design, moving away from the clichéd and uninspiring settings often seen in stock images.
Fun and Approachability: The images exude a sense of fun and approachability, creating a more welcoming and relatable image of corporate workplaces.
Conclusion:
Morning’s “Alternative Stock Images” campaign, in collaboration with BETC Paris, is a game-changer in the world of stock imagery. By challenging stereotypes and offering a more inclusive and authentic representation of corporate offices, they are paving the way for a much-needed shift in how we view and portray workplaces. These images are not just a breath of fresh air; they are a step toward a more inclusive and representative future for corporate visuals.
Credits
Campaign: Alternative Stock Images
Brand: morning
Brand Managers: Agathe Fouache, Helene Fernandez, Timothee Orlhac
Ad Agency: BETC Paris
Agency Managers: Mathieu Laugier, Nathanaelle Enjalbert, Kenza Mehloub
President & Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Aumard
Copywriter: Sebastien Duhaud
Art Director: Charles Dessaux
Assistant Art Director: Patrick Tkaczyk
Strategic Planner: Claire Bayet
Creative Resource Manager: Nathalie Sanseigne
Art Buyer: Thelma Fremont
Production Company: ALLSO
Photographer: Frankie&Nikkie
This campaign is about:
Office stock images, Corporate visuals, Diversity in office, Inclusive workplace, Authentic office photos, BETC Paris collaboration, Morning’s campaign, Modern office spaces, Reimaging work environments, Breaking stereotypes, Employee models, Innovative photography, Workplace diversity, Authentic office life, Revamping stock images
