Mumbai Mega Power Outage – How Brands made a Blackout Go Viral

On 12th October, Mumbaikars experienced a one-of-its-kind power failure (Mumbai Power Cut). In fact, the electricity crisis even spread to Thane and Pune. Though the longevity of the cut varied in different areas, everyday life across the board came to a standstill. Many people made light of the event. But, various others saw it as a major inconvenience. However, everyone in Mumbai and nearby areas felt the magnitude of the matter.

Meanwhile, various brands also expressed their take on the blackout in various ways. In no time, social media posts surrounding Mumbai’s power outage flooded the internet. Well, the credit for that goes to the creative firepower of brand teams in other cities. Here are some of the campaigns that tickled our fancy:-

McDonald’s

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Re-sharing this because: 1. Perfectly explains the one power circuit that never disappoints. 2. Designers don't have electricity at their place. #Powercut

A post shared by McDonald's India (@mcdonalds_india) on Oct 12, 2020 at 12:36am PDT

Burger King

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Our designers are taking #NoWifiNoWork to the next level ? #Powercut

A post shared by Burger King India (@burgerkingindia) on Oct 11, 2020 at 11:20pm PDT

BookMyShow

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Stop scrolling and save that battery! ? #MumbaiPowercut #Monday #WFH #BookMyShow

A post shared by BookMyShow (@bookmyshowin) on Oct 11, 2020 at 11:36pm PDT

Ixigo

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? #mumbaipowercut . . #mumbai #momentmarketing #electricity #powercut #travel #city #citylife

A post shared by ixigo (@ixigo) on Oct 12, 2020 at 12:39am PDT

Faasos

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Delivering in the dark.⠀ .⠀ .⠀ .⠀ #Mumbai #MumbaiPowercut #powercut #topical #trending #fooddelivery #onlinedelivery #orderonline #ordernow #yummy #yumalert

A post shared by F A A S O S (@faasos) on Oct 12, 2020 at 5:29am PDT

Youtube

Who turned on the dark mode in Mumbai⚡️

— YouTube India (@YouTubeIndia) October 12, 2020

Durex

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Trust us! It's a sign. #Mumbai #PowerCut. Click the link in bio to buy our products.

A post shared by Durex India (@durex.india) on Oct 12, 2020 at 1:51am PDT

Manforce

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AndherAAAHHHH hone se pehle mood ko kardo light up! ?️ ? #MumbaiPowerCut

A post shared by Manforce Condoms (@manforceindia) on Oct 12, 2020 at 3:06am PDT

Society Tea

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Power cuts call for cutting chai! ? #masalachai #powercut #mumbaipowercut #SocietyTea #cuttingchai

A post shared by Society Tea (@societytea) on Oct 12, 2020 at 2:04am PDT

Under 25 dictionary

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Tag someone in Mumbai who face the power cut ? #IAmUnder25 #Under25Dictionary #Dictionary #Mumbai #PowerCut #Oops

A post shared by Under 25 Dictionary (@under25dictionary) on Oct 12, 2020 at 5:38am PDT

Tinder

The only reason my crush hasn't texted back is the power cut right?

— Tinder India (@Tinder_India) October 12, 2020

Netflix

Did Isaac delete Mumbai's electricity?

— Netflix India (@NetflixIndia) October 12, 2020

Urban Company

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#mumbai, light aai kya? ? #AskingForAFriend #powercut

A post shared by Urban Company (UC) (@urbancompany) on Oct 12, 2020 at 5:42am PDT

Ingeniouscope

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Mumbai-Manavas Planning For The Night #Powercut #PowerOutage #Power #Electricity #GridFailure #ElectricityGridFailure #Mumbai #TataPower #BEST #MomentMarketing #TopicalSpot #Trending #MumbaiPowercut #Ingeniouscope

A post shared by Ingeniouscope (@ingeniouscope) on Oct 12, 2020 at 4:22am PDT

This campaign is about:
Mumbai Power Cut, Social media creative, Funny Ads, Food, Electricity, Mumbai, Digital Campaign