Puma – #PropahLady, shattering stereotypes ‘Propah’ly

We’re living in the post empowered world and there’s no one way to be a lady. Join the tribe that does what they want and changes the world around them.
No matter who you are, you’re a part of this brigade. So let’s say it together, loud and proud – I’m a #PropahLady. Puma has unveiled its new campaign celebrating womanhood, Propah Lady

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Sit a certain way, eat a certain way ????????‍♀️???? A lesson at being a lady everyday. ????????????‍♀️ But hey that's not who I am,???????? Being a 'certain' way is not my jam⚠️????‍♀️ ???????? ????‍♀???? ❌????‼️ Get ready for #PropahLady on 16th October???? @pumaindia

A post shared by Sara Ali Khan (@saraalikhan95) on Oct 13, 2019 at 10:27pm PDT

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I was told a lady must not step into the ring. Well, we did! Ladies, @pumaindia and I are coming up with something you’re going to love on 16 October. Stay tuned. #PropahLady

A post shared by Mary Kom (@mcmary.kom) on Oct 14, 2019 at 12:38am PDT

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Sit like a lady ,behave like a lady . Watch how I did all of these things 😉 see me as the #propahlady i am ! When ? 16th October. @pumaindia let's do this !

A post shared by Anjali Lama (@anjalilama_official) on Oct 13, 2019 at 9:33pm PDT

Credits
Brand: Puma
Campaign: Propah Lady
Director: Reema Sengupta
Producer: Kunal Punjabi
Agency: Digitas
Cinematographer: Vikash Nowlakha
Editor: Akshay Mehta
Music & Sound: Tejas Nair
Vocals: Nicole Madi
Design & Animation: Improper.tv – Mehr Chatterjee & Aditya Dutta

Tags:
Digital Campaign, Propah Lady, Puma Campaigns, MC Mary Kom, Dutee Chand, Sara Ali Khan, Transgender, Anjali Lama, Instagram, Stereotypes