Yoox & Google presents ‘The Most Exclusive Collection’ | Shoppable Videos On Youtube

Fashion brand Yoox has created a video campaign ‘The Most Exclusive Collection’ in which buyers can ‘save’ the ‘endangered’ fashion items by buying them only within the 15 seconds ad format, before they are gone forever, from both the ad and the Yoox website.

YOOX is an online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre, beautiful, animated 3D contraptions. There’s no re-watching and no searching on YOOX.com — once it’s gone, it’s gone.

They developed a series of animated templates delivering hundreds of products across four markets, the USA, Japan, Korea and Italy. Everything has been designed with YouTube’s best practices in mind. They used bold, bright colour-blocking and layout sequences to purposefully grab attention in the first few precious pre-roll seconds.

Awards
Silver Award, Bronze Award
2 x Shortlist (Cannes Lions 2018)

Credits
Creative Agency: Stink Studios
Advertiser: Yoox & Google
Campaign: The Most Exclusive Collection