Unveiling the Story of Chhoti Soch

In “Chhoti Soch,” viewers are drawn into the life of a young massage therapist who faces ridicule and derogatory remarks from her neighbors, causing distress for her and her family. Despite the hurtful encounters, the protagonist bravely confronts the stigma surrounding her profession, ultimately leading to a heartwarming revelation where her family acknowledges and respects her work.

A Testament to Empowerment and Resilience

This film, akin to its predecessor “Chhota Kaam,” subtly delivers a powerful message that every occupation deserves dignity and honor. As the narrative unfolds, it highlights the resilience and strength of women, particularly in the face of societal prejudices. By portraying a female protagonist who asserts her dignity in her chosen profession, “Chhoti Soch” celebrates the empowerment of women and advocates for gender equality and inclusion.

Reflecting on Urban Company’s Past Challenges

While the release of “Chhoti Soch” has garnered praise for its impactful storytelling, it also prompts reflection on Urban Company’s past challenges. In June 2023, the company faced protests from beauticians who alleged unfair treatment, citing issues such as ID terminations and rating declines.

A Call for Consistency and Fairness

As viewers draw parallels between the film and the company’s past controversies, there’s a growing call for consistency and fairness in Urban Company’s treatment of its service professionals. While the film beautifully champions the dignity of labor, it also serves as a reminder of the importance of upholding these values within the organization itself.

Conclusion

“Chhoti Soch” stands as a testament to Urban Company’s commitment to challenging societal prejudices and championing the dignity of labor. As we celebrate International Women’s Day and reflect on the achievements of women worldwide, let us not only applaud the stories on screen but also strive for fairness and equality in every aspect of our lives, including the workplace.

This campaign is about:
Urban Company, Chhoti Soch, short film, Societal Prejudices, Dignity of Labor, Gender Equality, International Women’s Day, Empowerment, Societal Norms, Advocacy, Service Professionals, Women’s Day Ads, Women’s Day Campaign.

In a world where silence often reigns, especially for marginalized communities, breaking the shackles of silence becomes imperative. The “Voice of Silence” campaign, spearheaded by Agência We, a leading independent agency in Brazil, is an exemplary initiative that leverages Brazilian Sign Language (LIBRAS) to empower deaf and hearing-impaired women to report incidents of domestic violence.

Breaking the Sound Barrier
Every hour in Brazil, a person with a disability reports a case of domestic violence. Shockingly, this number is only a fraction of the true occurrences, as accessibility issues further impede reporting, leaving countless victims vulnerable, especially hearing-impaired and deaf women. Recognizing this dire situation, Agência We saw an opportunity to amplify the voices that society often silences.

A Platform for the Unheard
Television in Brazil holds unparalleled reach, with nearly 100% penetration across the population. Understanding its pervasive influence, Agência We, along with the Fala Mulher Association, partnered with SBT Broadcast to launch the “Voice of Silence” project. This groundbreaking initiative ingeniously utilized the age rating warning segment—a mandatory feature on Brazilian television—to provide a discreet channel for hearing-impaired and deaf women to report domestic violence incidents in LIBRAS.

Empowering Through Technology
The “Voice of Silence” project doesn’t stop at providing a platform; it ensures clear and efficient communication for victims through a fully adapted online platform. By bridging the communication gap, the campaign not only facilitates reporting but also empowers survivors to break free from the cycle of violence.

Beyond Borders
The impact of the “Voice of Silence” campaign extends far beyond individual cases. By integrating seamlessly into SBT Broadcast’s programming, the initiative sets a precedent for other media outlets to follow suit. By making campaign materials readily available, the project paves the way for a nationwide shift in how domestic violence is addressed and reported.

Championing Change
At its core, the “Voice of Silence” campaign challenges societal perceptions of disability and amplifies the voices of those too often overlooked. Carla Jara, Marketing Manager at Fala Mulher Association, succinctly captures the essence of the campaign: “Hearing-impaired and deaf women are not incapable; it is the world that is not prepared to understand them.” Through collaboration and innovation, the project seeks to dismantle barriers and foster a more inclusive society.

A New Voice in the Fight Against Violence
In the battle against domestic violence, every voice matters. The “Voice of Silence” campaign stands as a beacon of hope, a testament to the power of collaboration and compassion. As Priscila Stoliar, SBT Head of Marketing, aptly puts it, “We are happy to help break the silence and pave the way for a world where every voice is heard.”

The “Voice of Silence” campaign is not just a call to action; it’s a rallying cry for change—a reminder that in the face of adversity, unity and empathy can spark transformation. Together, let us amplify the voices of the silent and build a future where no one suffers in silence.

Credits
Campaign: Voice of Silence
Client: Associação Fala Mulher and SBT do Bem
Agency: Agência We

This campaign is about:
Voice of Silence, Domestic Violence Reporting, Brazil, Deaf, Hearing-Impaired, LIBRAS, Brazilian Sign Language, We Agency, Fala Mulher Association, SBT Broadcast, Empowerment, Inclusive society, Advocacy, Social Impact campaign, Public Awareness Campaigns

Credits
Advertiser: Harshit Agrawal, Clix Capital
Campaign: Har Jazbe Ke Liye
Agency & Producer: HOUSE OF OMNIFIC | Hemant Dahiya & Saryu Mehla
Director: Rishav Agrawal
Production: India Film Factory
Creative Directors: Sanover Srivastav & Divya Nailwal

This video is about:
Clix Capital, Har Jazbe Ke Liye, MSMEs, Doctors, Bharat, Empowerment, Aspirations, Marketing Campaign, Resilience, Ambition, Opportunity, Innovation, Success, Dreams, Transformation, Empowerment, School Financing, School Loan, Brand Film

In a world where women too often face the disheartening reality of street harassment, the battle against sexist remarks and assaults is gaining momentum. A staggering 86% of women report being victims of street harassment, shedding light on the urgent need for change (IFOP, 2018). Amidst this struggle, HandsAway, an association dedicated to fighting gender and sexual violence in public spaces, is taking a stand with a campaign that aims to celebrate women’s freedom.

Breaking the Silence:
In recent years, the taboo surrounding street harassment has been shattered, allowing victims to speak out against their aggressors. However, the unfortunate truth remains that too many women are unfairly held accountable for the harassment they endure. The contentious debate about clothing choices often arises, perpetuating the unjustifiable notion that a woman’s attire invites aggression. In the face of this societal plague, HandsAway refuses to be silent.

HandsAway’s Battle Cry:
Known for its powerful initiatives, HandsAway and its creative partner, TBWA\Paris, have consistently tackled the roots of gender violence. From exposing the primal instincts of some men in “Bande de bites” to emphasizing the weight of words in “Le Poids des mots,” HandsAway is unafraid to confront uncomfortable truths. In their latest campaign, the focus shifts to challenge anti-libertarian ideas that perpetuate the blame game.

Praising Women’s Freedom:
This time, HandsAway’s mission is clear—to celebrate women’s freedom. The ‘This is not consent’ campaign defies the notion that a woman’s choice of attire can ever serve as an invitation for harassment or justify sexist remarks. Whether it’s a tight-fitting outfit, a mini-skirt, a plunging neckline, or a hint of nudity, every woman has the right to express herself without fear of retribution. The campaign seeks to remind society that no outfit should ever legitimize verbal abuse or physical assault.

Voices of Empowerment:
Embedded within the campaign are poignant testimonies from victims who dared to share their experiences on HandsAway’s application. The chilling accounts serve as a stark reminder that street harassment is an epidemic that must be confronted. From derogatory comments shouted from passing cars to unsolicited advances, these narratives underline the urgency of challenging the deep-seated attitudes that perpetuate such behavior.

Conclusion:
HandsAway’s campaign is a rallying cry for change—a call to dismantle the misconceptions that surround street harassment. By praising women’s freedom and challenging anti-libertarian ideas, the association is boldly stepping into the arena of societal transformation. In a world where every woman deserves to walk the streets without fear, HandsAway’s campaign is not just a battle against harassment; it’s a testament to the resilience and strength of women demanding the right to express themselves without compromise. The fight continues, and with campaigns like these, a brighter, more equal future becomes a real possibility.

Credits
Campaign: This is not consent
Advertising Agency: TBWA\Paris, France
Account Managers: Alma Guirao, Lucile Dupuy
Agency Managers: Jonathan Serog, Julia Montagu
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Morgane Alexandre, Sébastien Skrzypczak
Art Buyer: Carine Galluffo
Photographer: Shelby Duncan
Production: 1718 Paris

This campaign is about:
Street Harassment, Women’s Freedom, HandsAway Campaign, Gender Violence, Anti-Libertarian Ideas, Sexist Remarks, Clothing Choices, Empowerment, Testimonies, Societal Transformation, Breaking the Silence, Equality, Empowerment Movement, Change, Societal Norms, End Harassment, Unapologetic, Women’s Rights, Advocacy, Awareness, Speak Up, Respect, Campaign Against Harassment, Societal Change, Print Ad, Print Campaign.

When we see someone drop something or fall over the street, we instinctively step in to help. Why don’t we have the same reaction when we see someone being harassed?

Most of us want to do something to help but don’t know what to do or how to go about it. There is the fear of danger – the person may be aggressive or a threat to personal safety. We might even think that it is none of our business.

In 2019, the Ipsos survey conducted in eight countries, 78% of the 15,500 women interviewed claim to have been harassed at least once. Only 25% said that someone intervened.

L’Oréal Paris has decided to take action. Why? Because L’Oréal Paris stands for empowerment in every walk of a woman’s life. By removing obstacles preventing women from fulfilling their ambitions, we are committed to elevating their sense of self-worth. Harassment not only affects women physically but mentally too. No form of aggression should be taken lightly.

To ensure the campaign’s success, L’Oréal Paris has partnered with Hollaback! an NGO dealing exclusively with street harassment.

Learn how to respond to street harassment.
Take the training: https://www.standup-international.com/in/en/

From a spare bedroom to a thriving studio in Dubai Design District, Pallavi Dean has been successfully running an interior design studio – ROAR. From a dining table to offices in 5 countries, Sarah Jones founder of Sprii.com has grown her business from 5 to 3000+ brands.

Credits
Campaign: She Means Business
Client: RAKBANK, UAE
Producer: Dan Aranha
Director: Hassan Kiyany
DOP/Cinematographer: Leo James, Bipin Mathew,
Production House: Kiyany Media
Assistant Producer: Jackson V.George
Editor: Hassan Kiyany

Tags:
United Arab Emirates, Startups, Banking, Public Interest, SME, Dubai Police, Kiyany, Pallavi Dean, Roar, Women, Small Medium Business, Fashion, e-commerce Campaign, Empowerment, Dubai, AbuDhabi, Film, She Means Business, RAKBANK, Sarah Jones

The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a sceptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’. As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.

Director Tal Zagreba comments: “The core idea was to take Samsung’s brand slogan Do What You Can’t and to manifest it into an epic film, featuring real characters who struggle against physical and psychological barriers to achieve greatness. Amongst the participants, you can find Beza Nababa, a blind marathoner who finished fifth at the Beijing Olympics; the ‘Beresheet Project’, the first private initiative spacecraft to land on the moon; Romy Barnea, a child dancer prodigy; and Katya Krasner, a professional downhill rider. These inspiring people overcome their hurdles with courage and passion; in other words, by doing what they can’t, they are becoming invincible.”

About Great Guns
Great Guns is an award-winning content and music video production hub, with a reputation for creativity and excellence. The carefully-selected roster includes international feature and TV directors, commercial directors, short film and music video directors and brilliant emerging talent. One of their key skillsets is to match talent to project, in any budget range.

Working across its global network, Great Guns produces high quality creative work for commercials, feature films, music videos, tv, digital, events, installations, photography, documentaries and branded content.

Great Guns continues to perform consistently well in international awards – garnering multiple awards including D&AD, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cannes Lions, Cristal Kinsale, and The LIA Awards. It has also been awarded Epica Production Company of the Year and LIA Europe Production Company of the Year.

Watch Previous Campaign

Credits
Client: Samsung
Campaign: #DoWhatYouCant
CMO: Ronen Salem
ATL Manager: Gil Bar-Zvi
Digital Manager: Yarden Sidi
PR Manager: Mia Segal

Agency: Leo Burnett
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Art Director: Meital Miller
Creative: Elad Gaizler, Oren Ben Naim, Harel Livne
Agency Producer: Simi Siman Tov
Account Supervisor: Orian Liber
Accountant: Reut Fried

Production Company: Omri Paz Productions
Director: Tal Zagreba
Producers: Omri Paz, Ravit Aviv, Ophir Sorriso Tal
Storyboard: Robert Moreno Meikins
AD: Amir Melamed
DOP: Lael Utnik
Art Director: Racheli Levin
Styling: Deborah O Hana
Makeup: Dorit Cohen
Gaffer: Irmi Kwiat
Grip: Golan Kwiat
Editor: Shahar Beeri
Cast: Beza Nababa, Eran Avivi, Romy Barnea, Katya Krasner
Casting: Ana Fainstein

Co-Production: Great Guns
Co-Producers: Sheridan Thomas/ Laura Gregory

Locations: Idan Bardach

Post Production: Dima Lydkhov

Original Composition: Monster Music (Roy Shen Zoor & Paula Valstein)
Recorded by the Česká filharmonie
Sound Design: Sidney Toledano

Sometimes the only way to beat your critics is to run. To run as fast as your feet will take you. Tata Salt Lite with 15% less sodium is proud to be associated with Colors Pinkathon and encourages every woman to not just stand on her own feet, but to run with them. So go healthy. #GoActive

Tata Salt Lite – ‘Don’t Listen’ in association with Colors Pinkathon

Anirban Roy, Senior Vice President – Planning, Ogilvy Mumbai: Running is a metaphor for life: no matter how you run, where you run, when you run and from what you run, we believe our work will inspire women to adopt an active lifestyle. In an age when most brands struggle to get past her attention wall, it is an honest effort by a brand that has been championing societal health and well-being for decades.

Namrata Keswani, Head of Digital Domain, Ogilvy Mumbai: Even today, the woman of the house gives her own self the least priority…Without realising that if she doesn’t focus on herself, she will not be able to give her best to her home and family. This work is a noble effort to make her go active and remain healthy.

Sagar Boke, Head–Marketing, Consumer Products Business, Tata Chemicals: A healthy family, a healthy nation and a healthy world begins with women. The first step in empowerment is taking control of one’s own health and nurturing oneself. By virtue of associating with Pinkathon, Tata Salt Lite seeks to motivate women to run for their health, regardless of what society dictates. Tata Salt Lite, a low sodium salt, is ideal for people who seek an active lifestyle. With the Pinkathon association, we not only hope to strengthen the brands Health credentials but also create a strong emotional connect with its consumers.

This Article is related to:
Colors, Bajaj Electricals, Tata Salt Lite, Colors Pinkathon, Milind Soman, Empowering Women, fitness, health, V Wash Plus, Reebok, Apollo Foundation, Red FM, Bisleri, Marathon, Running, empowerment, inspiring film, Inspirational campaigns, #GoActive, Pinkathon 2017

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2016 best Diwali advertising campaigns

This video is related to:
Nonprofits & Activism, HelpAge India, Loneliness, non-governmental, NGO, elderly, Diwali Campaigns 2017, happy Diwali, short film, digital campaign, Social Justice, Empowerment, Awareness, Dadu ki Kahaani, Best ads on Diwali, Diwali Ads