Baden-Württemberg, Germany—September 30, 2024:

Known as THE LÄND, the state of Baden-Württemberg in southwest Germany is launching a groundbreaking initiative to tackle its skilled labor shortage by inviting intelligent beings from across the universe to relocate to this thriving industrial hub. This innovative campaign aims to raise awareness of the region’s exceptional job opportunities and high quality of life.

A State in Demand

Baden-Württemberg is renowned for its robust economy, boasting major players like Mercedes-Benz, Bosch, and SAP. However, it faces a looming challenge: a projected demand for skilled workers that could reach the mid-six-figure range by 2030, according to research from Prognos AG. Despite its many advantages, the state is relatively unknown beyond Germany’s borders, prompting local authorities to extend an unprecedented invitation.

Minister-President Winfried Kretschmann has publicly emphasized the urgency of the situation. “The shortage of skilled labor is one of the biggest problems of our time,” he stated. Kretschmann’s message is clear: “We would like to extend a clear invitation to everyone out there. To any intelligent life out there: Land Here.”

An Open Invitation to the Universe

To support this initiative, Baden-Württemberg has established an official landing strip in Mössingen for prospective visitors from anywhere in the galaxy. The welcoming message “Land Here” illuminates the night sky, symbolizing the state’s commitment to attracting talent from beyond earthly realms.

The campaign is also backed by leading companies and research institutes in Germany, including IBM, TeamViewer, and the Max Planck Institute for Intelligent Systems. These organizations stress the importance of diversity in fostering innovation and creativity. “Here, people from different nations and backgrounds come together,” says Sabine Kohleisen from Mercedes-Benz, highlighting the collaborative spirit of THE LÄND.

A Region of Opportunity

Potential migrants can explore the campaign’s dedicated website, which features a comprehensive Relocation Guide and a “Wall of Opportunities.” This platform connects job seekers directly to the career pages of companies in the region, making the transition seamless.

Kretschmann emphasizes the competitive nature of global talent acquisition. “We need to become faster and more flexible when it comes to the immigration of skilled labor,” he explains. With policies in place to facilitate the movement of workers, THE LÄND aims to showcase why it is the ideal destination for anyone seeking a rewarding career and a high quality of life.

Quality of Life and Employment Opportunities

Baden-Württemberg is celebrated for its outstanding living conditions and vibrant job market. The state boasts 149 leading global companies, an average of 28.8 vacation days per year, and is recognized as one of the top science locations globally. The region invests over 5.8% of its GDP in research and development, fostering an environment ripe for innovation.

Residents enjoy a unique blend of urban life and natural beauty, with a cultural landscape that attracts millions of visitors. The state is home to over 11 million people, with 31% having a migration background, underscoring its cosmopolitan character.

A Thriving Start-up Ecosystem

THE LÄND also nurtures a robust start-up scene, spanning from Mannheim to Lake Constance. With 71% of start-ups supported by established companies, the region is committed to promoting visionary ideas and maintaining a culture of innovation.

Conclusion: Why You Should Land Here

Baden-Württemberg is not just a destination; it’s a place where diverse talents converge to create groundbreaking solutions. The region’s commitment to attracting skilled workers—regardless of their origin—highlights its vision for a dynamic, innovative future. With a strong emphasis on quality of life, excellent job prospects, and a collaborative environment, THE LÄND invites all intelligent beings to explore the possibilities of landing here.

For those considering a move, the message is clear: Baden-Württemberg is ready to welcome you, whether you’re from Earth or beyond. Visit the LÄNDINGPAGE to learn more and discover why Land Here could be the next step in your journey.

This campaign is about:
Baden-Württemberg, Länd Here, Skilled Labor Shortage, Recruitment Campaign, German Industrial Hub, High Quality Of Life, Job Opportunities In Germany, Relocation To Germany, Work-Life Balance, Global Talent Acquisition, Innovative Companies In Germany, Diverse Workforce, Relocation Guide, Career Opportunities In Baden-Württemberg, Start-Up Ecosystem, Living In Baden-Württemberg, Investment In Research And Development, International Job Seekers, Thriving Tech Scene, Immigration Policies In German.

Everyone desires sexual fulfillment and seeks to understand the complexities of love. A simple Google search for “sex and love” yields an overwhelming 113,000,000 results, highlighting the vast amount of information available on these subjects. However, there are often unasked questions that linger in the minds of individuals. People may hesitate to inquire about topics such as the normality of a curved penis, the acceptability of odorous discharge, or the necessity of orgasms during every sexual encounter.

FAQ YOU serves as an everyday companion in navigating these intimate matters. Developed by a young and dedicated team, the platform aims to provide comprehensive information and support. Embracing meticulous attention to detail, a passion for the subject, and a drive to create innovative formats, the team is committed to consolidating all vital resources, facts, and services related to sexual health in a single digital space. The overarching goal is to make this information easily accessible to users, fostering knowledge and empowerment. With an unwavering dedication to improvement, the team constantly devises new plans to enhance the platform’s offerings.

Credits
Client: Youth against AIDS, Hamburg, Germany
Agency: loved/ thjnk AG
Project Team:
Mieke Haase (Chief Creative Officer)
Alexander Müsgens (Creative Director)
Sabine Cole (Editor-in-Chief)
Valerie Bachert (Editor-in-Chief)
Jana Maria Herrmann (Art Direction)
Yannic Hefermann (Art Direction)
Susanne Sauer (Designer)
Isabella Bigler (Text)

Tags:
sexual health, intimate questions, sexual education, sexual wellness, sexual empowerment, sexual health resources, FAQ, sexual health information, sexual health support, sexual health guidance, Awareness Campaigns

The average salary difference between men and women is referred to as the gender pay gap. According to the Federal Statistical Office of Germany, women earn 21% less than men on average.

There is an unadjusted and adjusted pay gap. The latter takes into account the structural differences regarding the employment of men and women. For example, women are more likely to work in social, lower-paid occupations, work part-time more often and are less likely to have managerial positions.

The adjusted pay gap is 5.5%. Hence, the pay gap in Germany is vast compared to other European countries, with only Estonia and the Czech Republic having a more significant difference.

Jung von Matt/SAGA and Terre Des Femmes’s Gender Salary Experiment proves that gender plays a much bigger role than one would care to admit. In the world’s first, the non-profit organisation sent three transgender people to a job interview twice: once as a man and once as a woman. Two almost identical resumes were developed so that the “two” candidates bring the same skills and experience to the table. The interviews were filmed with hidden cameras, showing how women are treated differently than men, especially regarding their paycheck.

Credits
Campaign: Gender Salary Experiment
Advertiser: Terre Des Femmes
Agency: Jung von Matt Group
Production Company: Jung von Matt AG, Hamburg
Production Company (additional): e+p films GmbH, München
Public Relations Agency: Achtung! GmbH, Hamburg

Credits
Advertising Agency: INGO, Hamburg, Germany
Brand: Burger King
Campaign: Proper dining is back

“The rights of artists to express themselves freely are under threat worldwide. Art has the extraordinary capacity to express resistance and rebellion, protest and hope…”

It is the stated mission of “STROKE Art Fair” to present a great variety of styles with a particular focus on the various forms young artists use to express themselves – artists who are bold enough to take a stand and defend their point of view even under pressure. Therefore “STROKE Art Fair “supports the freedom of expression in arts and entertainment: a human right as of 1948 set out in Article 19 by the United Nations General Assembly.

Results: More than 8000 visitors got actively involved in the AR-exhibition with hundreds of (free) App Downloads in just 48 hours as well as a broad international social media response (1927 Instagram followers).

Credits
Campaign: Scars of Democracy
Advertising Agency: Serviceplan, Munich, Germany
Film Production Company: Field Of View Media
Editing Company: Field Of View Media
Post-Production: Field Of View Media
Coding: Studio Heu.Land
Illustration: Capo’s Finest
Global Chief Creative Officer: Alex Schill
Global Creative Strategist: Maximilian Schöngen
Creative Concept: Carsten Popp
Executive Creative Director: Markus Maczey
Creative Director: Michael Sundermann
Art Director: Jennifer Lunkeit
Junior Art Director: Vanessa Holz
Service Design: Andreas Kuhnen
UX Design: Andreas Rossbach
Senior Editor Content: Gareth Watson
Photographer: Julian Hartwig
Executive Producer: Ralf Luethy
Conceptual Design: Volker Heuer
Creative Code: Marius Landscheid

By getting an invitation to the UN Climate Action Summit, Noventi had a great chance to share its climate-neutral approach with some of the biggest names in politics and society. They decided to use this opportunity as a marketing stunt: By publishing an open letter directed to Donald Trump in his hometown newspaper, we not only challenged the President of the United States publicly for declining to take part at the UN Summit – we also informed the audience about Noventi’s efforts to fight climate change.

The result: After releasing the ad on the day of the conference, Donald Trump changed his mind and surprisingly visited the Summit.

Credits
Advertising Agency: Avantgarde, Munich, Germany
CCO: Tim Strathus
CCO: Matthias Mittermüller
Creative Director: Adrian Jäschke
Creative Director: Martin Jüstel
Art Director: Ruby Weidemann
Art Director: Marwin Lafogler
Edit: Kleanthis Argiropoulos
CMO: Dr. Michael Silvio Kusche

This campaign is about:
Print, Germany, Health, Pharmaceutical, Noventi Health, Avantgarde, Trump’s Climate Change of Mind

Credits
Advertising Agency: Serviceplan Group, Munich, Germany
Digital Design Studio: Moby Digg GmbH
Digital Development Studio: Hyperinteractive GmbH
Film Production: Paulus Co. Ltd
Junior Copywriter: Carolina Soto
Art Director: Eduardo Alvarez
Creative Producer: Saurabh Kakade
Creative Director: Lorenz Langgartner
Creative Director: Franz Röppischer
Chief Creative Officer: Alex Schill

Tags:
Germany, Education Electronics, Technology, Health Public, Interest, NGO, Dot Incorporation, Serviceplan, AI, Machine Learning, technology, Innovation

Credits:
Advertising Agency: Glow, Berlin, Germany

Source

Tags:
Public Interest, NGO, Awareness Campaign, Child Abuse, Child Sexual Abuse, Innocence in danger, Germany, Glow, Print Advertising, Print Ad, Creative Print Ad, Advertising

Dutch music agency Sizzer and German animation studio Sehsucht didn’t give in to the cancellation of Cannes Lions but interviewed 60 (!) people via Zoom, created an awesome music video and organized the virtual release party last week instead. The theme: that what binds us all, love. ‘It was so great to catch up with everyone!’

Credits
Advertising Agency: Sizzer & Sehsucht, Amsterdam, Berlin, Hamburg, Munich, Germany
Music House: Sizzer
Music Supervisor: Nitzan Hoffmann
Business Designer: Ivan Flugelman
Office Manager – Jack Of All Trades: Dion Holla

Tags:
Zoom Video Call, Cannes Lions International Festival of Creativity, Agency Self-Promo, Music, Sizzer & Sehsucht, Technology, Innovation, Digital

The online film for the campaign was shot in a specially designed spoiler restaurant, to which BURGER KING® invited true sci-fi fans. The dilemma: only those who read the spoiler got the food free of charge. The entire restaurant and all the products contained revealing hints. Every product name on the menu board, every name tag, straws, fries and even the WiFi password contained spoilers. The product packaging also had hidden spoilers, some of which were rendered by a sound chip while opening the pack.

Safe Version

Spoiler Version

Tags:
Voice Recognition, Integrated Campaign, Germany, Food, Burger King, Grabarz & Partner, Spoiler Whopper, Digital Campaign

The Cultural Heirs is a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society.

The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world.

Credits
Advertising Agency: HEIMAT, Berlin, Germany
Sound Design & Music: Stephan Moritz / Mokoh Music
OnlineTool: visualtech

Tags:
Violence, Film, Germany, Public Interest, NGO, The Cultural Heirs, Heimat, Voice of the Wall, TV, Awareness Campaign, Gender Inequality

Beck’s involved its fans in the making of a new beer. With an interactive outdoor experience and by applying popular science (“plants grow better when you talk to them”) to hop. They installed loudspeakers in the world’s biggest hop field, connecting them to a mobile recording booth that was placed in popular Berlin night out areas. In that way, people talked in an around-the-clock live-stunt to a Beck’s key ingredient. Together with malt and yeast, the harvested hop was then turned into a limited-edition with the new taste – thanks to the many Berlin people who infused it with their stories, songs and laughs.

Credits
Advertising Agency: Serviceplan Group SE & Co. KG, Munich, Germany
Media Agency: Carat Deutschland GmbH
Digital Agency: Plan.Net Campaign
Film Production Company / Post-Production: ELEMENT E Filmproduktion
Sound Design/Music Company: Verlag
Global Chief Creative Officer: Alex Schill
Managing Partner: Markus Kremer
Managing Partner: Thomas Heyen
Management Supervisor: Lars Holling
Senior Account Manager: Sabrina Schwartz
Junior Account Manager: Mariah Kattmann
Design Director: Sebastien Stabenau
Senior Copywriter: Jan-Erik Scheibner
Copywriter: Melis Adiguezel
Art Director: Sine Hansen
Copywriter: Joy Chakravorty
Art Director: Sudarshan Waghmare
Final Art Specialist: Nils-Christian Sperlin
Junior Art Director: Philipp Truebiger
Creative Director Art: Ronnie Patt
Regie: Jeffrey Lisk
Regie: Bernd Possardt
Producer: Sebastian Schroeer
Head Of Production: Patrick Volm-Dettenbach
Produzent: Bernd T. Hoefflin
Managing Director: Christoph Koehler
Production Assistent: Madeliene Pfisterer
DoP: Chris McKissick

Tags:
Outdoor campaign, Outdoor, Germany, Alcoholic Drinks, Beck’s, Serviceplan, Soundpils, Beer, Beck’s Soundpils

In a new heart-warming documentary-style commercial, Soup Film’s director duo The Dons make Burger King’s ‘Your-Way’ philosophy come to life. Burger King’s German branch, the sponsor of this year’s Christopher Street Day in Cologne on July 7th, decided to turn Whopper ashes into diamonds to celebrate marriage equality in Germany. Together with Garabarz & Partner and Soup Film, they devised a campaign that underlines their belief in free choice and equality – whether in burgers or in partners. After having just been celebrated and awarded for the Soup Film production ‘ZDF Auslandskorresponenten,’ The Dons yet again prove their unique talent to capture intimate, authentic and charming real life moments on camera. What at first sight looks like a bad joke – a Whopper gets completely burnt pitch-black in an oven – soon turns out to be a touching statement for love and diversity, as the film documents the wedding of two men, who are unable to get married in their countries.

Credits
Category: Restaurants & fast food
Client: Burger King
Agency: Grabarz & Partner, Hamburg
Production: Soup.Film
Country: Germany

Credits
Brand: Social-Bee
Campaign: Spot the Refugee
Advertising Agency: Jung von Matt, Stuttgart, Germany
Creative Director/Art: Rico Noel
Creative Director/Copy: Matthias Hess
Copy&Concept: Andrea Weisser
Senior Art Director: Simon Schafstall
Senior Art Director: Julien Bucaille
Head Of DTP: Anny Wiederoither
CGI Artist: Gabriel Wiesler
Art Buyer: Kyra Braatz
Junior Art Buyer: Jennifer Fahrenkrog
Senior Social Media Manager: Jasmin Schlaich

Tags:
Print, Germany, Public Interest, NGO, Social-Bee, Jung von Matt, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Tags:
Miami Ad School, Germany, Burger King, Food, Fortnite, Burger King Flamethrower, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns