Through extensive research, Isobar found that artificial honeycombs are made from the same material as plastic straws. It was also found out that the size of each honeycomb cell is the same as the commonly used straws, and so the researchers figured out a way to combine waste sterilized straws into an artificial beehive. The impressive results show that 300 straws can support the life of 4000 new bees. The artificial beehives have been sent to apiaries all over the world. Isobar also created a campaign to motivate people to make their next straw, ‘ The last straw.’

Waste management and recycling have been a great aid in reversing climate change. People are trying to create more new and advanced ways to recycle waste in something useful. This campaign is an excellent example of how innovation and research can come together to create wonder.

Credits
Agency: Isobar Mexico / Mexico City
Brand: Son De Miel
Campaign: Last Straw

To engage its core audience, Volkswagen needed an idea to promote how it makes car journeys more enjoyable for families. Children are increasingly looking at screens for entertainment in car journeys, so how could the automotive brand use technology to stimulate children’s imagination while traveling?

We created a digital product and a campaign that used location-based interactive audiobooks to transform ordinary road objects into a story’s magical characters. ‘Road Tales’ uses a custom-developed story-engine that creates unique tales based on the user’s location. To ensure the stories react to the environment, the team scanned all Dutch highways to identify objects like bridges, windmills, trees, petrol stations, and other prominent objects to transform them into story elements.

The app reached number one in the app store within 24 hours and won six Silver Cannes Lions in Entertainment, Brand Experience, Audio, Digital Craft, and Mobile.

Credits
Manager Marketing Communication Volkswagen: Berno Schokker
Team Manager Marketing Communication: Eric Bun
Brand Communication Manager: Laura Derks, Karin Sijbring
Agency: ACHTUNG! mcgarrybowen & Kraftwerk – Linked by Isobar
Executive Creative Director: Mervyn Ten Dam, Daniel Sytsma
Creative Director: Samyr Souen & Kika Douglas
Senior Creative: Wilmar Versprille & Matthijs Groos
Junior Creative: Lieve Eek
Account Manager: Dirk Jan de Krom
Strategy Director: Boris Nihom
Strategy: Gerben van der Zwaard
Head of Production: Sam van der Zanden
Content Producer: Souraya El-Far
Digital Producer: Kim Do
Designer: Joost Huver & Jack McAuliffe
Design director: Roy van Dijk
UX design: Falco Negenman
Illustrator: Mario Niveo
Production Company: Since ‘88, Round Trip, Robot Kittens
Sound design: Big Orange
Writers: Joke van Leeuwen, Daan Remmerts de Vries, Babette van Veen & Herman van Veen, Wilmar Versprille & Matthijs Groos

This campaign is about:
Volkswagen Road Tales, Volkswagen Snelweg Sprookjes, dentsuACHTUNG!, Netherlands, Innovation, Education

Additionally, Dentsu Grant, the creative agency from Sri Lanka also won 2 metals in the South Asia category.

Overall, DAN has won the maximum number of metals as a group at the Goafest Abbys this year with 15 Gold, 15 Silver and 26 Bronze wins – a total of 56 metals in its pool.

Tags:
Dentsu Aegis Network, digital agency, Dentsu Webchutney, WATConsult, Isobar, Carat, Happy mcgarrybowen, Dentsu Impact, PR Agencies, Dentsu Grant, Goafest 2019, Goafest awards, Goafest 2019 winners, Goafest winners 2019, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Latest Marketing News, Advertising Agency News, Latest Tech News, Brand News, Abby Awards

Tap to the beat.
Tap to the joy.
Tap to the little things.
Tap to the trends.
#TaptopaywithVisa
Just like that.

Commenting on the launch, TR Ramachandran, Group Country Manager for India & South Asia – Visa said, “The campaign, ‘Tap to pay with Visa. Just like that.’ is designed to drive consumer awareness of contactless payments by drawing attention to their simplicity. Through this campaign, we are trying to induce a change in consumer habit, showcasing that payments can be a lot simpler than you think. Visa data shows that the lion’s share of face-to-face transactions, about 87%, are of below INR 2000, also the threshold for contactless transactions. We are constantly working to transform digital payments through technology and a contactless card makes such payments frictionless. The campaign brings to life the thought that a tap, a simple action we inadvertently do every day, can mean much more and can actually help make everyday payments simple.”

On the launch of the campaign, Shamsuddin Jasani, Group MD, Isobar South Asia said, “We are very excited and honoured that Visa has believed in us to work on such an important campaign. The work we have done on this campaign reflects our ethos of ideas without limits. I am really proud of the team who have been able to transcend mediums to deliver this project.”

Speaking about the campaign, Anish Varghese, National Creative Director, Isobar India states, “The brief was pretty simple: ‘How can we drive the practice of Visa’s contactless card for everyday spends?’ When we dug deep into the ask, we realised that it’s a complete behaviour change – from dipping to a tapping of the card. We looked for a lingo which millennials can relate to and the behaviour that an older audience can adapt. Tapping has been a part of our culture since ages, be it dance forms like Odisha or Bharatnatyam, or even playing an instrument like the Tabla or a Cajon. We even tap a piece of furniture before buying. That’s precisely why we weaved this campaign around – the cultural insight of tapping, and narrated it as ‘Tap to Pay with Visa. Just Like That.’ which is relatable, authentic and captures the brand’s unbound spirit.”

Know more about Contactless Visa Card

Credits-
Brand: Visa
Campaign: Tap to pay with Visa. Just like that
Category: Finance

Agency-
Executive Vice President: Shekhar Mhaskar
National Creative Director: Anish Varghese
Business Head: Prashant Lodaya
Creative Director: Ranjeet Kumar
Account Lead: Varun Mundra
Art Team: Nikhita Sancheti, Mayuri Hukeri, Lekha Kambli & Salman Shaikh
Copy Team: Amrita Dey, Abhimanyu Rathore & Kenneth Keymer
Social Media Team: Saumya Chitravanshi & Percy Karat
Agency Head of Films: Taj Ali Naqvi
Associate Agency Producer: Ronit Deb
Production Team:
Production House: Offroad Films
Director: Azim Moollan
Executive Producer: Khalil Bachooali
Producer: Anirudh Sharma

Tags:
Digital marketing campaign, Latest technology, Marketing strategy, Best Finance Campaigns, Radio-frequency identification, RFID, Integrated marketing campaign, Contactless Visa Card

To strengthen brand recall and to build relatability, Isobar India struck a resonating chord with their social media audiences by personifying daily objects that are used in an unsafe manner while driving.

Attracting commendable engagement across all social media platforms, the campaign garnered more than 200% engagement on the page with an average reach of over 1 lakh across a week-long activation.

Commenting on the association, Nitish Bajaj, Senior Vice President – Marketing, CEAT Limited says, “Our brand purpose is to make mobility safer and smarter. Everyday. Road Safety Week is an apt and a great platform to educate our community about safety. Also, this content helps in building better engagement with our consumers.”

Speaking on the launch of the Campaign, Shekhar Mhaskar, Executive Vice President, Isobar states, “It’s been a journey of more than a year with CEAT Tyres. A journey during which we have embarked upon several integrated campaigns upholding the prime promise of the brand – that of safety for drivers, riders, and equally for pedestrians. As part of this continuum, there wouldn’t have been a better time than the Road Safety Week to heighten the impact of the message in a manner that can be easily received by the audience.”

Campaign Credits:
Brand: CEAT Tyres
Campaign: CEAT Tyres Safety First
Advertising Agency: Isobar
Business Head: Prashant Lodaya
Associate Director: Amrita Pardeshi
Social Media Team: Saumya Chitravanshi & Percy Karat
Art Team: Nikhita Sancheti & Lekha Kambli
Media Team: Ankit Saxena, Sagar Sakharkar, Falak Khan & Kulpreet Khokhar

Tags:
Dentsu Aegis Network, Isobar, CEAT Campaigns, Isobar Campaigns, CEAT Tyres Safety First, Digital Agency, Road Safety, Road Safety campaigns, Awareness campaigns, Instagram

Binodan comes in with over twelve years of digital and data-driven marketing experience across a wide range of businesses in India and other geographies. His previous stints have been with Cheil Worldwide, Lumata Digital and Wunderman International. He has been part of multiple projects involving digital transformation and building content marketing excellence for companies across verticals. In his last stint at Cheil, Binodan managed and led award-winning digital and content marketing effort for Samsung India Electronics.

Commenting on his new role, Binodan said, “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in set ups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”

Talking about Binodan’s appointment, Amit Wadhwa, President, Dentsu Impact said, “The entire landscape of creative agency is changing and we at Dentsu Impact realized this a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan to come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”

Tags:
Dentsu Aegis Network, Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet, mcgarrybowen, Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu, Dentsu Webchutney, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus, Merkle Sokrati, Amit Wadhwa

The campaign has been activated across social media platforms with a series of thumb-stopping teaser creatives, all of which culminated in a film. The core objective of the film’s communication is, to highlight key features of VIP’s anti-theft range of bags, in a metaphorical manner. The imagery of the campaign was designed to delight and drive human curiosity – for which a visual play was created with the help of a human hand with body paint emulating the hand of a thief. This film leaves the viewers with a sharp, benefit-oriented message, urging them to explore the entire VIP range of anti-theft bags. The strategic raison d’etre to do so, was to attend to the brand’s business objective of making the younger generation well-aware about how purposeful and meaningful, VIP’s new range of bags can be for them.

Commenting on the campaign, Anirudh Pandharkar, Head Marketing, VIP Industries states, “It has been a great journey since Isobar took up the creative communication mandate for VIP Bags. Pursuant to that, and keeping in-line with the brand’s commitment to provide for hassle-free travel by offering safe and secured baggage, the Anti-Theft campaign brilliantly conveyed the message on point. It helped consumers to reinstate their long-lived trust in the brand and re-kindle their consideration of VIP Bags, the next time they travelled. The campaign, apart from being a visual treat, also aligned the brand objectives with the right set of online audience.”

Shekhar Mhaskar, Vice President Isobar says, “It’s been a great journey all the way since Isobar and VIP Bags partnered to aim at redefining the image of the brand and buoy it above the competition. It’s encouraging to see how the brand is forward thinking, innovative, and never shy of trying new ways of reaching out to young audience in the digital space. The Anti-Theft film being one such in a long series, we look forward to producing many more.”

Speaking about the campaign, Anish Varghese, National Creative Director, Isobar India states, “Our objective to launch VIP anti-theft series was not only to introduce a new product, but also to inform people about the new safety features. We thought, the best way to introduce these would be by creating snackable content via a metaphorical route, where craft plays a bigger role, and garners the apt attention within a short span of time.”

Credits:
Brand: VIP Bags
Advertising Agency: Isobar
National Creative Director: Anish Varghese
Business Head: Prashant Lodaya
Creative Director: Ranjeet Kumar
Art: Nikhita Sancheti, Mayuri Hukeri, Sushant Sawant
Copy: Amrita Dey, Abhimanyu Rathore
Social Media: Agniva Banerjee
Media: Swathi Srinivasan, Mohammed Bangi, Kulpreet Khokhar , Allwyn Johnson
Account Manager: Monica Nath
Creative Producer: Tanvi Ajinkya
Director: Jaunty
Production House: Dil Se Films Pvt. Ltd

This Digital campaign is about:
VIP Bags, VIP anti-theft, Isobar, Dentsu Aegis Network, #AntitheftVIP, Digital Agency, Digital Campaign

Isobar, the digital agency from Dentsu Aegis Network that handles the digital solutions for Reebok India, released a thought-provoking campaign – #BruisesCanBeGood on International Women’s Day. Launched with a social experiment, it makes a compelling statement on societal insights.

According to the National Family Health Survey (NHFS-4), every third woman in India, since the age of 15, has faced domestic violence of various forms. Making a strong assessment, #BruisesCanBeGood brings to light the harsh reality and the prevalent mind-set of the society by involving real audience. By highlighting the prevalence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real combat artist as a protagonist, the social experiment further underlines the brand’s overarching communication for women – #FitToFight.

The mission of the campaign is to make self-defence classes a mandatory part of the curricula in schools and colleges. To achieve this, the brand has also written a petition on Change.org urging the Government of India to bring in the necessary reforms. To sign the petition, one can visit www.bruisescanbegood.com.

Watch The social experiment:

Speaking about the campaign, Silvia Tallon, Senior Marketing Director, Reebok India, said, “Our idea behind ‘Bruises Can Be Good’ was to showcase the skewed lens with which our society views bruises and women. The ingrained perceptions of bruises being violence inflicted, shadows the inner strength of the woman and allows us to undermine them. Since combat training is in our brand gene, Reebok honours these bruises as a mark of physical strength and mental toughness that can face any challenge. On International Women’s Day, we salute women who beat the odds and are “fit to fight” physically, mentally and socially.”

Commenting on the campaign, Gopa Kumar, Executive Vice President, Isobar India said, “‘Bruises Can Be Good’ is a powerful thought that focuses on how imperative it has become in today’s times to teach self-defence. For Women’s Day, we wanted to do a campaign that actually leads to a positive change and hence, the petition. The campaign is also in line with Reebok’s ‘Fit To Fight’ proposition and takes it forward beautifully.”

“A crime against a woman is committed every three minutes in India. We felt that just another story on Women’s Day is not what the nation needs; there is a desire to bring about substantial change and show the real picture, and this social experiment sets out to do that by highlighting how prevalent violence against women is. We hope that impactful moment of realisation will reach people from all walks of life; and I really urge people to sign the petition to make self-defence education mandatory for female students and show the world that #BruisesCanBeGood”, states Anish Varghese, National Creative Director, Isobar India.

Campaign Credits:
Brand: Reebok
Campaign: Bruises Can Be Good
Advertising Agency: Isobar India
National Creative Director: Anish Varghese
Group Creative Director: Anadi Sah
Associate Creative Director (Copy): Vibhor Yadav
Associate Creative Director (Art): Amit Singh
Group Head (Copy): Kritica Pareek
Senior Creative Producer & Director: Taj Ali Naqvi
Senior Editor: SK Parwej Alam
Senior Manager, Client Servicing: Nakul Sagar
Social Media: Aakriti Sinha (Associate Director), Juhi Jain (Assistant Manager)
Search & Media: Ashish Kumar (Associate Director), Kshitiz Kumar (Group Head), Manish Rana (Assistant Manager)
Production House: River Bank Films
Producer: Yogesh Singh
Co-Producer: Adil Aziz
Director: Nisrin Aziz

This International Women’s Day Ad is related to:
Self-Defence, Digital, Reebok, Women’s Day Ad, Women’s Day Campaign, International Women’s Day, Advertising Campaign, Isobar, Violence, Fit To Fight, Social Experiment, National Family Health Survey, Stereotype, Best Women’s Day Ad, National Crime Records Bureau, Harassment, Bruises Can Be Good 

The Agency looks at expanding the initiative further to other corners of tourism industry where accessibility is a major concern across the nation. A successful tourism product requires effective partnerships and cooperation across many sectors at the national, regional and international levels. The impact of accessible tourism thus goes beyond the tourist beneficiaries to the wider society, engraining accessibility into the social and economic values of society.

In the light of the growing awareness for accessible tourism in India and the alarming ratio 1:250 of differently-abled-friendly hotel rooms to the total number of hotel rooms, Isobar introduced this initiative at Hotel Ramada, Ajmer with the Blind Faith Upgrade Kit. The kit includes Braille labels which can convert any phone into a Braille-enabled phone, reusable tactile paving tiles and Braille literature with audio assist. Available for purchase on theblindfaithupgrade.com, the kit is on an open-source model, inviting all players in the tourism industry to implement the same and spread more awareness for accessible tourism.

Garnering immensely positive feedback, the video has received more than 1 million views since its launch.

Manish Gupta, General Manager, Hotel Ramada, Ajmer said, “At Ramada, we are constantly working to deliver better hospitality experiences to our patrons. We are glad we could take up the Blind Faith Upgrade initiative; it fits right into our vision. As a hospitality brand, it’s our objective to deliver accessible tourism to all. This is an important step towards it.”

On the launch of this initiative, Shamsuddin Jasani, MD Isobar India states, “We’re all accountable towards building a community in which we wish to live – not just for ourselves, but for generations to come. We at Isobar are trying to focus on overcoming key challenges in our quest for a sustainable community. We are looking at taking this a step towards creating an informed society and urging the other key players across tourism industry to adopt the same across their properties in India. ”

Speaking about the project, Gopa Kumar, Executive Vice President, Isobar India shares, “Accessibility is a key concern for letting the elderly and differently-abled people feel confident that they can travel without facing any problems. We hope this initiative would help spread further awareness about accessible tourism and bring further advancements across larger players within the hospitality space.”

Anish Varghese, National Creative Director, Isobar India added, “We wanted to bring to light the fact that, being differently-abled is not the obstacle, accessibility is. We developed a solution that allows any hotel to transform any of its rooms into a comfortable, convenient place of stay for the visually-impaired. It’s our step towards ensuring universal accessibility.”

Website:

This Campaign is related to:
Visually-impaired travellers, Isobar, Ramada, The Blind Faith Upgrade, Accessible Tourism, Hospitality, Best use of technology

Isobar India, the digital agency from Dentsu Aegis Network, has collaborated with Wrangler to help the brand launch their latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for the Wrangler that focusses on engaging ‘followers’ with the product’s latest feature, ‘Extra Stretch’.

In an age where brands are using banner ads on mobile devices to direct users towards discounts or generate other forms of marketing leads, Isobar India has created an interactive approach to engross consumers by extending the stretch feature of the product on the banner itself. Targeting users on touch devices, the agency asks customers to ‘stretch’ the product on the devise for a surprise offer. Every time they stretch the denim on the mobile banner, an offer pops up that leads them to avail discounts on the collection.

The campaign has already garnered a total impression of 2,618,948 with an Engagement Rate of 1.8%. The number of vouchers/coupons that has been generated until now are 1,147. The same number of new users have also been added to the database. For the record, the campaign has been executed in collaboration with mCanvas Advertising.

Speaking on the launch of the campaign, Suraj Nagappa, Vice President Isobar India states, “Our objective is to nudge the audience and make them experience the stretch feature and drive home the point, albeit in a non-preachy manner. We wanted to appeal to the viewer’s reason, and not just feeling. The brand positioning has witnessed a significant shift to adapt to the evolving consumer behaviour. The Stretch Plus campaign has rightfully delivered on the requirement of Wrangler’s new age consumers.”

Commenting on campaign, Rohini Haldea, Marketing Head – Wrangler said, “Interactive ads are a good way for brands to get consumers’ attention and engage with them in a way that is meaningful to the brand. With the interactive ad feature, Wrangler’s Stretch Plus campaign is aimed at creating a digital experience that highlights the product benefits in an engaging manner and incentivises the consumer to try the product.”

About Wrangler

Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and guide has been real life experiences. We believe that clothing should be designed to fit the needs of the people wearing it. We have held this belief to our heart from the beginning — from 1947 , when we started up in Greensboro, North Carolina. We embarked on a platform of innovation and with an idea to create the best-possible jeans, jackets and shirts for cowboys. We added special features. We added functionality. For instance, flat rivets that wouldn’t scratch your saddle, watch pockets, seven belt loops (instead of the usual five), and yoke seam over panel for keeping your wallet in place. Functional design details still remain vital, adapting to modern looks and needs. Now, with jeans being worn by millions every day, we are totally committed to improving the everyday functionality of our jeans and to making a huge and positive difference to your life. Our ground-breaking innovative platform, Denim Performance, started with our understanding of what riders need from a pair of jeans: Tough Gear, Sun Shield, Cool Vantage, Anti-Bacteria and Water Repellent. We move with the times, often leading the way to providing more comfortable, more stylish and more innovative every day denim wear. A wear that is just as durable, authentic and stylish as you would expect from the world’s favourite denim brand.

Campaign Credits
Business Head: Suraj Nagappa
Group Head: Rolf Hennessy
Creative Supervisors: Maitri Ramkumar
Copywriter: Diwakar B.
Account Managers: Nagesh Savukar
Associate Director, Media: Baniaikynmaw L Shanpru

This Ad campaign is related to:
Isobar, mobile ad campaign, Wrangler Stretch Plus, best marketing campaign, Digital agency, Dentsu Aegis Network, Clothing, clothing campaign, fashion campaigns, fashion ads, Best ads on TV, Jeans, mCanvas Advertising, Suraj Nagappa, digital media campaign, innovative

Adidas Runners is a global community – that brings people together in pursuit of their own running goals. Be it social running, or breaking their own bests, adidas Runners provides quality inputs through experts, curated running sessions and cross-training workouts to help all runners get to where they want to be.

Isobar, the digital agency from Dentsu Aegis Network that handles the digital solutions for adidas, has recently launched a digital campaign – #ItsOnYou.

The core objective is to expand the brand’s community of runners, especially women non-runners. While most brands are striving to garner new audience through strong communication, which is driven by motivation and persuasion; adidas came up with a digital film with a counter-intuitive concept. Instead of giving reasons to women to run, the brand rode on the belief that no one can make someone run, unless they want to.

The goal of the film was to make women realise that no external motivation can drive them, nor can any excuse hold them back. Every reason one gives to go for a run, and every excuse one gives to skip a run, there’s something above them all – they themselves. To back this philosophy, the #ItsOnYou communication was crafted.

On the launch of the new campaign, #ItsOnYou, Sunil Gupta, BU – Head, adidas Running said, “#ItsOnYou is a thought that echoes an urban dilemma – the clash between the excuse and the tiny voice within, that knows the hollowness of the excuse. Of the fact that if we’re to achieve something for ourselves, everything to make it happen – is ultimately, within’. Through the film, we set out to showcase some of the thoughts people might have at the ‘moment of truth’ – that metaphorical wake-up call which may spur is into action or lull is into accepting another excuse. Through real people and their very real stories, we hope the message reaches women across strata, geographies and professions – that their run, their energy is in their own hands. The team at Isobar captured this thought beautifully.”

Anish Varghese, National Creative Director, Isobar India said, “In today’s busy lifestyle, it’s getting easier for people to find excuses – whether it’s to run or not to run. This is an attempt to make people realize that no matter what excuse you choose, nothing in the world can make you run. There will be many things which will pull you back, but in the end the onus is on you to get up and go for that run.”

Campaign Credits:
Brand: Adidas
Advertising Agency: Isobar
National Creative Director: Anish Varghese
Group Creative Director: Anadi Sah
Associate Creative Directors: Vibhor Yadav & Amit Singh
Group Head: Kritica Pareek
Account Managers: Proneeta Das Tsering & Radhika Rampal
Film Director/Senior Producer: Taj Ali Naqvi
Production House: Orange Candy Productions

This Article is related to:
360 degree initiatives, digital, on-ground branding, Digital Campaign, Adidas Campaigns, Adidas, #ItsOnYou, Fitness, Running, Isobar, Orange Candy Productions, Dentsu Aegis Network, Digital Agency, Adidas Runners, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

Report explores five key trends around the intersection of technology and humanity

Mumbai, 5th December 2017: Isobar, a leading global digital agency from the Dentsu Aegis Network, predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.

Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future. Augmented Humanity explores the ways in which technology enhances and fuels our most human attributes – the ability to recognize and trust each other, to adapt to changing circumstances and the power to deliver true creativity.

Jean Lin, Isobar’s Global CEO, comments, “Artificial intelligence is great, but humans score on emotional intelligence. The power of being human is in empathy. This cannot be automated or outsourced. Augmented Humanity will use technology to scale everything that is best and most powerful about human interaction.”

Shamsuddin Jasani, MD Isobar India, states, “It’s already clear that such technology will thrive in almost all businesses and will revolutionize the way we treat and manage specific services across sectors. The coming years will guide body augmentation competencies in a number of ways that will empower humans to be smarter, stronger and more capable than they are today. In India, consumer technology has already taken a huge leap forward. Analytic practices are growing in density and companies are using machine learning and prognostic modelling to increasingly consider complex data sets.”

The report argues that we may one day view the era of anonymous, one size fits all transactions as a temporary blip in our evolution, and that as technology advances it will become more human, not less. It will return us to a time where voice will be the primary way we interact with the world, where we will be recognized and rewarded in stores, and where we will buy more directly from trusted suppliers.

Isobar’s five key trends for 2018 explore this intersection of technology and humanity, magic and the machine, code and conscience:

1. Body Talk explores the body as an interface, as our eyes and ears replace touching and tapping.

2. Powered by People tackles the shift from customers to communities as technology turbocharges the sharing economy.

3. The Economy of Me looks at the power of AI to deliver ever more personalised products, prices and places.

4. The Ethical Algorithm tackles technology as a force for good; in a world of fake news and algorithm bias is there such a thing as moral code?

5. The Makers and the Machines explores the extraordinary union of art and technology to create outputs we could never before imagine.

Within each theme, Isobar unpicks key sub trends and explores how they come to life today, in the future, and what they mean for businesses and brands right now. The report celebrates the importance of emotion at every touchpoint; in this new landscape it will no longer be enough for technologists to ask “how does it work?” – they need to consider human emotion and drivers and ask “how does it feel?”.

Download the report here.

About Isobar
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands and people’s lives. We have over 6,000 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

This article is related to:
Artificial intelligence, digital marketing agency, isobar, technology, Augmented Humanity, Isobar Trends Report 2018, Digital Trends 2018, Latest Digital Trends, Technology Trends, Latest technology, Latest innovations, AI, emotional intelligence

Mumbai: Isobar, the digital agency from Dentsu Aegis Network, has partnered with Duroflex to launch a new digital campaign called #ReadyForTomorrow.

Isobar and Duroflex leveraged Zapr’s TV-to-Mobile platform to push this digital campaign across those smartphone users who had already watched the brand’s commercial on television. The campaign has been executed across highly engaging platforms such as Facebook, YouTube and DBM Programmatic. The campaign has already engaged more than 49,446 people who exactly fit into the band’s requirements and have moved straight to the point-of-sales at a Click-through-rate as high as 3.1%. The video engaged at a view-through-rate (VTR) of 57.11%, indicating that more than half of all the targeted users watched the video until the very end.

The 50-day-campaign utilises Zapr’s database of over 40 million user profiles in India through fingerprinting technology to map out those who watch Duroflex and other similar brand commercials on TV. Users who fit brand target group are then identified on Facebook and Youtube, and video ad content is displayed on their home feeds. Target groups are also engaged across hundreds of publishers via DBM programmatic network.

Commenting on the campaign success, Suraj Nagappa, VP, Isobar India stated, “In the past, online video advertising usually meant the transmission of television ads to the internet. What we now have is video advertising that easily adapts to the respective medium. Multi-screen use has been a reality for users for a long time. With the interactive formats we offer an ideal opportunity to approach consumers across the characteristics of all platforms and devices. Across all channels – mobile, online, and connected TV (CTV) – there have been above-average video completion rates (VCR) and a high level of interaction has been achieved. The decision for a true multi-screen campaign has fully paid off. This is evident through the VCRs (Video Completion Rate) that significantly increased across all channels. Together with the interactive elements that Zapr allows, this strategy has led to a substantial increase in reach and consumer response.”

On the launch of the new campaign, Arha Padman, Senior Brand Manager, Duroflex commented, “Keeping in mind that TV audiences are no longer glued to a single screen and are often multi-tasking on their smartphones while consuming the medium, it just made sense to layer our TV plan with Zapr. We were curious to see how it would work and it seems to have delivered what we set out to do.”

About Isobar
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 5,500 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar has won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com Isobar India is a winner of Campaign Asia-Pacific’s 2015 Digital Agency of the Year for India and South Asia.

About Dentsu Aegis Network India
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.

About Duroflex
The late Mr. P. C. Mathew, founder of Duroflex first began manufacturing coir mattresses in 1963. At that time it was a real pioneering effort. In the 50 years that followed, a lot changed. People, policies, economies, markets, ergonomic theories, customer preferences and many new technologies. But the spirit of new ventures has endured. The pioneering effort 50 years ago has led to create India’s leading manufacturer of advanced sleep systems. Duroflex is now India’s largest exporter of sleep and comfort products. What began as a small manufacturing plant along the quiet canal at Alleppey, Kerala, is today a leading enterprise with the most modern manufacturing processes in Kerala, Tamil Nadu, Telangana State and Maharashtra. Duroflex expects more change in the years to come but will retain the endeavor that started it all – The spirit that will challenge and motivate the organization to innovate and continuously create better sleep and comfort products.

Isobar Team:
Client Servicing Group Head: Abhay Bhaskar Menon:
Associate Director Media: Baniaikynmaw Shanpru
Senior Director Media: Anish Daniel
Duroflex: Arha Padman, Senior Brand Manager

Credits:
Brand : Duroflex Mattresses
Product Group : Furnishings
Agency : Happy mcgarrybowen
Country of Agency : India
Client : Duroflex
Chief Executive Officer: Kartik Iyer
Chief Operating Officer: Samarjit Choudhry
Director, Strategic Planning: Aditya Kashyap
Planner: Nakul Bhat
Digital Strategist: Ashwin Dravid
Creative Team: Naren Kaushik (Senior Creative Director), Sandeep KS (Creative Director, Digital), Varun Khullar (Associate Creative Director), Ganesan V (Associate Creative Director, Art)
Client Services Director: Ameya Lokhande
Account Executive: Katherine Thomas
Production House: Nirvana Films
Director: Prashant Madan
Producer: Marjorie Rodrigues

This Article is related to:
Duroflex, Maharashtra, digital media, campaign, Isobar, digital agency, Dentsu Aegis Network, #ReadyForTomorrow, TV-to-Mobile, digital campaign, Zapr, Top Mattress Brands In India, DBM programmatic network, Energise Mattresses, Happy mcgarrybowen, Textiles & Clothing, Duroflex TVC, Duroflex Mattresses, 360-degree campaign

Make Valentine’s Day more Memorable with Durex Play Pleasure Gels. Isobar Canada says cut the cliches and give your partner something they’ll really want to unwrap and play with.

DurexCanada

Durex Play Commercial Song 2016

Credits

Brand: Durex
Media: TV
Category: Health & Beauty
Agency: Isobar
Geo: Canada
Durex Play: Shatter the cliches
Advertising Agency: Isobar, Toronto, Canada
Executive Creative Director / Creative Director: Steve Di Lorenzo
Chief Creative Officer: Kai Exos
CEO: Jeff Greenspoon
Art Director: Logan Cipparone
Copywriter: Chris Serrao
Account Director: Kate Dobrucki
Producer: Matheson Murray
Production: Cartilage Inc
Director: Andrew Chiu
Producer: Clint Kendal
DOP: Rob Scarborough
Music: Kai Exos
Published: January 2016