It’s bigger than every one of us, that sleep in a comfy bed, than food delivery, than vacation tickets, for the long-awaited concert or a new superhero movie in theaters—we are watching one in real-time right now. Our plan is freedom and victory. And each one of us is doing amazing at it. Giving up is not an option for sure.

This is a national rebirth. This is us, Ukraine.

Credits
Brand: Ukraine for Ukraine
Advertising Agency: Senate Agency, Kyiv, Ukraine
Campaign: 672 hours A month of war
Tags: Public Interest, NGO, Digital Film, Russo-Ukrainian War, 672 hours A month of war, War in Ukraine

Radio LETI BIT is the first online radio station where the music is created by the sculpture itself, weather conditions, and complex neural network algorithms. The sculpture is modeled like a radio, from which 144 fine rods emerge, ranging in height from 4 – 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound.

Inside the monument is a computer with neural networks and piezoelectric transducers that measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such that just like the music, the variations are endless, and therefore it never repeats itself.

Credits
Campaign: Radio LETI BIT
Advertiser: Saint Petersburg Electrotechnical University
Advertising Agency: Decembrist, St.Petersburg, Russia
Production: Cooldown
Photographer: Sergey Melnikov

Credits
Campaign: AI Versus

Voskhod
Creative Director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Chief Digital Officer: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
CTO: Vasiliy Tsykin
Motion Designer: Liliya Zagidullina
Producer: Elizaveta Larionova
Case Film Maker: Vladislav Derevyannykh

TV Rain
Natalya Sindeyeva, CEO
Svetlana Gulyaeva, Executive Producer

ISD Group
Director of Creative Technology: Viktor Shkurba
Head of Data & Analytics: Svitlana Taborskykh
Creative Technology Head: Andrii Mishchenko
Creative Technologists: Kateryna Malashok, Dmytro Yatsyna
Producer: Helena Shyta

In Russia, lethal weapons are either forbidden or their sale strictly governed. However, there is no law to control the purchase of another deadly one we can all access. Widespread and powerful, it causes numerous deaths daily…

70% of plastic waste is disposable packaging that cannot be recycled or reused, with over 1 million animals dying annually as a result of its ingestion. Humans are not immune either, with harmful plastic micro-particles entering our bodies through water and food.

To raise awareness of the situation, Greenpeace Russia has partnered with creative agency, POSSIBLE Moscow, to create an imitation firearm made from single-use plastics.

Credits
Advertising Agency: Possible Moscow, Moscow, Russian Federation
CCO: Vlad Sitnikov
Creative Directors: Artem Filimonov, Maryam Akhunova
Creative: Marat Arutyunov, Mikhail Sinelshchikov, Yuri Korobov, Dmitry Losev
Art Directors: Wanslez Quaresma, Alena Morozova
Head of Video Production: Olga Rostotskaya
Video Producers: Natalia Kasumovich, Olga Nikolich
Daria Mansurova: Senior Account Manager
Production: Bureau “Working Title”
Director: Anastasia Antonova
DOP: Andrey Skripnik
General Producer: Igor Sayfullin
1st AD: Anna Pischasova
Executive Producers: Ekaterina Panasenko, Ekaterina Galanina
Art Director: Aleksandra Troitskaya
Film Editors: Aleksandr Butov, Ivan Dorogavtsev
Color: Ivan Dorogavtsev
Sound Editor: Andrey Kashin

Tags:
Plastic Waste, Russia, Single-use Plastics, Digital, Public Interest, NGO, Greenpeace, Greenpeace A regular weapon, Film

The reporters sent by Huawei were powered with P20 Pros and tasked with the responsibility of creating content about the FIFA World Cup. After that, the reporters handed out their creations free-of-cost to various independent media outlets. The only caveat to the transaction was that those who received the content were asked not to remove the Huawei watermark. The work of Huawei’s reporters was also provided to influencers and football enthusiasts around the globe. The campaign resulted in the creation of more than 30 live streams and 1500+ pictures and videos. The entire catalog of generated content was made public on an online hub.

We feel that Huawei’s campaign made judicious use of the attention encircling the 2018 World Cup. By providing value to others, the smartphone manufacturer enjoyed a heavy influx of some well-deserved marketing.

Tags:
FIFA, Football, Outdoor, Smartphone, Huawei P20, Huawei P20 Pro, Russia, The Unofficial Smartphone of Russia

Every year, brands in Russia shells out billions of dollars to target audiences with hundreds of thousands of new ads that all look the same. And while native advertising and creative branded content is starting to turn heads (and boost sales) in some markets, Russian companies spent nearly $3 billion last year alone on airing direct TV video advertising.

Creative branded content production Maffick Moscow wants to help brands to stop paying good money for bad ads. And introducing Ad Constructor(https://maffick.ru/ , https://maffick.ru/adconstructor): an online service that lets you customize your very own free ad content in minutes, for any product or service you want!

Credits
Campaign: AD Constructor
Advertising Agency: Cherezchur, Moscow, Russia
Creative Directors: Oleg Izosimov, Michail Kotov
Art Director: Oleg Izosimov
Copywriter: Michail Kotov
Creative director: Maria Nikitina
Director: Pablo Rojas
Illustrator: Olga Gurieva
Producer: Louise Levitina
Casting: Tatiana Bogdanova

Credits:
Brand: TV Rain
Website: https://tvrain.ru/
Campaign: Putin turns on the Rain
Advertising Agency: Voskhod, Ekaterinburg, Russia
Copywriters: Anton Mamykin, Alexander Sinyuk
Art Director: Vladislav Derevyannikh
Digital Creative Director: Dmitry Maslakov
Developer: Valery Zakharov
Digital Art Director: Anna Maslyakova
Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman
Producer: Elizaveta Larionova
Creative Director: Andrey Gubaydullin

Tags:
Experiential, Russia, Media, TV Rain, Voskhod, Putin turns on the Rain, Vladimir Putin, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

‘Mama’ is an eerie fairytale about a family isolated in the woods. Their seemingly mundane daily life is brutally disrupted every night, when the father becomes a werewolf and violently pursues his wife and daughter. As the mother hides her scars day-in and day-out, the daughter begins to notice strange transformations in her body and, ultimately, nurtures a superhuman strength to face the monster head-on to save both herself and her mother. The film ends with the statistics that up to 36,000 women are abused daily in Russia and that an estimated 14,000 women die each year as a result of domestic violence.

Manizha explains, “The main goal of the film is to act as an awareness campaign to restart the discussion about the decision to decriminalise domestic violence in Russia in 2017. The domestic violence statistics in Russia are no longer accurate and women are left unprotected from abuse in their homes, especially when there’s no previous record on file. First time physical abuse is now prosecuted as an administrative offence rather than a criminal one unless serious bodily harm has been caused.”

This project is an art-manifesto against domestic violence in Russia and consists of a music video and a custom-built mobile app, SILSILA. Created independently, without support from the Russian government or global sponsors, it is a personal project striving to help those in need. SILSILA aims to aid survivors of physical, emotional and sexual abuse. The main feature of the app is a panic button that sends an SOS signal to people whose phone numbers are pre-programmed into a database, as well as a list of psychologists, solicitors, crisis centres, shelters and similar resources.

Commenting on the music video, Manizha continues: “It’s a heavy, important message so the cinematic language, the genre, and the metaphor of the father as a werewolf accentuating that theme were deliberately chosen to attract a young audience – the generation that can hopefully make a difference. The superhero genre is extremely popular amongst the 12-30 age bracket in Russia. We wanted to hook them in with that on the initial, superficial level but hit them with the realisation at the end of the video that it’s a strong, immediately relevant social message – dark message packaged in entertaining content. I strongly believe that the transformation of society through the metaphor and symbolism of art is one of the greatest responsibilities of an artist.”

This powerful piece of work follows closely on the heels of three equally impactful pieces of work from the director: the videos for Nico Cartosio’s ‘Christmas on the Moon’, Leningrad’s ‘Gold’ (produced by fellow Great Gunner and good friend Ilya Naishuller), Tim Aminov’s ‘Orpheus’ and ‘Lovesong’ for Biting Elbows, the band fronted by Naishuller. And it’s not just Lado’s music videos that are turning heads. He has created commercial work for brands such as Adidas, Paypal, Google and Visa, and delivered a new kind of sports film for Reebok’s ‘Be More Human’ campaign, featuring UFC Champion Khabib Nurmagomedov.

Laura Gregory, CEO of Great Guns says: “Lado is one of the most exciting emerging young talents today whose work demands to be seen by a global audience. It’s an absolute honour for us having him join the Great Guns roster and we look forward to creating some powerful work together.”

About Great Guns

Great Guns is an award-winning content and music video production hub, with a reputation for creativity and excellence. The carefully-selected roster includes international feature and TV directors, commercial directors, short film and music video directors and brilliant emerging talent. One of their key skillsets is to match talent to project, in any budget range.

Working across its global network, Great Guns produces high quality creative work for commercials, feature films, music videos, tv, digital, events, installations, photography, documentaries and branded content.

In the last year alone, Great Guns garnered multiple awards including 4x D&AD, 4x Cannes Lions, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cristal, 7x Kinsale, Golden Drum, CLIO, APA 50, The LIA Awards and was awarded Epica Production Company of the Year and LIA Europe Production Company of the Year.

Credits:
Written and Directed by Lado Kvataniya
Director of photography | Andrey Krauzov
Hype Production /// RUSSIA, 2019
Executive producer | Murad Osmann, llya Stewart, Ilya Dzhincharadze
Producer | Andrey Samsonov
Co-Producers | Nadezhda Usmanova, Pavel Burya, Olga Mitina
Creative Producer | Manizha
1st Ad | Natasha Deeva
1st AC/ focus-puller | Aleksander Budarin
Camera assistant | Sergey Ivanov
Casting Director | Margo Sayapina
Prosthetics make-up | Andrey Plesovskiy, Evgeniy Mikhaylov
Costume design by Nadezhda Usmanova (modardesigns)
Set dresser | Tamuna Djanashvili
Edit | Vladislav Yakunin
Colour grading | Artem Leonov
Post-Production Producer | Anna Vinnik
Post Production Manager | Suzanna Noruzi
Computer Graphics | Saigam Studio
Mix engineer | Roman Urazov
Sound Design by 433 sound agency
Special Thanks | Alina Rossiyskaya, Nikita Kutepov, Vasily Utkin, Mikhail Goglov, Dmitry Dimchevskiy
Service Producer | Yaroslav Nuvariev
Line Producer | David Kavtaradze
Assistant Producers | Daria Slivkina
Production Designer | Papuna Papaskiri
Production Designer Assistants | Besik Abesadze, Koka Ramishvili, Giorgi Chelidze,
Zviad Gogiashvili, Teimuraz Janezashvili, Levan Kilashvili
Props Master | Zura Gogorikidze
Props Assistants | Giorgi Gogorikidze, Lasha Abramishvili
Make-Up Artist | Madona Chanturia
Make-Up Assistant | Maya Jincharadze
Gaffer | Vazha Aprasidze
Electricians | Shota Khijaradze,
Giorgi Marsagishvili, Misha Saganelidze, Leri Kapanadze, Robert Arqeliani,
Roma Gujabidze, Giorgi Aslamazishvili, Giorgi Chanturia, Beka Kharaishvili
SFX | Master Ioseb Gvasalia, Dato Gvasalia
Location Managers | Irakli Qiria, Nini Sardlishvili, Irakli Chakhnashvili
Super 16mm / KODAK VISION3 500T 7219

CAST | Daughter – Valeriya Korelskaya
Mother – Tatyana Cherkasova
Father – Dmitriy Lavrov
Werewolf – Stanislav Rogachev

Tags:
International Women’s Day, Happy Women’s day, Women’s Day 2019, Great Guns, Hype Production, Russia, Domestic Violence, 433 sound agency, D&AD, Cannes Lions, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cristal, Kinsale, Golden Drum, CLIO, APA 50, Music videos, Sound agency, Awareness campaign, award-winning campaign, Lado Kvataniya, Domestic Violence in Russia, Digital campaign

What did they do? Early morning, they collected all the waste thrown by the visitors in large pathoanatomical bags. They would do this in one of the most popular sites among the citizens of Ulyanovsk. With a barricade tape, they cordoned off the crime scene, oh yes, the crime scene…because throwing trash in open is a crime against nature. And, after filling the pathoanatomical bags with the trash, they also inserted a short account (leaflet) inside the bag, explaining the necessity of the action.

#Stopkillingthenature
Every time you leave trash, you kill nature. This “death” is on your conscience.

Credits:
Advertiser: Ulpressa.ru
Website: https://ulpressa.ru/
Campaign: Stop Killing Nature
Advertising Agency: Creative Gang, Ulyanovsk, Russia
Creative Director: Max Besov
Art Director: Mike Kolesov

This article is about:
Ulpressa.ru, #Stopkillingthenature, Russia, Public Interest, NGO, Creative Gang, Nature, Creative campaign, Digital campaigns, Awareness campaign, Stop Killing Nature, Ulyanovsk, Ulpressa

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for brand Adidas in a country that is chiefly dominated by cricket. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket.

The campaign is centred around a deep understanding of the consumers, derived from the network’s primary research tool (OCS) and the agency’s patented analytical tool – OOHZONE.

With an aim to design a successful campaign, Posterscope India has selected strategic locations to reach out to the core TG and has crafted multiple innovations to showcase the FIFA fever within the OOH space. The agency has created the Rotating Football, a replica of the Official FIFA – Adidas Telstar 18 (official match ball of the 2018 FIFA World Cup) with an 8-foot diameter and has mounted it on the top of a unipole. Beneath the ball, an LED countdown to the FIFA World Cup is also displayed.

As part of the second innovation, Posterscope India has modified half a billboard to look like Goalposts. Inside the goalposts, a 3D ball and an LED counter has been installed. Here, the LED shows the number of goals scored by TELSTAR 18. The third innovation is the ‘Live Score’ board that keeps football lovers up-to-date with the live match scores.

Sharad Singla, senior manager activation – Adidas India said, “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”

Aditya Goel, assistant vice president – Posterscope (North) commented, “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the Football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”

This Outdoor campaign is about:
Adidas, Adidas Telstar 18, FIFA, Football World Cup, OOH, OOH campaign, Posterscope, Russia

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

The technology behind the banner ads and 3M’s invention in inherently the same, but the execution is what makes all the difference. 3M also gives its users the ability to customise​ their usage of the technology i.e. by creating, managing, and deleting stickers according to each user’s convenience.

In our opinion, the biggest reason for this campaign success is its power of creating a sense of familiarity with the target audience. Furthermore, in a world where people forget 40% of what they learn in 20 minutes, online post-its are more of a necessity, than a privilege.

CREDITS
Client: 3M
Brand: Post It notes
Advertising Agency: Proximity Russia
Marketing Supervisor: Sergey Smolentsev
Marketing Coordinator: Yulia Smirnova
Creative Director: Andrew Kontra
Senior Copywriters: Polina Zabrodskaya, Anna Migaleva
Senior Art Director: Fernando Muto
Business Development Director: Mikhail Vdovin
Digital Director: Alexander Makarovsky
Senior Account Manager: Polina Zvereva
Digital Production House: Indee Interactive
Producer: Alexey Zinchenko
UI Designer: Egor Bernikov
Coders: Arina Vernidub, Andrey Zakurdaev, Oleg Nikanorov

This Ad campaign is about:
Proximity, Russia, 3M, Post-it notes, Technology, Digital Campaign, Digital Innovation, Retargeted banner ads

2017 is wasted. People have created new to-do lists – get fit, try/buy something new, get a new job or dream.

We know how to fulfil a new dreams with old, unnecessary stuff. You need to sell it on Avito – Russia’s #1 classified advertisements website.

About Avito
Avito.ru is a Russian classified advertisements website with sections devoted to general good for sale, jobs, real estate, personals, cars for sale, and services.

Download App

Android
App Store

Credits
Advertised brand: Avito
Advert title(s): Unnecessary stuff, new dreams
Media (see available options below): tv, internet video
Advertising Agency: FCB Almaty, Kazakhstan
Creative Director: Konstantin Sobol
Creative Grouphead: Ruslan Suleimanov
Art Director: Sergey Alexanin
Copywriter: Dauren Shubayev
Account Manager: Kanat Baimuratov
Production Company: CUBA Studio
Service Production: AnyKey
Post Production: Alien Hand
Published: January, 2018

This Campaigns is related to:
Avito, classified advertisements, Digital campaign, FCB Almaty, Kazakhstan, Moscow, Russia, Digital marketing, Brand marketing, CUBA Studio

Victory Day is one of the most important days for Russian people. We name entire cities after Second World War heroes their acts of bravery are studied at school, but this year S7 decided to give a chance to every family in the country to celebrate their hero because every family has its own story. So we made a website connected to the national veteran’s archive everybody could find his hero and name one of the S7 flight after him. The info was given to the flight attendant of the flight and the story was told in the sky. 2050 flights were named in 24 hours with 0 media budget.

Credits:
Client: S7 airlines
Campaign: Hero Flight
Website:
Agency: Marvelous
CCO: Artem Sinyavskiy
Copywriter: Misha Snopov
Art Director: Galina Babich
Digital Creative Director: Pavel Gusev
Account Manager: Ekaterina Maslova

This Video is related to:
Film, Russia, transport, marvelous, Russia advertising agency, Radio ads, Second World War heroes, S7 Hero Flight, Case Study, Airlines, S7 Airlines, S7 Flights, Siberia Airlines, air transport, Best On Ground Campaigns, Airline Advertising, Airlines Ads, Victory Day, Best On Ground Activations, Digital Campaigns

Photo expeditions with children from a charity organization ‘FotoCh‘ that allows orphans and children with disabilities to master skills of the photography art together with and equally with their normal peers.

Master skills of the photography for children with disabilities | Breaking Point Case Study

They climbed to the mountains of Caucasus and went through ices of Lake Baikal. Amazing photographs we presented to the audience at the interactive exposition in a museum in the centre of Moscow where with the help of interactive installations visitors had the possibility to stand in the place of photographers and to try making the similar photos. We showed a documentary film about our heroes and proved to the society that there are no people with limited possibilities. There are people with unlimited talent.

Credits:
Client – Children And Youth Rehabilitation Center For Visual Arts ‘Fotoch’
Advertising Agency: E:Mg, Moscow, Russia
Partner At E:Mg Group: Creative&Strategy: Anton Melnikov
Chief Creative Officer: Maxim Kolyshev
Managing Director: Tatyana Tarmogina
Art Director: Lidia Veres
Copywriter: Lubov Esayan
Cameramen: Maxim Kolyshev, Grigoriy Bulkot
Chief Photographer: Andrey Kamenev
Operator: Dmitriy Khrustalev
Composer: Oleg Litvishko
Sound Producer: Eugeniy Pankratov
Film Editor: Serafim Salnikov
Client Service Director: Eugenia Raeva
Producer: Nadezhda Sokolova
PR Director: Ekaterina Anninskaya
SMM Manager: Alena Kvartnik
PR Agency: Dynamic Projects Group

Video Related to:
Photo expeditions, master skills of the photography, people with unlimited talent, unique photo expedition, young photographers, documentary film, Photography skills, Photography Talent, museum of Moscow, skills of the photography, Photography tips, interactive installations, FotoCh, Lake Baikal, lake baikal depth, Ice of Lake Baikal, ice desert, children with disabilities, Ad campaigns, World’s Deepest Lake, Advertising campaign, Digital photography, mountains of Caucasus