Data in Dollars from Xfinity Mobile

Data in Dollars used data from video-sharing platform YouTube in an innovative way, turning pre-roll ads into price tags.

 
The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video to show how overpriced other plans are in their Data in Dollars campaign.

For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

Awards
Clio Awards Silver
Webby Awards Winner
YouTube Works Award
Cannes Lions

Credits
Campaign: Data in Dollars
Holding Company: Omnicom Group
Agency: Goodby Silverstein & Partners, San Francisco
Client: Xfinity Mobile, Philadelphia | Website
Production Company: Thinking Machine, Los Angeles | Website
Production Design: All Valley Yacht Club | Website
Country: United States
Medium: Digital Advertisment | YouTube Works – YouTube Advertising
Category: Digital Innovation