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The latest marketing news and advertising agency news in 2017 throws lights on digital marketing trends and mega trends of the digital marketing space. There have been more of artificial intelligence and machine learning in latest technology. Machine learning involves usage of big data, social media marketing, organic searches, etc. The biggest marketing technique which is likely to be used in 2017 is content marketing, big data, marketing automation, mobile marketing and social media marketing. It may not be the most used trend by the count of volumes. However, they can prove to be most effective in reaching the target audience. Another aspect explored effectively was marketoonist. Marketoonists are cartoonists who make cartoon ads to market the products and services using digital media. With the success of augmented reality game of Pokémon Go, it has opened up the thought for many companies who are looking forward to trying augmented reality based digital marketing.